1. Picnik grew from 0 to 42 million unique visitors per month through leveraging powerful influencers by integrating their photo editing tools directly into popular websites and services like Flickr, Photobox, Yahoo! Mail, and Facebook.
2. They also focused on great SEO and creating APIs that allowed their tools to be easily cloned and spread across different platforms.
3. Some luck also contributed to their growth, such as positive coverage in TIME magazine that labeled Picnik as the "Einstein of photo editing programs."
key takeaways;partnerships work! so put wood behind BDbut also feature robustness. internet is highly efficient. more great features = more usersand again, not once did we get anything from TC : )
-lots of lessons-btw look at facebook how big a spike it was (we almost didn’t do it because we thought their audience was ‘wrong’)-once you make gains, you never really fall all the way back down-something magical happened in early days...
Amit’s da man!
or put another way; make it easy for other websites to say ‘yes!’