Innovation World presentation. Coca-Cola Enterprises is always looking for ways to innovate. Learn how Coca-Cola Enterprises used Software AG's products to achieve visibility in a critical area of the business that was previously impossible to track. Hear how webMethods played a key role in this successful project and how using simple methodologies allowed a big win for the business. Speakers:: John Wilson Associate Director, IT Development, Coca-Cola Enterprises Jared Austin Associate Director, IT Development, Coca-Cola Enterprises

1. Using Data Transparency to
Improve Your Bottom Line
John C. Wilson, Associate Director I.T Development
Jared Austin, Associate Director I.T Development
Oct 2013
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3. Coca-Cola Enterprises
OUR HISTORY
THE COKE SYSTEM & CCE I.T.
ENABLING OPPORTUNITIES
TECHNICAL OVERVIEW
LEARNINGS
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4. CCE: Our Proud History
1970s
1886
1916
to early
1980s
Atlanta pharmacist Dr.
John Pemberton
creates Coca-Cola
syrup for sale in
fountain drinks
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The Coca-Cola
contour bottle
enters the market
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Hundreds of independent
Coca-Cola franchise bottlers
operate in the U.S.
Consolidation gets under way
in the early 1980s to make the
system more effective

5. Coca-Cola Enterprises is Born…
CCE buys the
Coca-Cola bottling
operations in Belgium
and France.
1986
1996
The Coca-Cola Company merges some of
its bottling operations with the John T.
Lupton franchises and BCI Holding Corp’s
bottling holdings – forming Coca-Cola
Enterprises Inc., a publicly traded company
on the New York Stock Exchange.
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2006
CCE celebrates its
20th birthday and
John Brock joins the
company as
President and CEO.
2010
CCE sells its
operations in North
America to The
Coca-Cola Company
and acquires the
Coca-Cola bottling
businesses in
Norway and Sweden.

6. Who We Are & What We Do
Coca-Cola Enterprises is the leading Western European
marketer, distributor and producer of non-alcoholic beverages. It is one
of the world’s largest independent Coca-Cola bottlers.
►
►
►
►
40+ Brands
$8.1 billion revenue
12 Billion bottles
and cans per year
170 million
consumers
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7. Who We Are & What We Do
17 manufacturing facilities
13,000 employees
Norway
Great Britain
Country
HQ
Manufacturing
Sites
Rotterdam
Antwerp
Chaudfontaine
Ghent
Clamart
Dunkirk
Grigny
Toulouse
Marseille
Colwall
East Kilbride
Edmonton
Milton Keynes
Morpeth
Sidcup
Wakefield
Dongen
Oslo
Oslo
Stockholm
Sweden
Stockholm
Brussels
The Netherlands
Paris
France
Belgium
Uxbridge
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8. Who We Are & What We Do
PRODUCE
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SELL, SERVICE &
MERCHANDISE
DIRECT & INDIRECT
DELIVERY

9. Some of Our Key Brands
SPARKLING SOFT DRINKS
SPORTS AND ENERGY
DRINKS
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STILL DRINKS
WATERS
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10. The Coke System
THE FRANCHISEE
THE FRANCHISOR
Brand and Concentrate Owner
►
Consumer Market Strategy
Production and Distribution in specific
territory
►
Category Development
Sales and Customer Marketing
Product Innovation
►
►
►
►
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11. Our Vision & Operating Framework
VISION:
IT is the valued provider of differentiating services, solutions, and
technology enabling Coca-Cola Enterprises to Win everyday.
PARTNER
STEWARD
ENABLE
Provide excellent
IT services
and solutions
at the right
investment
Enable the
Business
through IT
services &
products
INNOVATE
Lead IT
innovation and
emerging
technologies
Maintain a
robust,
reliable, and
secure
technology
infrastructure
Enable world
class capabilities
in the business
through robust
transactional
systems
Foster a competitive advantage to our Business through
market differentiating capabilities, high quality
infrastructure, and leveraging innovative technologies
Executional excellence every day
VALUES
Accountable
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Customer focused
Team driven
Provide
innovative
thought
leadership

12. Our Vision & Operating Framework
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12

13. IT Architecture
Mobility  Social & Assets 
Digital Payments  Shopper Insights
INFORMATION TRANSPARENCY
Business-to-Business  Social 
Integration
ENABLING WORLD CLASS CAPABILITES
Sales Execution Excellence  Revenue Growth Management
EXECUTION EXCELLENCE EVERYDAY
Genesys
Enabling the CCE Way
Foundational -------------------------------Differentiating
DIGITAL CAPABILITIES
Supply
Chain
Customer Sales
& Service
RGM
HR
Finance
Collaboration
Master Data  As-Is / To-Be Process  Business Process Standardization and Harmonization
FOUNDATION
Stable Infrastructure  Support Services  SOX Controls and Secure Environment
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14. IT Architecture
IT Architecture
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15. Global CCE IT Organization
IT Leadership & Governance
IT Deployment
Headquartered in
Atlanta and locally
based across our
European territories
Locally based across our
European territories:
Norway, Sweden, Great
Britain, The Netherlands,
France, and Belgium
IT Development
Headquartered in Atlanta with
specialized development in Kentucky
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IT Operations
‣
‣
‣
Data Center in New York USA
Help Desk in South Africa
Support in Mumbai, Bangalore, Noida,
Hyderabad, and Chennai India

16. Coca-Cola Enterprises
OUR HISTORY
THE COKE SYSTEM & CCE I.T.
ENABLING OPPORTUNITIES
TECHNICAL OVERVIEW
LEARNINGS
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17. Integration: Never Ending Upwards Growth
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18. Integration is Adopted Faster…
Past
Physical Maps / TV and Radio
Traffic Reporting
Present
Built-in GPS with Integrated Traffic /
Crowd Sourced Traffic Data
… when it’s simple.
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19. Machine to Machine Integration…
Past
On/off Switch +
Spousal Argument Lever
Present (Nest)
Wi-Fi Enabled + Remote Control +
Energy Efficient + Learning Capabilities
….more commonplace
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20. Past Example of Innovation & Integration
10/14/2013
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21. Just Look at Those Features!
ONLY
$3.99!!!!!
10/14/2013
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22. The Past Can be a Good Source
of Inspiration
10/14/2013
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23. On Sale Now!
10/14/2013
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24. So… what can CCE Integrate? And Why?
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25. Remember This Guy?
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26. 10% of Vend/Cooler Equipment Lost
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27. Where Did My Equipment Go???
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28. $10,000,000 per YEAR
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29. Cooler Fleet Install Base
Overall Install Base (across Europe)
500000
450000
TOTAL INSTALL BASE
580,623
400000
350000
300000
250000
200000
150000
100000
50000
0
Vendors
412,563
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Coolers
115,299
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Post Mix
52,761

30. Equipment Losses By Country
Lost Equipment by BU by Equipment Type
Period = 12 months
911
1000
1761
1500
2500
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2347
2000
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Postmix
118
Vendors
Coolers
Postmix
46
216
500
Benelux
871
191
26
0
Vendors
Coolers
France
Postmix
Vendors
Coolers
GB
Lost

31. What Can We Look For If We Integrate?
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32. Reduce Cost & Ensure the
Consumer Enjoyment factor
Internal
Temperature
Ambient
Temperature
- How can we ensure that our consumers always have the
opportunity to consume a cold product?
- How can we prove that our coolers operate within a limited
band of ambient temperature?
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33. Equipment Repair & Maintenance
Costs Are High
Estimated $65 per visit
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34. Aeronix can design, develop, customize, and miniaturize tactical
communications products to meet your specific needs.
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35. Introducing the Smart Cooler!
*Prototype
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36. Introducing the Smart Cooler!
The cooler telemetry device is a low cost solution that is placed
inside of the cooler and will send data about the cooler to CCE
through a cellular network.
Data Collected
 Cooler temperature
 Ambient temperature
 Current load of the compressor
 Compressor runtime
 GPS coordinates
 Machine tilt or movement
 EMS device telemetry
 Door openings
 Power state
 Battery state
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37. Smart Cooler Savings
At $65 per visit,
saving one service call
can pay for the Smart
Cooler device
$210K per year could be saved by just
replacing filters when needed
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38. Proof of Concept – Smart Cooler
 Equipment retrofitted in the US
 20 coolers included in test
 18 Distributed in France and Great Britain
 1 in CCE office
 1 in Aeronix
 6 month time frame deployed in the field
 Data streams sent back to CCE for Analytics
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39. Coca-Cola Enterprises
OUR HISTORY
THE COKE SYSTEM & CCE I.T.
ENABLING OPPORTUNITIES
TECHNICAL OVERVIEW
LEARNINGS
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40. Current CCE Integration Stats
5,000,000 Monthly
Transactions
400+ Integrated
Apps/Partners
75% Annual Revenue from Electronic
Orders
Enable over 500 Service
Technicians
500+ Interfaces
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Integration traffic
increasing around
40% per year

41. Organization
Sr. Developer
Sr. Developer
Developer
webMethods IS
CCE Framework
EDI Standards
IDoc Integration
UNIX/AIX OS
Network/Comm
New Areas of Development Skillsets
SFDC Integration
API Development
SaaS Integration
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Developer

42. webMethods Landscape
•
webMethods leverages 4 distinct server clusters to help balance load of transactions.
The Gateway cluster is responsible
for all document retrieval and
processing. These servers also
direct how documents get
processed from start to finish.
Gateway
Mapping
DB2 9.5
webMethods IS
7.1.3
DB2 9.7
webMethods IS 8.2
The SAP cluster is responsible for
IDoc traffic going to/from SAP
leveraging ALE connections.
SAP
API Cluster
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The Mapping cluster is responsible
for translation of documents into
different formats depending on the
interface.
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API Cluster
The API cluster is
the only 3 node
cluster responsible
for handling all
API/webService calls
both inbound and
outbound.

43. Smart Cooler Prototype Data Flow
-
Dataset
Telemeter Serial #
Geo Location
Tilt
Cooler Temp
Ambient Temp
Compressor Current
Sample Time/Date
Battery State
Power State
Presentation
(Web Interface)
Alerts
Cooler
Telemetry
Data
-
API
Management
Public Network
(Internet)
2G Cellular
Data
X Reference Table
- Telemeter SN#
Master Data COPY
- Outlet data
- Customer data
- Cooler Asset#
- Cooler tech data
- Cooler Photos
Device Management
- Located at Aeronix
- Firmware updates
- Configuration DB
- Mgmt web interface
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Teams
Master Data
- Outlet Data
- Customer Data
- Cooler Asset #
Web view reports
Historical data
Drill down on events
Real time mapping
Customer reports
Asset reports
Task Management
Cooler Services
Asset Protection

44. API Management Network Architecture
Signed certificate decrypts traffic
3G
https
https
https
Inbound Load Balancer
http
https://api.cokecce.com
https://developer.cokecce.com
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Firewall
Enterprise Service Bus
WAF

45. Smart Cooler Prototype Data Flow
-
Dataset
Telemeter Serial #
Geo Location
Tilt
Cooler Temp
Ambient Temp
Compressor Current
Sample Time/Date
Battery State
Power State
Presentation
(Web Interface)
Alerts
Cooler
Telemetry
Data
-
API
Management
Public Network
(Internet)
2G Cellular
Data
X Reference Table
- Telemeter SN#
Master Data COPY
- Outlet data
- Customer data
- Cooler Asset#
- Cooler tech data
- Cooler Photos
Device Management
- Located at Aeronix
- Firmware updates
- Configuration DB
- Mgmt web interface
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©2013 Software AG. All rights reserved. For internal use only
Teams
Master Data
- Outlet Data
- Customer Data
- Cooler Asset #
Web view reports
Historical data
Drill down on events
Real time mapping
Customer reports
Asset reports
Task Management
Cooler Services
Asset Protection

46. Coolers Online
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47. Coolers Statistics
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48. Coolers Statistics
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49. Coca-Cola Enterprises
OUR HISTORY
THE COKE SYSTEM & CCE I.T.
ENABLING OPPORTUNITIES
TECHNICAL OVERVIEW
LEARNINGS
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50. What the Business Wants
Data Collected
 Cooler temperature
 Ambient temperature
 Current load of the compressor
 Compressor runtime
 GPS coordinates
 Machine tilt or movement
 EMS device telemetry
 Door openings
 Power state
 Battery state
Where are my coolers???
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51. Fun Facts!
 An empty cooler is not a broken cooler!
 Cell towers lie!
 Your equipment is not in the middle of Russia!
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52. What’s Next?
 1 – 2 year deployment of 30k coolers
 Thousands of coolers = big data analysis
 CEP?
 Optimize?
 Outsource solution?
 RFP Currently Underway
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53. Thank You
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