The document is a quarterly report from Jones Lang LaSalle on data centre industry trends. It provides an overview of key findings from a survey of industry participants on topics such as power supply and efficiency, regulatory issues, and opportunities in the data centre market. Some of the main findings include growing concerns about the reliability and cost of power supply, a focus on improving energy efficiency, and optimism about demand for data centre capacity and services in the year ahead.

1. OnPoint
Data Centre Barometer | Issue 11
Autumn 2013
The Jones Lang LaSalle
Data Centre Barometer
Autumn 2013 – Issue 11
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2. Introduction
David Willcocks
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3. Index
Power and the Data Centre Industry
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Barometer dynamics
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Respondent analysis
12
Respondent pro le
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Data Centre opinions
18
Data Centre opportunities
23
Contacts
28
ON POINT A A
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Autumn 2013 / 3

4. Power and the
Data Centre Industry
Part 2 Supply
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Peter Drucker, Austrian-born American management
consultant, educator and author.
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ON POINT A A
A
Autumn 2013 / 7

8. Barometer dynamics
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11 Autumn 2013
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Fig 2: DCB1 – Autumn 2013 respondents by sector and country
Carriers / IT integrators / Web hosters
Colocation operators
Corporates
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9. The Barometer
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Fig 3: Data Centre Barometer – drivers of change
Demand for space heavily
outweighs the current supply of
appropriately fitted space
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u
n
u
t n
t
n u
t
n t m
Fig 4: What are your current expectations for changes to your ‘in house’
data centre footprint over the coming 12 months?
Identified demand is increasing
as the supply of appropriately
fitted space is diminishing
Demand for space matches
current supply of appropriately
fitted space
100
Supply of appropriately fitted
space is increasing as
occupier demand reduces
80
Supply of appropriately fitted
space heavily outweighs
occupier demand
60
DCB1
DCB2
DCB3
DCB4
DCB5 DCB6
DCB7
DCB8
DCB9 DCB10 DCB11
40
Corporate occupiers
Developers / Investors
Carrier, Integrator and Colocation
u
n
n
t
nt
m t
20
Autumn 2013
0
t
t
m nt
t
m
t n u t t u
nt m
t
n t
n
At u t
t t u
tm m m n t u
t t
n nt
m
m n t m t
t
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t
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t t
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m
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m tt
n
u
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t
n
t m
num
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n
m n
n n
t t n
un
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n
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u
n nt
n t
t
n u t n
t
m n 12 m nt
m
u
n
n nt u t m t
n
t t
m
nt
t
n
0
nt
tn t tt
DCB4
n
n
DCB5
DCB6
Remain same
t
nt
m t
DCB7
DCB8
DCB9 DCB10 DCB11
Undecided
Downsize
Autumn 2013
n
t
n t num
n nt
t
t t n t
t nt
n u
t
t t t u t
n nt n
m n
t t t
m
n nt
t
t
t n
t
t m m nt
t
mm tt n t m
n t m
t t
t t
t n
nt
n
n
t
n
m nt
t
n
t t t
m n n
n
t u u
t
n nt
n t n
t
m n
tn t tt
DCB3
un
nt
nm nt
nt
n nt n
DCB2
Expand
Market Sentiment
n
t
n u m n
t
un 0
t
t m nt
DCB1
u
n t m n
t
t
nt
n u
t
u
m n t u
nt
t
m
t
n
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t n t nn nt
u
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m
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0
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t
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n u
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t
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t
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n n
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t
u
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m n n
n
t n
nt
t
tn
t
t n t 12 m nt
nt
t u
ut t u t nt
n n
t t
nt nu
t
t t t
t
m n
t
t
n
n
tt m
u
t
n
nt
t
n nt
ON POINT A A
A
Autumn 2013 / 9

10. un n n t
tn
u t
t
n
t t
t
nt
t
tt
n n
n t
t t
tm
mn m
nt
u
nt
Fig 5: What are your current expectations for changes to your ‘third
party’ technical data centre footprint over the coming 12 months?
100
80
nt
n nt
t t t
m t nt n u n
n
t nt
t
t
m n t u
n
n
u
n m
u
tt tt
u
t
60
t
mn n
tn
t t u
t
40
20
0
DCB1
DCB2
DCB3
DCB4
Expand
u
n
n
DCB5
DCB6
Remain same
t
nt
m t
DCB7
DCB8
DCB9 DCB10 DCB11
Undecided
t nt n
m n
t
n
t
nt
n
t
t u t un
n 2010
t u
n nt
t n
n
t m n
0
nt
t
Fig 6: What factors are/will be driving changes in your ‘in house’ data
centre footprint?
Downsize
Autumn 2013
70
t t u
t tn n
t n
n nt
n
nt
n n t
t
m n 12 m nt
t
n t m
t
t
t n
n nt
t m n
m n n u t
60
50
40
30
nt
num
m nt t t t
n
t
u u
t
t t
m nt
tn t
n t
num
tn t
t n n n t nt t
ut u
u
t
20
10
t
0
n nt n
t m n
m n
n
t
t tt
un n
nt t t
t
t
DCB2
DCB3
DCB4
DCB5
DCB6
DCB7
Corporate expansion or contraction
Changes in available IT budgets
Availability of the ‘right’ data centre product
u
m n 12
n t
n
DCB1
u
n
n
t
nt
m t
DCB8
DCB9 DCB10 DCB11
Changing power demands and/or costs
Regulatory or legislative drivers
Autumn 2013
Fig 7: What factors are/will be driving changes in your ‘third party’ data
centre footprint?
Drivers of change in data centre footprint
60
t t
t
n
t
t t
t
n n
nt t n m n
n m t m t nt
n t u
n nt
u
t
nt
t nt n
t
t t u
u
t
n t num
n nt
t t
u
n u n
mn n
t
n
n
t t
50
40
30
20
n
utumn 2010
m n
t
n
nt n m n
n
t t
u
m t nt
n
t t
n
n
m
ut
t n
tn
nt
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t
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t t
m
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t
n n
10
0
n n
t nt n u n
u
n t
10 / ON POINT A A
m n
n
t m n t
n
t
t
nt
t t n
A
Autumn 2013
t
m t
t nt
t
DCB2
DCB3
DCB4
DCB5
DCB6
Corporate expansion or contraction
Changes in available IT budgets
u
m
n
DCB1
n
n
t
nt
m t
DCB7
DCB8
DCB9 DCB10 DCB11
Changing power demands and/or costs
Regulatory or legislative drivers
Autumn 2013

11. Developers Criteria
n
u
t n
n nt
t
t
n n t
t
nt
u
t
t
u
t
t
n
n t
nt nu
n
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t t u
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t n
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m t
t t
n t t m n tt
t
t t
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nm
t n t
t t m
nt
t
t tt
n
u t 20
n n m
n n t
n t n
t
m nt
n
t
n t
t
n
t t
n
u t mu t
t
n
n
t nt t
t t n
n
n
t t t
m n u
u t
n u
t u
n t
t t nn
tt tu
t
u t
t
u t
m nt t n
0
u
tn t tt
u u
ut
t 2
t
t t u
nt
t n m nt n
n
nt n u
u t t
m
n
t
Fig 8: Proportion of developers/investors who have expanded their
portfolios in past 12 months
nt m nt
t
m tu m
nt t
t
100
n
t n
m t
m n
n nt u
t n
t u
t
n
t t tt
u
t n
t t tt u
ut
t t t u t
n nt n
t tt
u n
60
50
40
30
20
10
0
DCB1
u
n
DCB2
DCB3
n
DCB4
t
nt
DCB5
DCB6
m t
DCB7
DCB8
DCB9 DCB10 DCB11
Autumn 2013
Fig 9: If it is your intention to develop more technical space during the
next 12 months, on what basis will it be?
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
DCB1
DCB2
DCB 3
DCB4
DCB5
DCB6
DCB7
DCB8
DCB9
100% pre-let
t
n
n
5%-25% pre-let
DCB10
DCB11
50%-75% pre-let
25%-50% pre-let
u
75%-100% pre-let
100% spec
t
nt
m t
Autumn 2013
nt m nt m n t
n
u t t
n
t tt
t u
t
tt n
t tn
m nt
m
u
t n
n u t t u
m n
t
t t
m
t u
n n
n
n n
ON POINT A A
A
Autumn 2013 / 11

12. Repondent analysis
What best describes your view of the European data centre
market at present?
A un
t
A
n nt
t
t u t u
n n
n
m t
n
n nt m nt
n n
t n
t t
t
u
utu
t t u
t tt
nt m
t t
nt nu n
n
un
nt
tm m n t t
t
n n
t nt n u t n
n
m n
t n
n
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t
n nt
0
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n u
m
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m n t u
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t m t
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t
mn m
u
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m n t
t t m n
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m un
t n u t n n
u
n
t
n
t t t
n
mt
nt
t t u
u
n n t
tt
n
n nt
t
tt m n
n nt n nt
m n n t
u
tm m
tt t
u m n
Fig 10: Data Centre Barometer
Demand for space matches
current supply of appropriately
fitted space
Corporate Occupiers
Supply of appropriately fitted
space is increasing as occupier
demand reduces
DCB 11
Carrier, Integrator
and Colocation
DCB 10
Identified demand is increasing as
the supply of appropriately
fitted space is diminishing
Developers/Investors
Supply of appropriately fitted
space heavily outweighs occupier
demand
u
n
n
12 / ON POINT A A
t
A
nt
m t
Demand for space heavily outweighs the
current supply of appropriately fitted space
Autumn 2013
Autumn 2013

13. n ut
nt t
m
ut u t
t t m n
n
u
u
n
n
t t tt
m
n
u t
ut
m
n
n
t
u
n
u
t
n
ut
n
n
t
nt
t
t
t
t n
u t n t num
t u
t
nt
mt
tt
u
n
n nt
t nt
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un
u
nt
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t n
t
n
t
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/n
m n
nt t t
0
t
t n
Am n t t
t n
t / nt
t
n m m
m nt n nt m nt n t
u
n nt
n
t
n
n nt
n
t t
u u
t t
t t tt
t tt
mn
nt m nt
t / nt
m n t
m n n
n
u
t
m num
t n t
ut n n t t t
m n m
t n
n
n
nt t
n
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ut
t
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u
t
t u t
tt t m n
n 200
n
t
t
un
u
n
u
n
t
Am n t u
n
n t
t tn t
t
n nt t n t n t t t m
t
m n t
m n nt n
t u nt
t t u
m n
n
m n tt
u
n nt
t tt
m n
t
tt
m
ut
u
ON POINT A A
A
Autumn 2013 / 13

14. Respondent pro le
1. What proportion of your total European data centre capacity is
based ‘in house’ or with a ‘third party’?
Fig 11: How much of your current ‘in house’ data centre space are you
actively using?
50
u
t n
nt nu t n
t n
t
nt
t
nt
A un
t
t
t
t
t
n
nt
t
n nt
t
n t m n
t
n
t
u t
n t t 0
m
t
nt n m n
un n
nt
u t
u
45
40
t
35
30
25
20
u
t
n nt m n
0
m
nt
t nt t m
n t m
n
u u
n
n n 200 u
t t tt
t n t
nn t n n
n
t
t
15
10
5
0
80% - 100%
60% - 80%
u
40% - 60%
DCB10
u
n
u
t t t t
n tn
m m
m n t u
t
t
m n
u
t
u
u
nt
nt
n
t
nt
2. How much of your current ‘in house’ data centre space are you
actively using?
n u t t u
n
t
n 0
nt
m
nt
t
n t m
t
t n
n nt
m ut t n t
t
n u
t
nt
un t
t
nt
n u
n n
t n n n t
n 200
n
n
t
n
0
un
n mt
tt
u
u
ut
t
n 2013
t u
t
t n
n
u
u
A
Autumn 2013
Autumn 2013
n nt t t
nt n
t
t t
nt
t
t
u
u
Less than 20%
Long-term average
m t
t
t num
0 0
t
u t n u
t u
t
n t m
n nt
m n
t
t
t n n
nt
ut t n t
nt
t u
t
t u n
m un
t t t
t tt
n
t
t
t nt u
t
t
m unt
t n t
n t
un 0
t
t
u nt
n nt t u
t
t
m n n
u
t
m n
14 / ON POINT A A
nt
20% - 40%
u n
t
u
nt
mn
n nt
m
t
m n
t
n
t
un t
t t t
n
m n
n
t m
m
t
n nt
nt nu
t
t
t mt
n

15. 3. How has your total ‘in house’ tted technical oorspace altered
over the last six months?
A un t
t
nt n m n
nt n
t
u
nt
t
n nt
t
n
mt
m
n
t
t
t
n t
t
n
um
t
m nt
n
t
n u
n
u t 10
m n
n u n
u m nt
t tu
n
n
n
n nt
t
n
u
t
201
m
Fig 13: What are your current expectations for changes to your ‘in
house’ technical data centre area?
80%
n
70%
60%
n n m n t m
n u
t n
nt
n
t n t
n n
t
n 20 n 0
n
n
t
un n n
50%
t t tn t
t n t
n n t
40%
30%
20%
10%
Fig 12: How has your total ‘in house’ tted technical oorspace altered
over the last six months?
0%
Downsize
50%-100%
Expand
First half 2014
u
> 100%
Remain same
n
n
t
nt
Undecided
Second half 2014
m t
Autumn 2013
t n t
tn t
n
t
n u
n
t
m n
t un n n
nt
t
un n
t
t 12 m nt
t un
n nt n
n nt m n un
t
t
n
n 201
t
t
20%-50%
10%-20%
< 10%
Unchanged
-10
0
10
20
30
Expanded
u
n
n
t
n
n
t nt
t
t
nt
u
n t
t n
t
mu t n
t
nt
t n
n
t
50
Autumn 2013
t
t n
u
t n
t / nt
m t tm t
u
m
0
tn t
n t
m nt
nt
m un t
u t
n
n t u tu ut u n m
t
n
nt nu t
n t u
n nt
t m t
n u
t
t n t 12
t n
n u
n u
un
n t
n n nt
t
u
t
Reduced
m t
u
u
t t tt
t n n nt n
40
t
n
u
n nt
t n
t t
t t
n u
n nt
t
n n
m n
u
t
n n
n t n m n
u
tn
t n n
t
n nt
t
nt u
t
n
t
t
t
m t ut u n t m
n
u
n t u t n t
tn n
t n
n m u t n u
n u
u
ut
n t t
t
n
n
u n
t
t
ut n t
t t n
4. What are your current expectations for changes to your ‘in
house’ technical data centre area?
t t
tt
12 m nt
ut
ut u
t t t un t t
n t
nt n t n
nt n
m
n
m u
t
t
m
n nt u
t t tt
t
t m
n n t t t nt
t u t mu t
n
n tt
m nt
n
n nt
u n t n t
n u
201
un
n t
tn
ON POINT A A
A
Autumn 2013 / 15

16. 5. What factors are driving these changes to ‘in house’ technical
data centre areas?
m
t
t n
t m n
un t
t
t n
n
t
t
t
t t u
n
t
n n
nt t n
n
t
t n t
n m t m t nt t
n
n
t n u
t
m n 12 m nt
t
tn t
t
u
mt
t nt
n
t n
t
m
m n
n
t
t
m n
t
nt n m n
t t
m nt
n
n
n m t m t nt
t n
t t
t u
201
nm n t
u
Am n t u
t n
m n
n
t n
t n n n
Availability of the 'right'
data centre product
Changing power
demands and/or costs
Changes in available
IT budgets
Regulatory or
legislative drivers
0
10
20
30
40
First half 2014
n
t
nt
50
60
Second half 2014
m t
Autumn 2013
6. How much of your current ‘third party’ managed data centre
space are you actively using?
u n
t
un
u
u t n nt
t n
m
t
n
n
un
t n n
t n un n
t t t un
nt
t
n nt t
t
t
t
n t
t
m
m nt
t
ut n m n n m n t
n nt
t u t
t nt
t
tn t tt
t
t m n
t
nt
m n un n
t n t
m nt
m n
n
mt t
nt
t u
ut t
n nt
t n
Corporate expansion
or contraction
n
tn
t u
t
t
m n
t t
8. What are your current expectations for changes to your ‘third
party’ technical data centre oorspace?
Fig 14: What factors are driving these changes to ‘in house’ technical
data centre areas?
u
t
n
t
n
t
n nt t t
t
t m nt
nt n t t
u
t n
0
t
n nt
t
t n
m n
t t
n
t
t
t
nt
un
t tt
t
n
201 t
m n t
n nt num
t n m n
t
nt
u t
n nt
n
n
t t
m
t t t t
t m n
t t
n
t
t
nt nu t
m un t nt
n nt
t t
n
n
u n t
u t
t t tt
un t n n
t n m
t
t
t
u
t
ntm
Fig 15: What are your current expectations for changes to your ‘third
party’ technical data centre oorspace?
t
m n
70%
0
60%
t n
nt
ut n 0
m
n u
u
n
t
n
t
t t u
t t un
t
n
m n
t
n
t
t
n
tm
t
t un
n tu t
n
t t
m n n
n nu
u
t tt
50%
t
t
n
t
t
t
u
t m nt n
u
40%
30%
20%
10%
0%
Downsize
7. Has your total ‘third party’ tted technical oorspace altered
over the last 6 months?
A un
n nt
ut u
t n
t n m n n un n
u
n
nt
n
16 / ON POINT A A
A
nn
t
nt t
n
t
nt
m nt
n u
Expand
First half 2014
u
um
n
t
t
n
n
Autumn 2013
Remain same
n
t
nt
Undecided
Second half 2014
m t
Autumn 2013
n u
u
t
n
nt
t n
n nt
n
t t tt
t
u
u t t
t
t
nt
t u t
tn t tt
nt n t
nt
t
n t
n n
n nt n
tn
u t n nt
n
201

17. ut
t
n
n
t
t
ut n
n nt
tt
t
m n 12 m nt
30
m nt
t n
t n m n
nt 3
u
t
t
m u t
n
t
t t u
n n t
m
t
Development of stock
9. As a developer or investor, what is the current mix of data
centre stock within your portfolio?
A
t
t
n t
n m
u
t
t
t
nt u
t
t
n nt
t nt
nt
n n t
t
nt
nn
nn n
t
m
n
u
t
n
nt nu
n n u t
t t t
n t u t
n
nn n
n nt
t
n
10. What factors are in uencing the decision-making process for
developers and investors with regard to expansion over the next
12 months?
n u
u
nt
t n
t
t t n
n
n
t
t
t m t n
n t nt
nt nu t
n
t n
t n
n
t
nt t
n m n
nt
u
m n
n n tm nt
nt t t
u
t t t
t u tm
m
u
t n n
tn nt
u
A un t t
t
nt t
t t
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Fig 16: Portfolio of stock – by status
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0
DCB1
DCB2
DCB3
DCB4
Standing portfolio
u
n
n
t
DCB5
DCB6
DCB7
DCB8
Planning permission granted
nt
m t
DCB9 DCB10 DCB11
Application/site
Autumn 2013
ON POINT A A
A
Autumn 2013 / 17

18. Data Centre opinions
1. We believe that pricing per rack/per cage/per suite is likely to
increase over the rst half 2014
A un
u n
201
m
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u
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u n t
2. What factors are important to you when choosing a data centre
provider?
t
u
Strongly Disagree
t
Disagree
Neither Agree nor Disagree
t
t
m t m t nt t
n m t m t nt t
m
t
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Fig 17: We believe that pricing per rack/per cage/per suite is likely to
increase over the rst half 2014
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Fig 18: When choosing a data centre developer/provider, please
rank the following factors in order of importance where 1 is the most
important and 4 is the least important
Agree
Strongly Agree
0
10
20
DCB11
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European presence
Autumn 2013
Capital backing
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Track record
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Autumn 2013
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Tertiary importance
u t n
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Autumn 2013
n n
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nt m
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19. 3. Over the next three years, the traditional lease as a form of
contract to take data centre space will be largely extinct replaced
by shorter, more exible Managed Service Agreements.
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Greater running-cost
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un
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lead-in times
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Fig 20: As a provider/consumer of data centre services, please rank
the following features of Managed Service Agreements in order of
importance to you where 1 is the most important and 5 is the least
important
t
Pay-as-you-grow
flexibility
n
t
Certainty of
expenditure
nt
Fig 19: Over the next three years, the traditional lease as a form of
contract to take data centre space will be largely extinct replaced by
shorter, more exible Managed Service Agreements
10%
20%
0%
40%
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Third
Least important
u
n
n
t
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60%
80%
100%
Second
Fourth
Autumn 2013
5. When choosing a new data centre, what factors are important
to you?
13%
Strongly agree
A
Agree
31%
Neither agree or disagree
Disagree
Strongly disagree
46%
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4. What features of Managed Service Agreements do you believe
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ON POINT A A
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Autumn 2013 / 19

20. Fig 21: When choosing a new data centre, please rank the following
factors in order of importance where 1 is the most important and 6 is
the least important
7. We do not expect any rise in the cost of power to have an
adverse effect on the data centre industry over the next three years
Fig 22: We do not expect any rise in the cost of power to have an
adverse effect on the data centre industry over the next three years
Availability of power
Location
8%
24%
Efficiency of
data centre
Strongly agree
Availability of financial
incentives/tax breaks
Agree
Physical Security
36%
Neither agree or disagree
Availability of appropriate
skilled employment base
Disagree
0%
20%
40%
60%
80%
100%
Strongly disagree
Most important
Fourth
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Third
Least important
Fifth
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nt
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27%
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Autumn 2013
u
6. We nd it dif cult to uantify the current energy ef ciency of
data centre stock
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Autumn 2013
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8. We believe that in the next 12 months we will actively source
at least 10% of our data centre power explicitly from renewable
power resources
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21. Fig 23: We believe that in the next 12 months we will actively source
at least 10% of our data centre power explicitly from renewable power
resources
10. To what extent is the location of your future data centre likely
to become more driven by proximity to an alternative source of
energy?
40%
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Autumn 2013
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Fig 25: Many renewable sources of energy, by de nition, are away from
existing large urban areas. Bearing that in mind, to what extent is the
location of your future data centre likely to become more driven by
proximity to an alternative source of energy?
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Autumn 2013
11. What is the current average power density (in kW) drawn (not
including cooling) in your data centres?
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Fig 24: Over the next three years, we expect our data centre power
consumption to:
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Autumn 2013 / 21

22. 12. What energy ef cient technologies do you currently employ in
your data centres?
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