Are financial institutions missing opportunities in social media? This is the second presentation from SoMazi's educational package which aims to assist Financial institutions in developing a clear social media strategy.

1. e
Social Media for Financial Institutions:
Educational Package – Part 2
SoMazi is one of the world’s leading strategic social media consultancies, specialising in
amplification and monetisation of social engagement.
www.somazi.com

2. 2 Social Media Fun Facts
Are you taking advantage of this?
2,040: The number of Twitter accounts from financial
institutions. (Source: Visible Banking)
95: The number of Twitter accounts dedicated to social
customer care. (Source: Visible Banking)
45%: The percentage of affluent investors who consider
Facebook a source for investment and financial needs.
(Source: Spectrem Group Research)
42%: The percentage of investors who would go to
LinkedIn first when looking for financial information.
(Source: Spectrem Group Research)
61%: The percentage of financial advisors using social
media. (Source: Visible Banking)
70%: The percentage of customers who think online customer service will lead by 2022. (Source:
Synthetix Survey 2013 )
68%: The percentage of customers who search online to make decisions about goods and services related
to money matters. (Source: Aviva)

3. 3 Current Use of Social Media
When searching online for banks, customers look for social media pages first
(Source: The Financial Brand)
Having a social media channel
isn’t enough, it needs to be
monitored.
However, 46% of financial
institutions have no social media
monitoring software in place,
whilst 36% of financial brands
spend just 1-5 hours a week
managing social media channels.
This represents a missed
opportunity for financial
institutions to gain insights.
Did you know?

4. 4 Sale Conversion Through Social Media
(Source: American Banker)
Customers who use social media
to research a bank’s products are
more likely to actually purchase a
product or open an account than
those who carry out research
using other sources. Therefore, it
is essential to have a prominent
social media presence that can
take advantage of this.
This is where SoMazi can help – We
can provide the strategy and tools
needed to utilise social media
effectively.
Missed Opportunity

5. 5 SoMazi
At a Glance
• In 2012, Forbes included Maz in its Global Top 50 list of Social Media Power Influencers.
• In 2011, The Sunday Times listed Maz amongst its Global Top 50 Social Media People.
• In 2010 Maz was asked to join a select research team at Oxford University’s Business
School to address the subject of ‘Social Media and Innovation’.
• He is a judge at the Shorty Awards alongside the likes of Steve Wozniak (“Woz”), Jimmy
Wales of Wikipedia, and Craig Newmark, founder of Craigslist.
• Maz is an advisory board member for the globally renowned “Social Media Week” and
“Social Media World” events.
SoMazi was founded by social media specialist Maz Nadjm. His background in blue-chip multidisciplinary
cross-channel social media amplification has seen him rise to become one of the world’s leading social media
authorities.
SoMazi operates on a simple principle – any involvement in social media should drive financial gain
Contact Info:
18 Steynings Way
London N12 7LN
England
Maz Nadjm
Mobile: 07960811351
Landline: 02035981294
Email: maz@somazi.com
Website: www.somazi.com
Twitter: @Somaziww

6. 6 SoMazi