This document outlines a framework for implementing a gamification strategy into an enterprise learning environment. It discusses evaluating the current situation, planning gamified learning activities, implementing them through an iterative process, and controlling the results. Key aspects include defining goals and the target audience, measuring outcomes, focusing on intrinsic motivation, getting feedback, and ensuring the activities are fun and provide instant responses. While gamification can increase motivation and engagement, it requires resources and expertise to implement properly.

1. 1LITE Games GmbH www.lite-games.com
Sven Jürgens
Marketing Manager
A Framework for implementing a Gamification Strategy
into your Enterprise Learning Environment
www.lite-games.com

2. 2LITE Games GmbH www.lite-games.com
Overview
• My thesis
• E-Learning
• Integrated Gamification
• Why Gamification and E-Learning fits together
• The Millennials and what they are looking for
• Why intrinsic motivation is better
• Requirements for a working strategy
• This Framework will be EPIC
• Pros and cons of gamified learning systems
• Summary

3. 3LITE Games GmbH www.lite-games.com
My thesis
‚Gamification for E-Learning & advanced training.‘
• 16 Mindmaps
• 20 interviews
• 260 pages
• 1215 items

4. 4LITE Games GmbH www.lite-games.com
E-Learning
‚Learning with technology.‘
• Mobile & dynamic
• Interactive & digital
• Instant feedback
• Learning nuggets
• Microlearning
Breuer 2010, 18

5. 5LITE Games GmbH www.lite-games.com
Integrated Gamification
‚Integrated Gamification is the user-centered-design process of Game-
Thinking to achieve predefined goals within non-game-contexts.‘
Sven Jürgens, 2015
• Holistic approach of implementation (contentual, temporal, formal)
• Create a best-case solution for all employees
• Strategic thinking
• Games are ...? What was that again?

6. 6LITE Games GmbH www.lite-games.com
Why Gamification and E-Learning fits together
‚Using your E-Learning System should be fun.‘
• Instant feedback through digital infrastructure
• Great content – videos, texts, sounds, graphics
• Easy to use
• Data collection
• Attract younger people

7. 7LITE Games GmbH www.lite-games.com
The Millennials and what they are looking for
‚Millennials are known as today´s high-maintenance employees.‘
• Increasing demand for high-quality software & User Experience
• High affinity for online services
• Want to identify themselves with the work
• Less patiently and claim instant feedback
• Want free development of personality

8. 8LITE Games GmbH www.lite-games.com
Why intrinsic motivation is better
‚A design that focuses on intrinsic motivation is vital to learning success.‘
• Better longterm results
• Provide a ‚path to mastery‘
• Freedom of choice
• Is this lesson relevant for me and my work?
• Collaboration vs. competition
Own figure

9. 9LITE Games GmbH www.lite-games.com
Requirements for a working strategy
‚Every change process starts with information.‘
• Talk to the people
• Corporate culture
• Focus on long-term results
• Is your company innovative and flexible?
• Enough resources available? (Time, Money, Technology)

10. 10LITE Games GmbH www.lite-games.com
Framework - EPIC
‚This is an EPIC Framework.‘
Evaluation Planning Implementation Controlling

11. 11LITE Games GmbH www.lite-games.com
Framework - Evaluation
‚You have to analyse the status quo – that´s critical to the success of your
Gamification Strategy.‘
• Define your goals and your target audience!
• Can you measure your KPIs?
• Make or buy?
• What about your digital infrastructure? Can you give instant feedback?
• Do you need Gamification anyway?
Evaluation

12. 12LITE Games GmbH www.lite-games.com
Framework - Planning
‚At this stage you should combine corporate goals with user goals.‘
• Find some useful ideas to achieve predefined goals
• Be creative and surprise the user
• How does your learning-path look like?
• Create flow within your quests and challenges
• Is this activity fun?
Planning

13. 13LITE Games GmbH www.lite-games.com
Framework - Implementation
‚Gamification should be an iterative design process.‘
• You will probably fail
• Test in small groups
• Is your system working? You need feedback, too
• Rapid prototyping
• Start again
Implementation

14. 14LITE Games GmbH www.lite-games.com
Framework - Controlling
‚Did you finally reach your goals?‘
• Improve the system
• The right challenges for the right employees?
• Stable player journey?
• Did you reach your KPIs?
• User observation
Controlling

15. 15LITE Games GmbH www.lite-games.com
Pros and cons of gamified learning systems
‚Well, it depends.‘
• Pro:
– Increase intrinsic motivation (Competence, Autonomy & Relatedness)
– Data & measurement
– Interactivity & feedback
• Con:
– Missing know-how (User-insights, Games, Gamification)
– Time-consuming & expensive
– Data security & laws

16. 16LITE Games GmbH www.lite-games.com
Summary
‚Analyzing the status quo is the basis for your success.‘
• Ask why, what, who, how, when
• Design for intrinsic motivation (Competence, Autonomy & Relatedness)
• Do you have the right resources (Time, Money, Technology)?
• Provide instant feedback, relevant infos and fun
Evaluation Planning Implementation Controlling

17. 17LITE Games GmbH www.lite-games.com
Sven Jürgens
Marketing Manager
THANK YOU!
Contact:
sven.juergens@lite-games.com
www.linkedin.com/in/svenjuergens
www.twitter.com/sven_juergens
www.lite-games.com