Youtility - A talk by Jay Baer about his new book on Smart Insights

1. Digital Marketing Priorities 2013 Brought to you by: Youtility: Why Smart Marketing Is About Help Not Hype Jay Baer: President of Convince & Convert and author of the New York Times best seller, Youtility In Jay Baer’s presentation Youtility: Why Smart Marketing Is About Help Not Hype he delivers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

2. About SmartInsights.com

3. The difference between helping and selling is just 2 letters @jaybaer

4. “Sell something and you make a customer today. Help someone and you create a customer for life.” @jaybaer

5. @jaybaer

6. @jaybaer

7. Youtility is marketing so useful, people would pay for it @jaybaer

8. @jaybaer

9. Youtility is required because marketing is harder than ever

10. @jaybaer Poll: Who are you competing against online: A.Other companies in your area that sell the same things B.Companies in other locations that sell the same things C.Other companies with similar Google search rankings D.Everything

11. our personal and professional relationships have converged @jaybaer

12. our personal and professional relationships have converged @jaybaer

13. our personal and professional relationships have converged @jaybaer

14. our personal and professional relationships have converged @jaybaer

15. You are competing for attention against your customers’ family and friends @jaybaer

16. “If you create Youtility, your clients will keep you close.” @jaybaer

17. @jaybaer Poll: How do you currently educate your future customers? (check all that apply) A.FAQ on website B.Blog C.ebooks, infographics, and other assets D.Videos

18. @jaybaer

19. @jaybaer

20. The power of answering questions 30+ pages = 80% conversion rate Average new customer = 105 pages • Before: $250,000 advertising spend = $4 million revenue • After: $20,000 advertising spend = $4.5 million revenue @jaybaer

21. Now, relationships are created with information not people @jaybaer

22. Self-Serve Information @jaybaer

23. Worry less about selling better and worry more about teaching better @jaybaer

24. Create Your Own Youtility @jaybaer

25. Blueprint #1: Discover client needs search keywords internal search web analytics social chatter client surveys/interviews @jaybaer

26. Blueprint #2: Map needs to Youtility executions blog post (ongoing series) video (ongoing series) e-book printed book event need: make better car seat decision @jaybaer

27. @jaybaer Poll: When you create a new marketing asset, like a blog, ebook, infographic, or mobile application, do you have a specific launch plan and budget for it/ A.Yes B.No C.Not sure D.Haven’t really launched anything like that

28. Blueprint #3: Market your marketing @jaybaer

29. @jaybaer

30. @jaybaer

31. @jaybaer

32. Content is fire, Social media is gasoline @jaybaer

33. “Use social to promote Youtility first, company second.” @jaybaer

34. Helping beats selling @jaybaer

35. Is your marketing so useful, people would pay for it? @jaybaer

36. Jay Baer YoutilityBook.com