1. GROUPON PRESENTED BY: 1.Mohd Arif 2.PinkyGhildyal 3 .AashishDhar 4.BushraZaheer khan

2. INTRODUCTION

4. INTRODUCTION

5. GROUPON OFFICIAL WEBSITE

9. GROUPON BUSINESS MODEL

10. GROUPON-BUSINESS MODEL Offers Groupon (group coupon) in each market it serves Works as an assurance contract Reduces risk for retailers Company earns approximately 50% of what customer pays for a coupon

11. GROUPON-BUSINESS MODEL Merchant does not pay any upfront cost to communicate Consumers interested in buying products are entertained through e-mail Entry into new markets Use Social networking site to promote ideas

12. GROUPON-BUSINESS MODEL Promotional text for deals contributes to the popularity of the website Customers received coupons, some of which included coupons from FTD and Gap

13. GROUPON-BUSINESS MODEL PROS Buzz factor price discrimination Negative working capital Delivered benefits to the consumer segment Power as an online marketing/advertising tool was immense

14. GROUPON-BUSINESS MODEL CONS Groupon redeemers were price sensitive Model did not lay stress on repeat visits Profitable deals fetched less repeat value Model did not encourage awareness and trial elements Merchants did not show interest in doing business again

15. VALUE CREATION

16. Value creation Power as an online marketing/advertising tool was immense Delivered benefits to the consumer segment Negative working capital price discrimination Buzz factor

17. TARGET GROUP

20. ALTERNATIVE APPROACHES

21. ALTERNATIVE APPROACHES IN PRODUCT/MARKET DEVELOPMENT Leveraged centralized call centers Population centers and internet usage patterns Pairing zip codes Sales force still needed in new markets especially small stores

22. Groupon introduced a new concept known as Groupon Store Concept of group buying was done away. There was no minimum discount threshold Difference in merchant payment

23. Groupon Merchant Services platform E-commerce solution for merchants GrouponWorks.com offered an array of services

24. In March 2011 Groupon announced plans for Groupon Now Groupon-Now an innovative mobile application Focus more on providing immediate offers based on user, location and preferences

25. GROUPON COMPETITORS

26. GROUPON-COMPETITORS

28. More about social discovery

29. Did not require tipping points for the deal to become active

31. Believed in the notion of attainable luxury

33. Deals were live for a full week rather than 24 hours

35. Introduces one new deal every day in each of the local markets it serves.

37. Features discounts, coupons, gift certificates, and gift cards

39. CRITICISM

40. QUESTIONS???