Event and registration information for the NABE Communications Section Workshop to be held Tues., Oct. 20 - Fri., Oct. 23, 2009 at the Rio All-Suites Hotel (Las Vegas, NV)."Communications Stripped Down" will focus on how bar associations can make the most of their communications on a bare-bones budget. Please join us!

1. communications during pub- NABE Communications Section Workshop
communications
lic relations campaigns • so-
cial media • communicating
bad news in a down econo-
my • bar membership value
proposition • recruitment
campaigns geared to young
stripped down
lawyers • editing—old school Tuesday, October 20 – Friday, October 23, 2009
truths & new media • making Rio-All Suites Hotel, Las Vegas, NV
your publications shine on-
line • e-mail newsletter best FORMAT – It’s a shorter event this year!
The National Association of Bar Executives’ Communications Section is proud
practices • bar blogs • asso-
to announce this year’s workshop will be held from Tuesday, October 20 through Friday,
ciation communications in a October 23, 2009 at the Rio All-Suites Hotel in Las Vegas. Bars on bare-bone budgets can
tough economy • social me- plan for as little a two-night stay! The main event starts after noon on Wednesday, Octo-
dia tools in the legal commu- ber 21 and ends Friday, October 23 at 2:00 p.m. Without any organized excursions off-site
during the day, this efficient format allows for bar associations to send more staff to this
nity • communications during important event. Aptly named “Communications Stripped Down,” the programming for
public relations campaigns the event will focus on how to make the most of a bare-bones budget and features a
• social media • communi- brief schedule of programming.
cating bad news in a down
economy • bar membership PROGRAMMING – Page 2
value proposition • recruit- REGISTRATION – Page 7
ment campaigns geared to ACCOMMODATIONS – Page 8
young lawyers • editing—old
SPONSORSHIPS – Support the event and get noticed!
school truths & new media This event would not be possible without the support of our sponsors. Special
• making your publications thanks to the following organizations for support of this year’s event:
shine online • e-mail newslet-
PLATINUM LEVEL SILVER LEVEL
ter best practices • bar blogs •
Affiniscape, Inc.
association communications Fastcase, Inc. ElectionsOnline
in a tough economy ESQSITES 123
Legal Directories Law Firm Merchant Account
State Bar of Nevada
Publishing Co., Inc.
NABE Communications IN-KIND
Section Workshop West, a Thomson Intus Technologies
Kamer Zucker Abbott
communications Reuters business Jones Vargas
stripped down
Interested in sponsorship? Get more information online! Visit the Communications
October 20-23, 2009 Section Web page at http://www.abanet.org/nabe/communications/workshops.html to download
the Sponsorship Information form or contact Eric Mann, Executive Director, Clark County
Rio All-Suites Hotel Bar Association (Las Vegas, NV) at emann@clarkcountybar.org, (702) 387-6011.
Las Vegas
SCHOLARSHIPS – It’s affordable!
If your bar is strapped for cash and concerned about the registration fee, consider
http://www.abanet.org/nabe/comm- applying for a scholarship! For more information on scholarships, contact Francine A.
unications/workshops.html Walker, APR, CPRC, Director of Public Information and Bar Services, The Florida Bar, (850)
561-5762, fwalker@flabar.org.
communications stripped down 1

2. NABE Communications Section Workshop
The NABE
Communications
communications
Section is truly
appreciative for the
stripped down
Tuesday, October 20 – Friday, October 23, 2009
support this year’s Rio-All Suites Hotel, Las Vegas, NV
Communications
Section Workshop
by the following
organizations:
TUESDAY, OCT. 20
COUNCIL MEETING. 3:30 p.m. to 5:30 p.m. Palma A
A brief grouping of the NABE Communications Section Executive Council.
PLATINUM LEVEL
Fastcase, Inc.
Legal Directories
Publishing Co., Inc. WEDNESDAY, OCT. 21
BREAKFAST/LUNCH. – On your own dime and time!
West, a Thomson
Reuters business WORKSHOP CHECK-IN. 1:30 to 2:30 p.m. Salsa Registration
A place for event attendees and sponsors to check-in and check-up on event infor-
mation and continued upates throughout the event.
SILVER LEVEL
Affiniscape, Inc.
SPONSOR HIGHLIGHT. 1:30 to 2:30 p.m. Palma C, D, G, H
ElectionsOnline Meet & greet with event sponsors during the beverage break.
Relax and refresh in our very own “Communications Lounge.” Available as an open
ESQSITES 123 space throughout the workshop, attendees can relax with scattered tables and chairs
Law Firm Merchant Account creating a place for event attendees to sit and catch up with colleagues. This space will
feature the sponsor booths. Snacks and refreshments will be presented here during the
State Bar of Nevada Sponsor Highlight sessions.
IN-KIND
Intus Technologies
Kamer Zucker Abbott
Jones Vargas
THANK
YOU!
2 communications stripped down

3. NABE Communications Section Workshop
communications Join us for
a magical evening!
stripped down
WEDNESDAY
Tuesday, October 20 – Friday, October 23, 2009
OCTOBER 21
Rio-All Suites Hotel, Las Vegas, NV
RECEPTION
DINNER
WEDNESDAY, OCT. 21 & SHOW
WELCOME. 2:30 to 2:45 p.m. Tropical A, B, C, D SPONSORED BY
Welcome to “Communications Stripped Down!”
Opening comments featuring the leadership of the National Association of Bar
Executives (NABE) and the NABE Communications Section. Fastcase, Inc.
PLENARY 1. 2:45 to 3:45 p.m. Tropical A, B, C, D AND
Beyond the Blast Fax: The New Age of SMART Communications.
Use the economic times to your advantage! Learn effective strategies to reboot,
reassess and rethink your approach to communicating with your members, the media
Legal Directories
and the public. Speaker: Deanne Rymarowicz, Counsel, Greater Las Vegas Association
of REALTORS (membership organization of 13,000+). Publishing Co., Inc.
BREAKOUT 1. 4:00 to 5:00 p.m. Tropical A, B, C, D
Massaging the Media: Channeling the News You See Fit for Print. RECEPTION.
Communicating unpleasant or unexpected news to your members and the public 6:00 to 7:00 p.m.
through the filter of local, state and/or national media involves equal parts of art, science
and luck. This interactive panel discussion focuses on how to prepare for, and address the Palma
challenges of, getting your message out the way you want others to see it. Moderator:
Frederick D. Massie, Communications Director, Rhode Island Bar Association
DINNER.
BREAKOUT 2. 4:00 p.m. to 5:00 p.m. Tropical E, F 7:00 to 8:00 p.m.
E-mail Newsletter Best Practices. Palma
A panel of bar communicators will review and discuss e-newsletters from around
the country as well as provide tips on best practices for writing, editing and designing
e-newsletters for your bar members. Delivery issues and best practices for keeping your
SHOW.
bounce-rate low and click rates high may be touched on as well. Moderators: Landry 9:00 to 10:30 p.m.
Butler, Publications Coordinator, Tennessee Bar; Christine McManus, Director of Com- Penn & Teller Theater
munications, Colorado Bar
RECEPTION. DINNER. SHOW. 6:00 p.m. and on. Starts in Palma
A magical evening sponsored by our friends at Legal Directories
PENN
Publishing Companies, Inc. and Fastcase, Inc.
Starting at 6:00 p.m., event attendees can convene in the Palma room to enjoy a
nice reception with a hosted bar followed at 7:00 p.m. with a nice, plated dinner. Festivi-
ties then begin with a transition to the Penn & Teller Theater for the 9:00 p.m. perfor-
mance of “Penn & Teller: Living in Vegas, Live at the Rio.” & TELLER!
communications stripped down 3

4. THURSDAY, OCT. 22
Want to experience BREAKFAST. – On your own dime and time!
Las Vegas, but you’re
PLENARY 2. 9:15 to 10:30 a.m. Tropical A, B, C, D
strapped for cash? Your Court’s All-A-Twitter: Social Media’s Threat
to the Legal Community.
Everyone now has a cell phone capable of instant video, audio and e-mail com-
Think munication with anyone, anywhere. Being connected now means frequently updating a
Twitter, Flickr, Qik, Facebook or MySpace page. People are compelled to Tweet, as though
FREE
their lives depend on it. This has brought about a new communication paradigm. The use
and misuse of social media and the impact on courts and the legal community will be
covered by Michael Sommermeyer, a social media expert and the Court Information
Officer for the Clark County Courts in Las Vegas, Nevada.
style!
SPONSOR HIGHLIGHT. 10:30 to 11:00 a.m. Palma C, D, G, H
Meet & greet with event sponsors during the beverage break.
These attractions Relax and refresh in our very own “Communications Lounge.” Available as an open
space throughout the workshop, attendees can relax with scattered tables and chairs
may be of interest: creating a place for event attendees to sit and catch up with colleagues. This space will
feature the sponsor booths. Snacks and refreshments will be presented here during the
Sponsor Highlight sessions.
The Aquarium at the Silverton
CBS Television City Research Center
Conservatory at Bellagio
BREAKOUT 3. 11:00 to 12:00 p.m. Tropical E, F
Social Media.
Ethel M Chocolate Factory Learn more about social networking tools that bars are using to reach members
Fountains at Bellagio and the public: Twitter, Facebook, Flickr, Digg, YouTube, LinkedIn, and more. What’s really
Fountain shows at Caesars working and what strategies are communicators using? How are bars using these new
Fremont Street Experience tools to raise money, build membership, publicize community initiatives and more. Panel
Lion Habitat at MGM Grand members: Elizabeth Derrico, Associate Director, ABA Division for Bar Services; Michael
Sommermeyer, Court Information Officer, Clark County Courts; and Barbara Strac-
Marjorie Barrick Museum zynski, Director of New Media and Promotion, New Jersey State Bar. Moderator: Kevin
Show in the Sky at the Rio Hunt, Editor, Legal Current, Thomson Reuters Legal.
M&M’s World
Neon Museum BREAKOUT 4. 11:00 to 12:00 p.m. Tropical A, B, C, D
The Sirens of TI Recession-Proof Editing.
Streetmosphere As the economy goes up and down there is one inherent constant—editing.
Sunset Stampede Editing is the glue that keeps our publications consistent. Come join our session where
Volcano at the Mirage we will share tips and best practices for successful editing. This course is geared to be a
refresher of the basics with some advanced tips. Both print and web editing will be dis-
Welcome to Las Vegas sign
cussed. Don’t crap out on the basics! We will provide information that will load the dice in
Wildlife Habitat at the Flamingo your favor! Panel: Jennifer Mason, Assistant Director of Communications, State Bar of
Georgia; Marci McNeal, Associate Executive Director of Communications and Mem-
More information on these bership, Kansas City Metropolitan Bar Association; and Dan Wise, Communications
attractions and more on Director and Bar News Editor, New Hampshire Bar Association. Moderator: Derrick
Stanley, Section Liaison, State Bar of Georgia.
the “Free Attractions” page at
http://www.vegas.com/ GROUP LUNCH. 12:00 to 1:00 p.m. Palma A, B, E, F
This fabulous buffet luncheon is sponsored by State Bar of Nevada.
4 communications stripped down

5. THURSDAY, OCT. 22 Visiting with friends
BREAKOUT 5. 1:15 to 2:30 p.m. Tropical A, B, C, D and family?
What’s the Catch? Reel in Those Young Lawyers!
One of the major challenges that bar associations face is convincing young attor-
neys to join and then to keep them actively engaged. While technology makes it techni-
cally easier to reach them than ever before, it has also made it more difficult than ever to Think
reach them on a substantive level. A panel of young lawyers and a membership develop-
ment specialists from voluntary and unified bar associations will share their young lawyer
focused marketing campaigns and useful tools to keep younger members involved. In
Only Vegas
this session you will learn how to recruit and retain the best and brightest young lawyers
by developing fresh marketing strategies to find and engage Gen-X and Gen-Y in the
style!
changing economy. Panelists: Lauren Calvert-Arnold, Esq., Associate, Lionel Sawyer &
Collins and Co-Chair, New Lawyers Committee, Clark County Bar Association; Sharon
Nolan, Director of Marketing, The Chicago Bar; Kendelee Leascher Works, Esq., As- Visit the official
sociate, Marquis & Aurbarch and Board Member, Young Lawyer Section, State Bar of
Nevada, and Sayre Happich, Assistant Director, Communications & Public Relations, travel site for the
Bar Association of San Francisco. Moderator: Leanna Dickstein, Office of Bar Relations
Outreach, State Bar of California and Staff Liaison, California Young Lawyer Assn.
Las Vegas Visitors
Convention and
BREAKOUT 6 1:15 to 2:30 p.m. Tropical E, F
Do We Blog and How? A Bar Communicator’s Guide.
Vistors Authority
Bloggers from bar associations large and small describe why and how they got into
the blogging business and how you can do it, too. Topics include choosing and setting VisitLasVegas.com
up blogging software, establishing guidelines for member/volunteer bloggers, decid-
ing what makes a good blog post, and measuring a blog’s success. Panelists: Barbara
Beauchamp, New York State Bar Association; Kevin Ryan, Vermont Bar Association; Get information
John Sirman, State Bar of Texas. Moderator: Mark Mathewson, Illinois State Bar As-
sociation. about:
SPONSOR HIGHLIGHT. 2:30 to 3:00 p.m. Palma C, D, G, H Travel
Meet & greet with event sponsors during the beverage break.
Relax and refresh in our very own “Communications Lounge.” Available as an open Shows
space throughout the workshop, attendees can relax with scattered tables and chairs
creating a place for event attendees to sit and catch up with colleagues. This space will
Music
feature the sponsor booths. Snacks and refreshments will be presented here during the
Sponsor Highlight sessions.
Dining
Shopping
BREAKOUT 7 – 3:00 to 4:15 p.m. Tropical A, B, C, D Sports
Born to Run: A Speed-Networking and Idea-Sharing Event
This session is sponsored by Affiniscape, Inc. Golf
A lively, interactive event based on the speed-dating concept, but without the
romantic entanglements. You will move around a lot, meet colleagues old and new, and Attractions
discuss bar association scenarios in a fast-paced format that encourages participation
including knowledge sharing and focused brain storming. Topics range from successfully
Spas
managing volunteer demands to addressing inter-generational communications chal- Nightlife
lenges to implementing personal time management strategies. All in just over an hour!
Moderator: Frederick D. Massie, Communications Director, Rhode Island Bar Weddings
Association. Facilitators: Dan Wise, Communications Director, New Hampshire Bar
Association; Kevin Ryan, Director of Education & Communication,Vermont Bar Asso- Fun Facts
ciation; Kelley Jones King, Communications Division Director, State Bar of Texas; Ann
Murphy, Communications & PR Director, Bar Association of San Francisco; and Brad History
Carr, Director of Communications, Alabama State Bar. News
DINNER. – Dine Around options to be announced soon!
communications stripped down 5

6. FRIDAY, OCT. 23
BREAKFAST. – On your own dime and time!
WORKSHOP CHECK-IN. 9:00 to 10:00 a.m. Salsa Registration
PLENARY 3. 9:15 to 10:30 a.m. Tropical A,B,C,D
Branding Las Vegas: A public relations campaign.
A presentation about “What Happens Here, Stays Here,” the most successful branding campaign in the travel and tourism industry.
The speaker will provide insight on how Las Vegas is currently marketing the destination in the midst of a recession, while new resorts
and amenities have already opened and more on the horizon. Speaker: Terry Jicinsky, Senior Vice President of Operations, Las Vegas
Convention and Visitors Authority.
SPONSOR HIGHLIGHTS. 10:30 to 11:00 a.m. Palma C, D, G, H
Meet & greet with event sponsors during the beverage break.
Relax and refresh in our very own “Communications Lounge.” Available as an open space throughout the workshop, attendees
can relax with scattered tables and chairs creating a place for event attendees to sit and catch up with colleagues. This space will feature
the sponsor booths. Snacks and refreshments will be presented here during the Sponsor Highlight sessions.
BREAKOUT 8. 11:00 a.m. to 12:00 p.m. Tropical E, F
Making Your Publication Shine Online.
A look at how to enhance your online publications and journals. Moderator: David Beam, Director of Publications, The Chicago
Bar Association
BREAKOUT 9. 11:00 a.m. to 12:00 p.m. Tropical A,B,C,D
What’s In It for Me? Making the Case for the Value of Bar Membership.
This session is sponsored by Law Firm Merchant Account.
In a time of law firm layoffs and cutbacks in discretionary spending, bar associations are finding it increasingly crucial to empha-
size the value of bar membership. From high-tech networking opportunities to the personal touch, bar associations are scrambling to
remind members—and potential members—of the many tangible and intangible benefits that come with bar membership. What is
at stake? For unified bars, it is an opportunity to ensure continued member interest and involvement; for voluntary bars, convincing
lawyers that bar membership is a “must have” may mean the difference between survival and irrelevance.
Join an outstanding panel of bar communicators for this session to learn more about the innovative actions they are taking in
identifying members’ needs, adapting to meet those needs, and then enhancing member awareness. You are sure to take away valuable
tips on how you can make sure that your members clearly understand and value the multiple benefits of bar membership. Panelists:
Christine Cendagorta, Executive Director, Washoe County (NV) Bar Association; Jenna Grubb, Director of Communications and
Membership, Toledo Bar Association; Kelley Jones King, Deputy Director, Communications and Presidential Initiatives, State Bar of
Texas; Jane Schoenike, Executive Director, Nebraska State Bar Association; and Cynthia G. Kuhn, Director of Communications, The
District of Columbia Bar. Moderator: Gary Toohey, Director of Communications, The Missouri Bar.
LUNCH. 12:00 to 2:00 p.m. Palma A, B, E, F
The Luminary Luncheon.
The Luminary Luncheon is generously sponsored by West, a Thomson Reuters business.
A highlight of the Communications Section Workshop are the award presentations, including a variety of Luminary Awards and
special presentations of The Anne Charles Award for Distinguished Service and the E.A. “Wally” Richter Leadership Award. This year, the
luncheon will include the Communications Section Business Meeting.
THE END. – Thanks for your continued support of the NABE Communications Section!
6 communications stripped down

7. NABE Communications Section Workshop **NEWS**
For an extra fee, guests
EVENT REGISTRATION of registered attendees
can sign up for lunch on
Thursday and Friday as
well as attend Dinner,
Tuesday, October 20 – Friday, October 23, 2009
Reception & Show on
Rio-All Suites Hotel, Las Vegas, NV Weds. night.
Official Event Registration Form
Workshop Attendee Information. (One form per person, please.)
Name:
Bar Association / Employer:
Position/Title:
Address 1:
Address 2:
City: ST: Zip:
Phone: FAX:
E-mail:
Special dietary needs or accommodations:
Registration Fee. (Check the appropriate amount below).
Fees below are per person (section & non-section members) and include: two lunches, one dinner, reception and ticket to a show
during workshop, admission to all workshop sessions, and related educational materials.)
o $250 Early-bird Special. Registration form & payment must be received through Monday, September 21, 2009.
o $350 Standard Registration. Registration form & payment received after Monday, September 21, 2009.
Registered Attendee/Sponsor and Bringing a Guest? For an extra fee, guests accompanying registered workshop
attendees can join us for the Wednesday night group dinner and reception followed by the Penn & Teller magic show by
registerig for the “Dinner, Reception & Show” event. They can also join us for lunch on Thursday and Friday.
o $75 Dinner, Reception & Show. Registration form & payment received by Monday, September 21
Guest name(s):
o $70 Thursday Group Lunch. Registration form & payment received by Monday, September 21
Guest name(s):
o $70 Friday Luminary Lunch. Registration form & payment received by Monday, September 21
Guest name(s):
$ Total Enclosed
IMPORTANT! Registration form and fee must be paid in advance. Credit cards will NOT be accepted for payment of event
registration. There will be no on-site registration. Mail this registration form with your check or money order payable to “National
Association of Bar Executives” to:
Tondanisha Nevels
ABA Division for Bar Services
321 N. Clark Street, 20th Floor, Chicago, IL 60654
Direct registration inquiries to Ms. Nevels at (312) 988-5360 or NevelsT@staff.abanet.org.
communications stripped down 7

8. communications during pub- NABE Communications Section Workshop
lic relations campaigns • so-
cial media • communicating
bad news in a down econo-
my • bar membership value
HOTEL REGISTRATION
proposition • recruitment
Tuesday, October 20 – Friday, October 23, 2009
campaigns geared to young Rio-All Suites Hotel, Las Vegas, NV
lawyers • editing—old school
truths & new media • making Hotel Registration Information
your publications shine on-
line • e-mail newsletter best EVENT HOTEL – Join us at The Rio!
Event attendees, speakers and guests should make reservations for their accom-
practices • bar blogs • asso- modations at our host hotel, Rio All-Suites Hotel located West of Las Vegas Boulevard at
ciation communications in a 3700 W Flamingo Rd., Las Vegas NV 89103. For information on hotel accomodations and
features visit http://www.riolasvegas.com/.
tough economy • social me-
dia tools in the legal commu-
ACCOMMODATIONS – Get the special rate!
nity • communications during The Rio Hotel & Casino has offered us a block of rooms at a special rate of $179 per
public relations campaigns night and is available for a limited time on a space available basis! This rate is for one night
in a Standard Suite at $179 per night, arriving Tuesday, October 20, 2009 and departing
• social media • communi- Friday, October 23, 2009. The group cut-off date for reservations in this room block is
cating bad news in a down Monday, September 21, 2009.
economy • bar membership
value proposition • recruit- NOTICE OF RATE CHANGE – Now only $120 per night!
As of 8/14/09, The Rio has reduced our special room rate to only $120 a night!
ment campaigns geared to This rate is now available when booking as part of the NABE Communications Work-
young lawyers • editing—old shop Group.
school truths & new media
• making your publications HOTEL UPDATE – Latest news on group block rate!
As of 9/23/09, The Rio All-Suites Hotel informed us that the cut-off for the group
shine online • e-mail newslet-
rate was on Sep 21, 2009. However, they are kindly leaving the group rate open for an
ter best practices • bar blogs • unspecified amount of time in hopes that attendees book their rooms soon. As this
association communications offer could be off the table without prior notice, make sure to book your room now.
in a tough economy
RESERVATIONS – Book your rooms ASAP!
Event attendees are part of the NABE Communications Workshop group.
Group attendees will be making reservations directly with The Rio Hotel
NABE Communications by calling The Rio Hotel at 1-888-746-6955 on or before the group cut-off date.
Individuals must identify themselves as part of the group “THE NATIONAL ASSO-
Section Workshop CIATION OF BAR EXECUTIVES” to receive the special group rate. Online reserva-
tions can be made in reference to group code SRNABE9 at http://www.harrahs.com/
communications CheckGroupAvailability.do?propCode=RLV&groupCode=SRNABE9.
All reservations must be guaranteed with a deposit of first night’s room and tax
stripped down charge. If reservation is guaranteed to a credit card, a first night’s room and tax charge,
per room, will be billed immediately to the cardholder’s account. The Rio Hotel allows
individual attendees the right to cancel their guestroom reservations without penalty up
October 20-23, 2009 to seventy-two (72) hours prior to attendees’ scheduled arrival date. The Rio Hotel shall
charge the individual attendee one (1) night’s guaranteed guestroom rate plus tax for
Rio All-Suites Hotel cancellation within seventy-two (72) hours of the scheduled arrival date or failure of the
Las Vegas individual to check-in on the scheduled arrival date. Any remaining nights of a no-show
reservation will be canceled. It is policy to require a credit card or cash deposit for inciden-
tal charges.
The Rio Hotel accepts Visa, MasterCard, American Express, Discover, Diners Club,
http://www.abanet.org/nabe/comm- Carte Blanche or JCB.
unications/workshops.html Check-in time is 4:00 PM, and check-out time is 11 :00 AM. Any departures after 11
:00 AM are subject to the full day charge. Each guestroom must have at least one regis-
tered guest 21 years of age or older.
8 communications stripped down