The festive season is a time for cheer but it's also a crucial sales time for businesses. In 2014, Australians spent $45 billion in the lead-up to Christmas. Make this Christmas a great one for your business with our 12 Days of Christmas guide.

1. TIPS
M A R K E T I N G I D E A S A N D T I P S

2. ...AND IT’S ALSO A CRUCIAL
SALES TIME FOR BUSINESSES.
THE FESTIVE SEASON IS A TIME FOR CHEER…

3. MAKE THIS
CHRISTMAS A GREAT ONE
FOR YOUR BUSINESS WITH OUR
IN 2014, AUSTRALIANS SPENT $45 BILLION
IN THE LEAD-UP TO CHRISTMAS.

4. 1ON THE FIRST DAY
OF CHRISTMAS…

5. CREATE LIMITED EDITION SEASONAL
OFFERS TO DRIVE SALES.
SERVICE Lock in revenue for the next
year with bonus hours for
six or 12 month contracts.
SERVICE-BASED BUSINESS:
Add value with bonus gifts for
purchases made over Christmas.
PRODUCT-BASED BUSINESS:

6. SALE
SALE
SALE
SALE
SALE
TIP: Don’t forget Boxing Day! Australians
spend over $2 billion on Boxing Day sales alone.

7. 2ON THE SECOND DAY
OF CHRISTMAS…

8. Simply changing the colours of your
brochures, social media images,
email newsletters and website
can generate that christmas feel.
ADAPT CURRENT ASSETS
FOR THE CHRISTMAS PERIOD.

9. ON THE THIRD DAY
OF CHRISTMAS…
3

10. PREPARE A MULTICHANNEL MARKETING PLAN.
Now that you’ve got your offer and marketing assets
in place, it’s time to put together your
MARKETING PLAN FOR THE CHRISTMAS SEASON…

11. ...AND IT’S ALL ABOUT TIMING.

12. GET THE WORD OUT IN OCTOBER TO SECURE
EARLY-BIRD SALES AND BUILD BRAND AWARENESS
Spend the
majority of
your Christmas
marketing
budget in
December to
drive sales at
a crucial time.
Ramp up
marketing
efforts early to
secure contracts
before offices
shut in
December
and January.
PRODUCT
BASED BUSINESSES:
SERVICE
BASED BUSINESSES:

13. 4ON THE FOURTH DAY
OF CHRISTMAS…

14. USE EMAIL MARKETING TO AMPLIFY
YOUR CHRISTMAS OFFERS AND DRIVE
EARLY SALES.
Begin your email marketing now to secure
presales and adapt messaging as it gets closer to
key sales periods.

15. MARKETING PLAN
OFFERS
Make sure
your email marketing is
in line with your
overarching marketing
plan.
PUSH OUT OFFERS
AT THE SAME TIME
on your website for
maximum impact.

16. 5ON THE FIFTH DAY
OF CHRISTMAS…

17. EVERYONE’S INBOX BECOMES AS STUFFED
AS A TURKEY AS THE YEAR DRAWS TO A CLOSE.
EMAIL MARKETING IS ESSENTIAL,
BUT DIRECT MAIL WILL HELP DRIVE HOME
YOUR CHRISTMAS MARKETING EFFORTS.
USE DIRECT MAIL

18. 6ON THE SIXTH DAY
OF CHRISTMAS…

19. TREAT CLIENTS TO A SPECIAL EVENT.
TOUCH BASE WITH LOYAL CLIENTS
AND DRIVE NEW BUSINESS WITH A
SPECIAL EVENT IN THE LEAD-UP TO CHRISTMAS.

20. MOST
CHRISTMAS PARTIES
HAPPEN IN DECEMBER,
SO PLAN AROUND THIS
WITH AN EVENT IN
MID TO LATE NOVEMBER.
NOV DEC

21. 7ON THE SEVENTH DAY
OF CHRISTMAS…

22. CONNECT WITH CLIENTS VIA
THE RIGHT SOCIAL MEDIA PLATFORM
TO BUILD LOYALTY.

23. SOCIAL MEDIA
CALENDAR
4 5 6 7 8 9 10
1 2 3
11 12 13 14 15 16 17
25 26 27 29 30 31 1
18 19 20 21 22 23 24
Create a dedicated social media
calendar for Christmas and schedule
in key dates to your planning when
you won’t be in the office.

24. SOCIAL MEDIA
CALENDAR
4 5 6 7 8 9 10
1 2 3
11 12 13 14 15 16 17
25 26 27 29 30 31 1
18 19 20 21 22 23 24
Create a dedicated social media
calendar for Christmas and schedule
in key dates to your planning when
you won’t be in the office.
25 26 1
CHRISTMAS AND NEW YEAR POSTS ARE A MUST.

25. ND NEW YEAR
MUST.
8ON THE EIGHTH DAY
OF CHRISTMAS…

26. USE SOCIAL MEDIA AS A
TOOL FOR PROMOTING
HOLIDAY SPECIALS
Social media platforms
such as Facebook and
Instagram aren’t just great
tools for connecting with
clients.
Share offers in the lead-up
to Christmas and amplify
your posts for extra reach.

27. 9ON THE NINTH DAY
OF CHRISTMAS…

28. A festive competition can help drive brand awareness for
prospective clients, or retain the loyalty of existing ones.
Use your competition to help reach KPIs during this period.
CREATE A HOLIDAY-THEMED COMPETITION.
PRIZES
NEW
CLIENTS
EXISTING
CLIENTS

29. SHARE
INCREASE BRAND AWARENESS?
Reward clients for sharing.
INCREASE SALES ON A CERTAIN PRODUCT?
Use your competition to drive these sales.
ATTRACT NEW CLIENTS?
Your competition is an incentive for them to buy now.
WANT TO…

30. 10ON THE TENTH DAY
OF CHRISTMAS…

31. Merry
Christmas
Stay top of mind with Christmas cards and gifts.
Embrace the spirit of giving this holiday season and
boost client loyalty with personalised cards or gifts.
A LITTLE GESTURE GOES A LONG WAY.
STAY TOP OF MIND WITH
CHRISTMAS CARDS AND GIFTS.

32. 11ON THE ELEVENTH DAY
OF CHRISTMAS…

33. REFLECT ON THE YEAR AND PLAN FOR THE NEXT.
THE HOLIDAY
SEASON IS ABOUT
CELEBRATING THE
END OF THE YEAR,
AND PREPARING
FOR THE NEXT.
USE THIS TIME TO
CONNECT WITH
YOUR CLIENTS
AND FIND OUT
HOW THE YEAR
WAS FOR THEM.

34. PUT TOGETHER A
QUICK SURVEY AND SEND
IT WITH A PERSONALISED
EMAIL TO CLIENTS…
...THEN SEND THEM A
CHRISTMAS CARD AND GIFT
A FEW WEEKS LATER FOR
MAXIMUM IMPACT.
SURVEY

35. 12ON THE TWELFTH DAY
OF CHRISTMAS…

36. Whether it’s acting on
some of the feedback you
received from clients or
launching a new
website and app,
make sure you have a
plan to communicate
this with your clients
as well as across social
media, email newsletters
and direct mail.
MAKE PLANS FOR THE NEW YEAR

37. CONTACT SNAP FOR ALL YOUR
CHRISTMAS MARKETING NEEDS.
WANT TO
MAKE AN IMPACT
THIS HOLIDAY SEASON?