5. About Pzizz:
“Pzizz combines music to soothe you, voice to inspire you and a binaural beat to
help take you deep into a deeply relaxed and blissful state.
The export feature means you can use pzizz anywhere you like.
You can select the exact length of program and customize it to suit you. pzizz will
then generate a unique soundtrack for you - every single time you press "play" or
"export".
The clever little algorithm can create more than 100 billion combinations of
soundtrack - so you'll never hear the same thing twice!
Listen at your computer, export to MP3 player or burn to CD. It's your choice how
and where you use pzizz to get more out of each day!
14. “Politics and the English
Language” (1946)
• Never use a long word when a short
one will do
• If you can cut a word, do.
• Never use jargon if you can use an
ordinary equivalent.
21. XSPF Player:
“XSPF Web Music Player is a flash-based web
application that uses xspf playlist format to play
mp3 songs. XSPF is the XML Shareable Playlist
Format. The software is written in Actionscript 2.”
22. Answers the Wrong Questions:
I. How?
II. How much?
III. What matters and what doesn’t?
23. XSPF Player:
“XSPF Web Music Player is a shareware music player
you can stick in your blog or website. ”
24.
25. Songbird:
“Songbird is a desktop Web player, a digital jukebox
and Web browser mash-up. Like Winamp, it supports
extensions and skins feathers. Like Firefox, it is built
from Mozilla, cross-platform and open source.”
31. Zimbra:
“Zimbra is the leader in open source, next-generation
collaboration and messaging software.
We provide innovative experiences to end-users and their
administrators because we see existing tools are
fundamentally broken. We also believe in compatibility with
existing infrastructure and applications (both open source
and proprietary). Thus our solutions are cross-platform:
including Linux and Mac OS X on the server-side; Windows,
Linux and Mac on the desktop; and Firefox, Safari and
Internet Explorer browsers..”
34. What’s a Matta?
• Obscures the fundamentals (What? How?
How much?)
• User frustration (At their most vulnerable!)
• Bad whuffie
• Poor separation from competitors
• Bad media and press
• The English Language itself
35. English:
• “The World’s First Universal Language”
--The Economist (Dec. 20, 2001)
• By 2050, half the world’s population.
• International language of record for
science, communications, business and
the Internet.
• Will only grow.
39. How did we get here?
• False Assumptions about users
• Early development cloistering
• Clubby alpha and beta testing
• Lack of Resources
40. Pre Alpha Testing:
• You always know more than the user.
• Ordinary Folk or “Mother-in-law test.”
• Marketers play early.
• Explain the pain, offer the cure.
• What’s your symbol? “It’s like..”
41. Meeting Detoxing:
• Record
• List
• Invite Guests
• Translate
• Eliminates clubbing and cloistering.
• Get out of the “Soft Trust Cage”
48. “Cisco hardware, software, and service oerings are used to
create the Internet solutions that make networks possible—
providing easy access to information anywhere, at any time.”
