Kyle Henderson of YouEye presented techniques for integrating rapid testing with real users into your product development process. http://sfproducttalks.com read the event through tweets and pics bit.ly/176hnV1 slidevu bit.ly/13GX24D Startup Product, a movement for product excellence through cross-discipline collaboration and holistic product perspective. Startup Product welcomes everyone passionate about product excellence, regardless of title, industry, or stage of growth, to come together to share, learn and talk about what it really takes to produce products that people love and how to build sustainable businesses and revenue streams based on product excellence. Everyone is encouraged to contribute their point of view, workshop their product dilemma, share their lessons learned in the process of shepherding products from idea to inception to build to launch and beyond. We need a place where all perspectives and orientations of what the product requires are welcome. Everyone who sheds light on specific areas that are essential to product excellence are welcome to present and contribute to the conversation. There is a lifecycle that every product, startup, idea and project passes through to be realized. Focusing on where the product is in its lifecycle enables a conversation that brings us all together on what will serve the product most to arrive at product/market fit, sustain growth and generate revenue streams. We welcome people from all disciplines and stages of product evolution: Designers UX professionals Founders, funders, CEOs Software developers Product Marketers, Agile Marketers, Growth Hackers Product managers Community managers Customer Support & Service Content strategists Business Analysts Project managers And anyone who loves to talk and think about products! Come share what you've learned and learn from others about the art AND discipline of all the facets involved in the process of breathing life into a product, managing actionable goals and producing scalable businesses... newsletter: http://bit.ly/WtN2oY twitter: @StartupProduct Blog: http://startupproduct.wordpress.com Participate in regular Global Product Management Talk broadcasts with thought leaders discussing all aspects of product excellence http://www.blogtalkradio.com/prodmgmttalk - Check out local product management related job postings and discussions at our linkedin group: http://linkd.in/ugZrJR - Read crowdsourced content from product related events: http://storify.com/prodmgmttalk --->Bring Startup Product Talks and Summit to your community! http://www.meetup.com/StartupProduct/ Join us at http://sfproducttalks.com

1. What is Agile Research?
Market and behavioral research that
works within Agile development.
Prep
Requirements
Design
Development
Tes4ng
Release

2. How can this be done?
Prep
Requirements
Design
Development
Tes4ng
Release
Interviews,
Surveys,
User
Tests
Compe4tor
Reconnaissance
Codeless
Prototyping
Reac4on
Group
Experience
Tes4ng

3. Interviews, Surveys, User Tests
Utilize current users to gather
feedback on the good and bad.
GROW
FEEDBACK
PANEL
Prep
Requirements
Design
Development
Tes4ng
Release
COLLECT
FEEDBACK

4. Competitor Reconnaissance
Prep
Requirements
Design
Development
Tes4ng
Release
Once you have a feature or fix idea,
see how your competitors do it.
USER
TESTING
TRACK
COMPETITORS

5. Codeless Prototypes
Prep
Requirements
Design
Development
Tes4ng
Release
With requirements gathered, take a
designer’s work and test it each day.
WIREFRAMING
HIGH
FIDEILITY
INTERACTION
DESIGN

6. Reaction Group
Prep
Requirements
Design
Development
Tes4ng
Release
Using a group of trusted customers
or peers, collect feedback on QA.
COMMENT
COLLECTION
USER
TESTING

7. Experience Testing
Prep
Requirements
Design
Development
Tes4ng
Release
Using target demographics or
actual customers do final testing.
USER
TESTING

8. Cycle is complete!
Prep
Requirements
Design
Development
Tes4ng
Release
Interviews,
Surveys,
User
Tests
Compe4tor
Reconnaissance
Codeless
Prototyping
Reac4on
Group
Experience
Tes4ng