Recap of Sports Geek Trip where Sean Callanan met with sports teams and tech companies to look at sports digital marketing best practices. Tech visits to Twitter, Pinterest, Tint, List.ly, Chirpify and Ticketnet Sports. Sports visits to Golden State Warriors, Oakland A's, Portland Trailblazers and LA Galaxy.

1. #SportsGeekTrip
April 2013
@SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com

2. @SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com
#SportsGeekTrip
• #SportsGeekTripV4
• San Francisco - 3 days
• Portland - 2 days
• San Diego - 4 days
• Los Angeles - 1 day

3. @SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com
Twitter
• Developing relationship with Australian TV market
• New Twitter cards integration announced
• App installs advertising in-stream
• Promoted tweets used by sports teams for tickets & promotions
• Twitter #music app released
• @JonnoSimpson now working with @TwitterAU
Michael Brown
@mikeisbrown
Director, International Market Development

4. @SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com
Tint
• Developing product all the time
• Pre-publish moderation queue
• Live social media boards
• Scoreboard integration on the way
Tim Sae
Koo
Co-Founder, Tint

5. @SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com
Pinterest
• Small team focussed on fashion & TV
• Still unsure on where sports fits
• Keen to dispel the notion of “female social network”
• Analytics platform developing
• Verified accounts for brands - business.pinterest.com

6. @SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com
• Digital team of 5 - multi-skilled
• Planning for playoffs & sponsorship
• Strong ticketing focus dropped in
favor of engagement
• Wi-fi allows in stadium promotions
• Encourage Facebook check-ins
Kevin Cote
Director, Digital Marketing
Kevan Akers
Director, Information Technology

7. @SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com
List.ly
• Ability to create/curate lists of content
• Crowd sourcing and fan vote ability
• Ability for fan generated content
• Embedded in any CMS like Storify
• Premium features - moderation and locked lists
Shyam Subramanyan
Entrepreneur. Product Guy. Founder

8. @SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com
• Differences between MLB and NBA
• Small staff footprint
• Problems with older stadium - Wi-fi
• Younger playing group embracing social
Josh
Feinberg
Group Sales Manager
Travis LoDolce
Senior Manager of Digital Marketing

9. @SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com
Chirpify
• Ability to sell in social stream
• Success with Facebook,Twitter & Instagram
• Promotions platform as well
• Works on % of sales
• Game-time and impulse buy opportunities
• Only in $US but uses PayPal for payments
Rory Felton
Business Development
Dylan Boyd
VP of Strategic Growth

10. @SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com
• Social promotional tool for ticket sales
• Rewards fans who drive ticket sales leads
• Campaign driven using Facebook & Twitter
• Used by Trailblazers, Clippers, Blue Jackets
David Sjolin
Managing Director
Desalogic Sports & Entertainment

11. @SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com
• Trailblazers.TV
• Pre-game show on web only
• Blogger’s row
• Fan delivered game ball
• Rip City Guardians
Dan Harbison
Sr. Director of Digital Marketing and Media
Dustin Hawes
Social Media Coordinator

12. @SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com
#SMMW13

13. @SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com

14. @SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com
@PatFlynn
Podcasting

15. @SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com @BrianCarter

16. @SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com
• Coming off Beckham era
• Working on a Fan Hub driven by Chevy
• Small digital team in big market
• Discussed Sports Trendsmap
• Tour of Home Depot Center
Lisa Bregman
Manager, Digital & Social Media

17. @SportsGeek@SportsGeekSportsGeekHQ.comSportsGeekHQ.com
A
Contact
Sean Callanan
Media
Clients
Speaking
Email Sean@SportsGeekHQ.com
Phone +61407047200
Website http://sportsgeek.com.au
LinkedIn linkedin/inseancallanan
Twitter @seancallanan & @SportsGeek
Facebook facebook.com/sportsgeek
Pinterest pinterest.com/seancallanan
Instagram @SportsGeekHQ
Tumblr tumblr.sportsgeek.com.au
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