A presentation by Sourov De of Stryve Group to Conestoga College in January 2011. For mo

1. SOCIAL MEDIA MARKETING OPPORTUNITIES & STRATEGIES January 2011 Presented by Stryve Group to E Graphics Group

3. How are we going to use our time today?

4. Why does online and social media marketing matter?

5. Define Social Media

6. Social Media and online marketing case studies

9. New – Internet, Computers, Smart PhonesSocial = refers to the ability to have a conversation about what you’ve just read, watched or heard. A two-way communication.

10. CORPORATE APPLICATIONS CASE STUDIES

11. CASE STUDY #1: BLENDTEC

13. Hundreds of thousands of dollars of revenue

14. Viewed over 60 million times on YouTube

15. Today Show and Tonight Show with Jay LenoCosts $50 for the first five videos $1000 for iPod, golf balls, hockey pucks etc

16. TV vs. YOUTUBE

17. WHAT CAN WE LEARN? With any marketing message you have to give your customer… Distinct Value Deliver it to the right person At the right time Deliver it in an efficient way Raise their buying temperature

18. SMALL BUSINESS CASE STUDIES

19. TEAMBUY.CA on facebook

20. YOU’VE GOT MY ATTENTION...hmmm Will my friends go? Is this for real? Where is this place? What are the exercises like? Does it fit into my schedule ?

21. I NEED MORE INFORMATION Watch one of the training sessions Website Send my friends a message Post the deal on Facebook

22. SMALL BUSINESS MARKETING

23. WHAT CAN WE LEARN? With any marketing message you have to give your customer… Distinct Value Deliver it to the right person At the right time Deliver it in an efficient way Raise their buying temperature

24. CONCLUSION Old media vs. New media Social media – “Talk Back” Social media marketing works for companies big and small Remember the 5 elements of a good promotion Distinct Value Deliver to the right person At the right time Deliver the message in an efficient way Raise the buying temperature