Latvijas mediju reklāmas tirgus apjomi, sākot no 2005.gada līdz 2010.gadam. Apkopoti LRA un TNS Latvija, publiskotie tirgus dati un mediju aģentūras Starcom prognozes.

1. YEAR 2010 1HY media
adVrTising MarkeT
oVierVieW
© Starcom

2. Latvia media advertising market declining
by 18% comparing 1HY 2010 vs. 1HY 2009
1
© Starcom

3. Media billings declining by 18%
+3%
150 +24% Difference in Net spending, EUR
138,2
133,7 1HY 2010 vs. 1HY 2009
125 Media
-46%
+25% 108,2
Net EUR, millions
TV 0%
100 Radio - 30%
86,7
Newspaper - 36%
74,9
75 Magazine - 35%
-18%
OOH - 38%
50
40,7 Internet - 5%
33,6
Cinema - 7%
25
Total Market - 18%
0
2005 2006 2007 2008 2009 1HY 2009 1HY 2010
• -18% drop in advertising net spending on 1HY 2010 vs. 1HY 2009 (-52% vs. 1HY 2008)
• Decline in advertising net spending only for non-TV media: -38% in outdoor, -36% - print and -30% in
radio. Smalest drop of advertising investments in internet (-5%) and cinema (-7%)
• Only TV managed to secure level of Net spending at level of previous year (0% vs. 1HY 2009)
2
Data source: TNS Latvija, LRA
© Starcom

4. TV gains market share by 9pp, reaching 49%
1 HY 2009 1HY 2010
Cinema Cinema
Internet 1% Newspapers Internet 1% Newspapers
10% 14% 12% 11%
Magazines
Outdoor
Outdoor 9%
11%
Magazines 8%
12%
Radio
Radio 10%
12%
TV TV
40% 49%
• Changes in split of advertising spending by media during 1HY 2010 vs. 1HY 2009
• Almost half of advertising net spending formed by TV (increase by 9pp vs. 1HY 2009) – ensured by
drop of investment in non-TV media (especially print and outdoor) while TV spending remain at level
of 1HY 2009
• Drop of investment share in print media in total by -6pp vs. 1HY 2009
3
Data source: TNS Latvija, LRA
© Starcom

5. Starcom predicts Y2010 Latvia media
advertising market decline by 12%
+3%
150
+24%
138,2
133,7
125
-46%
+25% 108,2
Net EUR, millions
100 -12%
86,7
74,9
75 66,5
50
25
0
2005 2006 2007 2008 2009 2010
• Overall estimation include 4m Euro injection from Political election campaigns, that will start in the late
August and finish in the very beginning of October
4
Data source: TNS Latvija, LRA
© Starcom

6. Central & Eastern Europe markets recovering
faster: planned 7% increase in year 2010
Year on year % change for media billings
50%
Central & Estern europe Latvia
40%
30%
20%
12,8%
9,0%
10% 7,0%
3,00%
0%
Y08 vs. Y07 Y09 vs. Y08 Y09 vs. Y10 Y10 vs. Y11
-10% -5,00%
-12,00%
-20%
-30% -24,6%
-40%
-50% -46,00%
Data source: TNS Latvija, LRA
Data source: Zenith Optimedia market predictions
5
© Starcom

7. © Starcom