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Maybe you’re looking for better ways to leverage social media for your recruiting organization. Perhaps you want to turn up the volume on your unique workplace culture and employment brand. Or, like most HR executives, you’re probably concerned about EEOC compliance of your team’s social recruiting efforts.
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Social Recruiting for HR Execs Made Simple | by Bullhorn Reach Evangelist Steven Duque
1. Social Recruiting for
HR Execs Made Simple
Presented by
Steven Duque
Recruiting Innovation & Optimization Evangelist
powered by your friends at
2. #socialreach
@StevenDuque
@BullhornReach
Questions? Just ask, or email me at sduque@bullhorn.com.
3. Agenda
1. Background Information
- Social Media Adoption
- Employment Branding
2. Social Recruiting for Employment Branding
- Social Recruiting, Social Referrals & Their ROI
- Social Recruiting Tactics & Approaches
- EEOC Compliance
15. ROI of strong employment brand
2x how much lower the cost per
hire is for a company with a
strong employment brand
Source: LinkedIn, “What’s the Value of Your Employment Brand?”, Eda Guitekin, 2011
16. Employment Branding Checklist
Define your strategy
• Research
• Conduct internal research
• Conduct market research
• Planning
• Retaining talent
• Recruiting talent
Build internal support
• CEO engagement
• Senior management engagement
• Cross-departmental collaboration
Plan communications
• Employer value proposition
• Produce communications
Source: Employer Brand Institute Study, 2010
17. Honest Reflection: Look Inside
Among 2,250 corporate
recruiters, almost none
claimed their company
would score less than
a 7 on a scale of 1 to
10 for employment
brand.
Source: LinkedIn, “What’s the Value of Your Employment Brand?”, Eda Guitekin, 2011
18. Build Bridges: Collaborate with
Other Departments
Engage key internal
stakeholders to
achieve consensus
and unified support
for objectives
19. Create Content: Start with a Blog
Creating
employment
brand
content can
support both
internal
morale and
attract new
candidates
20. Agenda
1. Background
- Social Media Adoption
- Employment Branding
2. Social Recruiting for Employment Branding
- Social Recruiting, Social Referrals & Their ROI
- Social Recruiting Tactics & Approaches
- EEOC Compliance
26. Employee Referrals are the
77%
BEST source of hire, say
of CEOs surveyed
Increase in employee retention
Higher quality candidates
Referred employees are more productive, quicker
Comparatively lower cost per hire
Source: Who by Geoff Smart and Randy Street, ghSMART
28. Referrals Dramatically Outperform
Other Sources in Hiring Efficiency
Hiring Efficiency
100%
87%
80%
61%
60% All Other
Sources
40%
40% Referrals
Average
20%
2%
0%
% of Job Applicants That Offer Acceptance Rate
Meet Job Requirements
Source: Dr. John Sullivan on ERE.net
29. First-Year Turnover for Referrals is
63% Less than for Other Sources
First Year Turnover
12%
11%
10% Involuntary
4% Turnover within
8% First Year
6%
Voluntary Turnover
4% within First Year
4%
7% 1%
2%
3%
0%
All Other Sources Referrals Average
Source: Dr. John Sullivan on ERE.net
30. Average Cost of a Bad Hire is
1x to 5x that Employee’s Salary
Cost of Replacing a Bad Hire
5x employee's salary 11%
3x employee's salary 26%
2x employee's salary 42%
1x employee's salary 15%
0% 10% 20% 30% 40% 50%
Source: Right Management Survey of 444 companies
40. Relevance Checklist
Being “relevant” is being:
Helpful
Educational
Informational
Conversational
…
Add value to connections’
professional lives online.
49. Compliance
nothing
you
wouldn’t
discover
anyway
50. TEAM
• Identify social recruiting stars and spread best practices
across your entire team
• Measure results, monitor and improve recruiter effectiveness
• Strengthen employment brand to boost quality of hires
REFERRALS
• Save time and energy managing your referral program(s) with
built-in updates, reporting and measurement
• Improve employee participation with a tool that is easy to
learn and trustworthy to use
• Improve candidate engagement with employee social
endorsements
You may have already guessed that I’m describing referral programs, powered by social media. As most of you likely already know, referral programs are one of the best, most cost effective sources of hire for multiple reasons. Why? A strong employee referral program leads to:First of all, higher levels of employee retention and, conversely, less employee attrition. Because candidates have an inside perspective on the company culture, they are more likely to know the job will be a fit before accepting. And of course, no one wants to leave a workplace where s/he has friends;Secondly, higher quality candidates. Candidates sourced via employee referrals are typically of a different stock than those yielded from sources like job boards—that is, they’re more likely to be passive candidates who are happily and gainfully employed, but are open to hearing about new opportunities;Thirdly, referred employees are more productive, quicker. With a built-in support network at your company, referred employees are more likely to become engaged, efficient employees more quickly;And finally, employee referrals will cost you significantly less than any other source of hire, especially for hard-to-fill positions. Imagine how much you spend on agency fees, job boards and other channels.
And thirdly, you can use social media monitoring to help you decide what information is most important to you. Cutting through the clutter of your connections can be incredibly difficult, if you have even just a couple hundred individuals in an online network. Ask yourself what success looks like for you, what you want to accomplish, and what steps you need to take to get there. Monitoring both what others are doing and what your results are yielding can help you make more informed decisions about what matters most to you as a recruiting professional.