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Toward a Theology of
Fundraising
A Steward’s View at the Process
Steve Virgadamo
June 2015
The National Advancement
Conference for Catholic Schools
“I have been so many years collecting money for churches
and institutions of all kinds that I have come to the
conclusion that there is no way of getting it except by
personal appeal to those who have it, and that appeal the
coming from the lips of an enthusiastic speaker.”
Archbishop Patrick Riordan
Archbishop Of San Francisco, 1912
From Page 127 of The Catholic Philanthropic Tradition In America By Mary J. Oates
The National Advancement
Conference for Catholic Schools
What is the best way to raise money in an
economic crisis?
“Focusing on faith-raising” not
fundraising is the key!”
The National Advancement
Conference for Catholic Schools
The day had started off as most ordinary days do. The sun
rose just above the valley to the east of the small village
where she had lived her entire life. She could smell the
fragrance of some of the early spring blossoms as the aroma
floated through the open window.
The National Advancement
Conference for Catholic Schools
Although she had many things to do, she found her
mind drifting away from the tasks at hand, as she
wondered how her life would soon be changing.
The National Advancement
Conference for Catholic Schools
After washing some clothes and doing a few other
household chores, she realized that the morning
had quickly passed. She planned to sew a little that
afternoon. She had promised to mend some things
for her husband. She smiled as she thought how
lucky she was. He was such a kind and loving man.
The National Advancement
Conference for Catholic Schools
Although they had not been married long, she
already knew what were some of his favorite foods.
And, tonight, she wanted their evening meal to be
special.
The National Advancement
Conference for Catholic Schools
The afternoon quickly faded into evening. All was
ready. She began to anxiously peak outside the
doorway to see if his familiar silhouette would soon
appear just over the hill.
She lit a candle that flickered and danced in
the cool breeze that entered her tiny home.
The National Advancement
Conference for Catholic Schools
Then she saw him appear just above the crest of the
hill. He was young and strong and he walked with
confident, long strides, even after a long day’s work.
She could tell he was happy to be coming home to
her.
The National Advancement
Conference for Catholic Schools
She loved him so. Suddenly she could wait no longer
and she found herself beginning to scamper and run
like a child towards him.
Surprised at her exuberance, he paused and
smiled and then quickened his own pace to meet
her.
The National Advancement
Conference for Catholic Schools
Wrapping her in his strong but gentle arms he
laughed at her excitement but before he could say a
word, she gazed up into his face. Her eyes were
glistening, Her face was radiant.
The National Advancement
Conference for Catholic Schools
“Oh, Joseph,” she said,
“I have something wondrous to tell you.”
The National Advancement
Conference for Catholic Schools
“A theological reflection on fund raising gets to the
heart of its value as a human and Christian
enterprise because theology asks if in all the efforts
expended on behalf of fund raising, do we discover
the mystery of God’s presence.”
The National Advancement
Conference for Catholic Schools
“When those with money and those who need
money share a mission, we see a central sign of new
life in the Spirit of Christ. We belong together in our
work because Jesus has brought us together, and
our fruitfulness depends on staying connected to
Him. Therefore, those who need money and those
who can give money meet on the common ground
of God’s love.”
Henri J.M. Nouwen
The Spirituality of Fundraising
The National Advancement
Conference for Catholic Schools
“If we come back from asking someone for money
and we feel exhausted and somehow tainted, there
is something wrong. We must not let ourselves be
tricked into thinking that fundraising is only a
secular activity. As a form of ministry, fundraising is
as spiritual as giving a sermon, entering a time of
prayer, visiting the sick, or feeding the hungry. So
fundraising has to help us with our conversion too.”
Henri J.M. Nouwen
The Spirituality of Fundraising
The National Advancement
Conference for Catholic Schools
Believe that people want to hear good news and to be part of
something life-giving, successful and, yes, holy.
Be expansive of spirit and magnanimous of heart;
Care for the donor and take delight in the relationship.
Evince a collaborative, communal, participatory and enthusiastic
disposition.
Keep the big picture in mind, for the sake of what is in the donor’s best
interest and in the best interest of the church’s larger mission.”
The National Advancement
Conference for Catholic Schools
If God loves a cheerful giver, so, too, God
must smile delightfully upon a joyful
fundraiser.
The National Advancement
Conference for Catholic Schools
+ in my mind, so that in all that I do, I may sense the
presence of the Mystery of God;
+ on my lips, so that I may proclaim the good news and be an
instrument of God’s covenant relation with his people;
+ in my heart, so that I am open to conversion experience to
which my ministry calls me;
The National Advancement
Conference for Catholic Schools
And finally I pray everyday, that I may do so,
like Mary of Nazareth, with courage and
conviction—with guts! AMEN.
The National Advancement
Conference for Catholic Schools
When all is said and done, here’s how easy it is:
The right person asks The right prospect
For
The right amount in The right way
At
The right time for The right cause
With
The right follow up.
And You…You are the right person!
The National Advancement
Conference for Catholic Schools
For more information….
Steven Virgadamo
Follow Twitter @svirgadamo
svirgadamo@partnersinmission.com
StevenVirgadamo.com
SteveVirgadamo.com
The National Advancement
Conference for Catholic Schools

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Toward a Theory of Fundraising A Steward's View at the Process

  • 1. Toward a Theology of Fundraising A Steward’s View at the Process Steve Virgadamo June 2015 The National Advancement Conference for Catholic Schools
  • 2. “I have been so many years collecting money for churches and institutions of all kinds that I have come to the conclusion that there is no way of getting it except by personal appeal to those who have it, and that appeal the coming from the lips of an enthusiastic speaker.” Archbishop Patrick Riordan Archbishop Of San Francisco, 1912 From Page 127 of The Catholic Philanthropic Tradition In America By Mary J. Oates The National Advancement Conference for Catholic Schools
  • 3. What is the best way to raise money in an economic crisis? “Focusing on faith-raising” not fundraising is the key!” The National Advancement Conference for Catholic Schools
  • 4. The day had started off as most ordinary days do. The sun rose just above the valley to the east of the small village where she had lived her entire life. She could smell the fragrance of some of the early spring blossoms as the aroma floated through the open window. The National Advancement Conference for Catholic Schools
  • 5. Although she had many things to do, she found her mind drifting away from the tasks at hand, as she wondered how her life would soon be changing. The National Advancement Conference for Catholic Schools
  • 6. After washing some clothes and doing a few other household chores, she realized that the morning had quickly passed. She planned to sew a little that afternoon. She had promised to mend some things for her husband. She smiled as she thought how lucky she was. He was such a kind and loving man. The National Advancement Conference for Catholic Schools
  • 7. Although they had not been married long, she already knew what were some of his favorite foods. And, tonight, she wanted their evening meal to be special. The National Advancement Conference for Catholic Schools
  • 8. The afternoon quickly faded into evening. All was ready. She began to anxiously peak outside the doorway to see if his familiar silhouette would soon appear just over the hill. She lit a candle that flickered and danced in the cool breeze that entered her tiny home. The National Advancement Conference for Catholic Schools
  • 9. Then she saw him appear just above the crest of the hill. He was young and strong and he walked with confident, long strides, even after a long day’s work. She could tell he was happy to be coming home to her. The National Advancement Conference for Catholic Schools
  • 10. She loved him so. Suddenly she could wait no longer and she found herself beginning to scamper and run like a child towards him. Surprised at her exuberance, he paused and smiled and then quickened his own pace to meet her. The National Advancement Conference for Catholic Schools
  • 11. Wrapping her in his strong but gentle arms he laughed at her excitement but before he could say a word, she gazed up into his face. Her eyes were glistening, Her face was radiant. The National Advancement Conference for Catholic Schools
  • 12. “Oh, Joseph,” she said, “I have something wondrous to tell you.” The National Advancement Conference for Catholic Schools
  • 13. “A theological reflection on fund raising gets to the heart of its value as a human and Christian enterprise because theology asks if in all the efforts expended on behalf of fund raising, do we discover the mystery of God’s presence.” The National Advancement Conference for Catholic Schools
  • 14. “When those with money and those who need money share a mission, we see a central sign of new life in the Spirit of Christ. We belong together in our work because Jesus has brought us together, and our fruitfulness depends on staying connected to Him. Therefore, those who need money and those who can give money meet on the common ground of God’s love.” Henri J.M. Nouwen The Spirituality of Fundraising The National Advancement Conference for Catholic Schools
  • 15. “If we come back from asking someone for money and we feel exhausted and somehow tainted, there is something wrong. We must not let ourselves be tricked into thinking that fundraising is only a secular activity. As a form of ministry, fundraising is as spiritual as giving a sermon, entering a time of prayer, visiting the sick, or feeding the hungry. So fundraising has to help us with our conversion too.” Henri J.M. Nouwen The Spirituality of Fundraising The National Advancement Conference for Catholic Schools
  • 16. Believe that people want to hear good news and to be part of something life-giving, successful and, yes, holy. Be expansive of spirit and magnanimous of heart; Care for the donor and take delight in the relationship. Evince a collaborative, communal, participatory and enthusiastic disposition. Keep the big picture in mind, for the sake of what is in the donor’s best interest and in the best interest of the church’s larger mission.” The National Advancement Conference for Catholic Schools
  • 17. If God loves a cheerful giver, so, too, God must smile delightfully upon a joyful fundraiser. The National Advancement Conference for Catholic Schools
  • 18. + in my mind, so that in all that I do, I may sense the presence of the Mystery of God; + on my lips, so that I may proclaim the good news and be an instrument of God’s covenant relation with his people; + in my heart, so that I am open to conversion experience to which my ministry calls me; The National Advancement Conference for Catholic Schools
  • 19. And finally I pray everyday, that I may do so, like Mary of Nazareth, with courage and conviction—with guts! AMEN. The National Advancement Conference for Catholic Schools
  • 20. When all is said and done, here’s how easy it is: The right person asks The right prospect For The right amount in The right way At The right time for The right cause With The right follow up. And You…You are the right person! The National Advancement Conference for Catholic Schools
  • 21. For more information…. Steven Virgadamo Follow Twitter @svirgadamo svirgadamo@partnersinmission.com StevenVirgadamo.com SteveVirgadamo.com The National Advancement Conference for Catholic Schools