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George Greenleaf with EMC - IT Transformation -- Stalwart Executive Briefing 2012
- 1. IT TRANSFORMATION Driving Business Agility George Greenleaf Cloud Business Director Mid-Atlantic / Southern Division EMC Corporation © Copyright 2012 EMC Corporation. All rights reserved. 1
- 2. © Copyright 2012 EMC Corporation. All rights reserved. 2
- 3. © Copyright 2012 EMC Corporation. All rights reserved. 3
- 4. What We See Business Demands Drive IT Change Business Is Business Has Technology Changing New IT Convergence Is Faster Than IT Alternatives Accelerating © Copyright 2012 EMC Corporation. All rights reserved. 4
- 5. How IT Can Impact Business Revenue Growth Through Agility Recognize Shifts in Customer Trends/Demands Launch New Products and Services Faster Improve Customer Experience Cost Reduction Through Efficiency Streamline Business Processes Manage Execution of Business Projects and Initiatives Scale Resources to Meet New Demands Improved Reputation Through Managed Risk Respond to Risks and Crises Adapt to Changes in Standards or Regulations SOURCE: McKinsey Business Agility Framework © Copyright 2012 EMC Corporation. All rights reserved. 5
- 6. EMC Perspective: IT Must Transform Business Units Perceive IT “Business As Usual” as Inhibiting Innovation New Business Initiatives Often Drive Application Modernization With IT Sourcing Choices, You May Already Be Experiencing “Cloud Sprawl” Service Catalog and Reference Architecture Are Your Control Points © Copyright 2012 EMC Corporation. All rights reserved. 6
- 7. IT Transformation Defined Enterprise Program Involving: and the Systems Policies Process Organization Business Goal of IT Transformation Is to Drive Efficiency, Agility and Growth © Copyright 2012 EMC Corporation. All rights reserved. 7
- 8. Transformed IT New End User Computing ORCHESTRATION SECURITY New Application Platform Automated Hybrid Cloud Infrastructure Private Public © Copyright 2012 EMC Corporation. All rights reserved. 8
- 9. The Transformation Journey Rationalization, Modernization, Choice, Standardization Automation Orchestration Platinum Gold IT Production Business Production IT-as-a-Service Infrastructure Focus Applications Focus Business Focus © Copyright 2012 EMC Corporation. All rights reserved. 9
- 10. Consolidate, Virtualize, Standardize Old World – Physical New World – Virtual Dedicated, Vertical Stacks Dynamic Pools Of Compute & Storage © Copyright 2012 EMC Corporation. All rights reserved. 10
- 11. Application Transformation Begins with Rationalization Retire, consolidate and archive legacy Retire applications to a read- accessible XML store Transition high-value applications to Migrate supported, modern Application platforms Rationalization Re-platform to x86 Roadmap architectures using Re-Platform Virtualization technologies Extend and integrate Extend / legacy architectures Modernize using Cloud technologies and modern UI © Copyright 2012 EMC Corporation. All rights reserved. 11
- 12. The Transformation Journey Rationalization, Modernization, Choice, Standardization Automation Orchestration Platinum Gold IT Production Business Production IT-as-a-Service Infrastructure Focus Applications Focus Business Focus © Copyright 2012 EMC Corporation. All rights reserved. 12
- 13. Fundamental Elements of Service Design Service Catalogs Self Role-based Access Service IT Business Consumer Application Front Office Portal Owner Monitoring and Chargeback Tools & Process Reporting Automation Application Owner Service Run Levels Books Internal Services LOB CTO Reference LOB CTO Architectures Governance © Copyright 2012 EMC Corporation. All rights reserved. 13
- 14. Getting Service Design Right Example High-Level Service Workflow Start 3 4 1 Service request process begun; portal login After user specifies service request, CMDB confirms resource availability service blueprint execution begins 12 Service Portal updated with Service Service CMDB Broker Request Service Status Catalog 5 2 Portal identifies user by group; authorizes Service broker begins blueprint execution and offers available services No No Yes Commence End Custom Example Service request: manager Std. Provisioning Operation Allowed? Offering? 6 Engine provisioning new sales person Workflow Change request created and approved 7 Service App OS Virtual machine created Hypervisor Compute Compilation Domain 8 Network L3 IP address configured L2 Domain 9 Storage 11 BCDR Tier/Capacity Storage provisioned Domain Billing system, other post- Billing Services processing takes place Coordination with corporate process tools 10 Security L4/SLB can also be orchestrated: Laptop, telephony ordered Domain CMDB from facilities ITSM Governance Change management Compliance Monitoring Domain Incident management Configuration management © Copyright 2012 EMC Corporation. All rights reserved. 14
- 15. Transformation and IT Organization EMC IT’s Transition from Silos to Services 2008 Vertical Silos 2011 Unified Private Cloud Infrastructure And IT-As-A-Service © Copyright 2012 EMC Corporation. All rights reserved. 15
- 16. New Organizational Roles for IT Client Communicates and stimulates utilization of IT Services. Engagement Assists clients with value based consumption Manages the creation, introduction and lifecycle of service Services offerings to address current and future needs Applications Develops multi-tenant enterprise applications that allow for configurability without customization Platforms Architects and delivers technology platforms consumed by services; Governs tech standards Technologies Technologies to enable, automate, monitor, secure, provide access to, and track health of services Support Global Command Center and IT Service Operations Service Desk © Copyright 2012 EMC Corporation. All rights reserved. 16
- 17. IT As A Service Framework CUSTOMERS Voice Of The Customer Service Request / Delivery Invoicing GO-TO- Service Strategy Service Catalog Pricing, Show/Chargeback MARKET SERVICE PORTFOLIO MGMT SERVICE DELIVERY, SUPPORT FINANCIAL TRANSPARENCY Portfolio / Demand Mgmt Automated Orchestration And Processes Provisioning Service Roadmap Standardized Processes Metering Standardized Service Management Service Design / Launch Service Costing Policies Tools TRUST IN THE CLOUD SKILLS / ROLES / COMPETENCIES CLOUD INFRASTRUCTURE © Copyright 2012 EMC Corporation. All rights reserved. 17
- 18. Modernize Today’s Applications; Build for Tomorrow’s Auto- Auto- Increased Provisioning Scaling Visibility Frameworks Data Social and Tools Rich Web Integration Batch Access Media Dev Tools Integrated Data / Application Fabric Data Web Web Management Distribution Messaging Services Applications Common Platform Insight & GemFire + tcServer Services Hyperic SQLFire RabbitMQ ERS Apache (Tomcat) Intelligence Sharing VMware Cloud Infrastructure & Management © Copyright 2012 EMC Corporation. All rights reserved. 18
- 19. The Transformation Journey Rationalization, Modernization, Choice, Standardization Automation Orchestration Platinum Gold IT Production Business Production IT-as-a-Service Infrastructure Focus Applications Focus Business Focus © Copyright 2012 EMC Corporation. All rights reserved. 19
- 20. Cloud Service Orchestration Portal and Service Catalog Cisco Self-Service Portal for Intelligent Automation, IT Orchestrator, VMware Service Manager Global Orchestrator VMware vCenter Orchestrator, IT Orchestrator, CA, Tivoli Provisioning Capacity Event Cloud Infrastructure Performance Problem Change Management Management Management Management Management Management Disaster Recovery Virtual Infrastructure SaaS Application and Service Management Orchestration Security Backup VMware vCloud Director and PaaS VMware Hyperic and vCenter vCenter Operations Operations OS SaaS Data Loss VM Prevention IaaS Physical Infrastructure Physical Configuration Converged Management Management EMC Unified Infrastructure Infrastructure EMC Unified Infrastructure Manager (UIM) Manager (UIM) Operations CMDB, CMS © Copyright 2012 EMC Corporation. All rights reserved. 20
- 21. Hybrid Clouds Present Unique Challenges Management Managing Across Pools Federation Mobility Of Apps & Data Trust Visibility & Control © Copyright 2012 EMC Corporation. All rights reserved. 21
- 22. Seamless Service Delivery Across Providers Service Catalogs Self Role-based Access Service IT Business Consumer Application Front Office Portal Owner Monitoring and Chargeback Tools & Process Reporting Automation Application Owner Service Run VMware Enabled Levels Books Public Cloud Internal Services External Services LOB CTO LOB CTO Governance © Copyright 2012 EMC Corporation. All rights reserved. 22
- 23. Example: Global Credit Card Firm • New business initiative needed highly scalable, elastic application • Need to scale to serve millions of users with automated operations • Vblock-based cloud architecture deployed in 10 weeks • Fully automated Platform as a Service (PaaS) launched • vFabric-based application foundry developed to support new cutting edge initiative © Copyright 2012 EMC Corporation. All rights reserved. 23
- 25. Supporting Slides © Copyright 2012 EMC Corporation. All rights reserved. 25
- 26. Speed to Service in Action Example: Delivery of Compute-as-a-Service 1 5 Application 4 UIM/P service Customer accesses requested app through vCD 2 offering selected link IT request viewed Request Infrastructure ready? approved 6 vSM ITO Yes No 14 3 request sent vApp Provisioning vSM customer Infrastructure request sent application ready vSM ITO Infrastructure 10 ready 11 13 9 7 vSM vCD vCD vSM deploy Host created vSM change deployment application Coordination with corporate request created and complete process tools can also be approved 12 8 orchestrated: vCD vCenter CMDB deploy VM(s) Change management UIM/P Incident management infrastructure Configuration management service provisioned © Copyright 2012 EMC Corporation. All rights reserved. 26
- 27. © Copyright 2012 EMC Corporation. All rights reserved. 27
Hinweis der Redaktion
- Business is changing faster than IT can supportNew mobile platforms, and “bring your own device” models call for new application technologies, budgetsMergers & acquisitions are still driving consolidation at multiple levelsBusiness has new IT alternativesRise of Service Providers (SPs)Stark architectural choices: (IaaS, PaaS, SaaS)Technology is convergingIncreasing dominance of x86 architecturesGame-changing nature of virtualization
- It’s now a serious question: “Where will your business source IT?”Workload Business Requirements Drive the IT Consumption Model
- Orgs are well on their way to cloud – 3 phases Start = eliminating old physical approach – file and print apps Next = better IT for business apps Last is > business, IT agilityBELOW ARE NOTES ONLY, NOT FOR MONITOR:Most are progressing along the journey to Private Cloud in 3 phases – and again, many IT organizations are well on their way.The journey starts with eliminating the old physical approach in IT - of one server, one application here in phase 1.In the first phase the focus is on IT applications – those things that are out of sight, out of mind to the business – file and print, test and development, web environments, etc. The focus here is on things like storage consolidation, backup, and accelerating VMware adoption. It’s an infrastructure focus, and the payoff is lower IT costs. In this first phase, you can expect to see significant OpEx and CapEx savings. That’s achieved by creating a simple and efficient storage infrastructure that’s well protected.In phase 2, the focus shifts to better IT for business applications. Here the payoff is improved quality of service and more efficient delivery of the mission critical applications that power the business. Things like Exchange, SharePoint, Oracle applications, SAP, or desktop projects like Windows 7 or virtual desktop with VMware View. Improved quality of service doesn’t simply mean increasing service levels – it’s about the ability to deliver what’s needed and to be able to easily and quickly match to a change in what’s needed for things like scalability, continuity, and security.In phase 3, it’s about improved business and IT agility. Providing IT-as-a-Service to your end users and business units much the same way as a service provider would provide services to their customers. At this phase you are running IT like a business – costs and services are well understood – business units and users can now make an educated business decision to choose what they need. EMC has the offerings, the knowledge, and the partnerships to advance you through every phase of the journey.
- Orgs are well on their way to cloud – 3 phases Start = eliminating old physical approach – file and print apps Next = better IT for business apps Last is > business, IT agilityBELOW ARE NOTES ONLY, NOT FOR MONITOR:Most are progressing along the journey to Private Cloud in 3 phases – and again, many IT organizations are well on their way.The journey starts with eliminating the old physical approach in IT - of one server, one application here in phase 1.In the first phase the focus is on IT applications – those things that are out of sight, out of mind to the business – file and print, test and development, web environments, etc. The focus here is on things like storage consolidation, backup, and accelerating VMware adoption. It’s an infrastructure focus, and the payoff is lower IT costs. In this first phase, you can expect to see significant OpEx and CapEx savings. That’s achieved by creating a simple and efficient storage infrastructure that’s well protected.In phase 2, the focus shifts to better IT for business applications. Here the payoff is improved quality of service and more efficient delivery of the mission critical applications that power the business. Things like Exchange, SharePoint, Oracle applications, SAP, or desktop projects like Windows 7 or virtual desktop with VMware View. Improved quality of service doesn’t simply mean increasing service levels – it’s about the ability to deliver what’s needed and to be able to easily and quickly match to a change in what’s needed for things like scalability, continuity, and security.In phase 3, it’s about improved business and IT agility. Providing IT-as-a-Service to your end users and business units much the same way as a service provider would provide services to their customers. At this phase you are running IT like a business – costs and services are well understood – business units and users can now make an educated business decision to choose what they need. EMC has the offerings, the knowledge, and the partnerships to advance you through every phase of the journey.
- Slide contains animation, activated by key clicks: view in Slide Show mode.
- Operational Models Impact the Organization: EMC IT’s TransitionEMC’s own IT department has made some significant organizational changes itself since 2008.Originally, the IT department was organized similarly to the rest of the industry: with vertical “silos” of technical specialties such as Architecture, storage, network, security, and Data Center ops. Each “silo” had its own infrastructure division, apps division, etc. Following multiple re-organizations and re-inventions, the EMC IT department is now focused on “services” not silos. With the exception of engineering and design, the organization is horizontally organized, with a services – and customer – focus. Most importantly, there is a new horizontal IT Service Management organization that looks holistically across all of IT, and aligns services with the lines-of-business within EMC.Future organizational models will likely also include service product management and business liaison functions, to further partner with the business.
- Orgs are well on their way to cloud – 3 phases Start = eliminating old physical approach – file and print apps Next = better IT for business apps Last is > business, IT agilityBELOW ARE NOTES ONLY, NOT FOR MONITOR:Most are progressing along the journey to Private Cloud in 3 phases – and again, many IT organizations are well on their way.The journey starts with eliminating the old physical approach in IT - of one server, one application here in phase 1.In the first phase the focus is on IT applications – those things that are out of sight, out of mind to the business – file and print, test and development, web environments, etc. The focus here is on things like storage consolidation, backup, and accelerating VMware adoption. It’s an infrastructure focus, and the payoff is lower IT costs. In this first phase, you can expect to see significant OpEx and CapEx savings. That’s achieved by creating a simple and efficient storage infrastructure that’s well protected.In phase 2, the focus shifts to better IT for business applications. Here the payoff is improved quality of service and more efficient delivery of the mission critical applications that power the business. Things like Exchange, SharePoint, Oracle applications, SAP, or desktop projects like Windows 7 or virtual desktop with VMware View. Improved quality of service doesn’t simply mean increasing service levels – it’s about the ability to deliver what’s needed and to be able to easily and quickly match to a change in what’s needed for things like scalability, continuity, and security.In phase 3, it’s about improved business and IT agility. Providing IT-as-a-Service to your end users and business units much the same way as a service provider would provide services to their customers. At this phase you are running IT like a business – costs and services are well understood – business units and users can now make an educated business decision to choose what they need. EMC has the offerings, the knowledge, and the partnerships to advance you through every phase of the journey.
- BELOW ARE NOTES ONLY, NOT FOR MONITOR:We see that there are three key technologies that enable the hybrid environment:Management FederationTrust UIM 2.1 specifically addresses hybrid cloud management.
- Here is an example of an EMC Consulting client that has seen the business value of Vblock infrastructure platforms as a result of Vblock Enablement Services.This firm, a global credit card company, needed a highly-scalable, elastic application to support a new business initiative that needed to scale to serve millions of users with automated operations.EMC Consulting with its partners delivered a Vblock-based cloud architecture in a 10 week period, including a fully-automated Platform as a Service (PaaS) service portal and associated management and orchestration software environment.In concert with Vblock Enablement Services, EMC Consulting is also delivering a vFabric-based application foundry to support this new cutting edge initiative and migrate application workloads onto the Vblock platform.The resulting environment has dramatically increased the time to deploy and provision new infrastructure, from 58 days to less than a day.
- Customer logs into the Service Manager app store portal and requests an applicationRequest is approved within Service Manager administration portal*Request sent to IT to deploy infrastructure3. Customer logs into the IT Orchestrator portal and enters IT service request. The approved UIM/P service offerings are displayed in the portal based on customer permissions and role. 4. Once selected, the Provisioning Request is created 5. vSM Change Request is created and approved4. Request is sent from Service Manager to vCloud Director to deploy application