Companies need a better way to drive their business. It starts with having the right talent (a.k.a. strategic-doers) in marketing to support sales. Simplicity Consulting is the better way for Fortune 1,000 companies looking to drive their business. Their proprietary network of referral based talent is what sets them apart. The company was established in 2006 by Lisa Hufford and has been featured on the "fastest growing" list with INC Magazine since 2011. Clients include: Microsoft, Amazon, T-Mobile, Farmers Insurance, etc... Case studies, client testimonials, and more about the company's unique approach can be found in the attached deck.

1. The Better Way

2. Our vision:
To be the best company for sales and marketing
professionals in search of choice, impact and
opportunity.

3. Uniquely Positioned To Help Fortune 1,000
Companies Drive Their Business
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Founded in 2006 by Lisa Hufford
Privately held, woman-owned (WBENC)
Proprietary referral based network of seasoned experts
Over 300 active consultants at Microsoft, Amazon (AWS), T-Mobile
Fastest Growing by Inc 500/5000 and Puget Sound Business Journal
(three years in a row), plus “Best Place to Work” finalist 2013

4. Our mission:
To help companies, teams and people achieve
significance and success.

5. “We are at the intersection of two
important trends; corporate
professionals choosing the consulting
lifestyle and companies having to do
more with less.”
-Lisa Hufford, Founder and CEO of Simplicity

6. "The rate of change is not
going to slow down anytime
soon. If anything, competition
in most industries will
probably speed up even more
in the next few decades."
— John P. Kotter
Leading Change

7. What we do…
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Help companies keep up with the rate of speed in business
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Laser focused in sales + marketing
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Talent solutions are custom, integrated and scalable
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Business experts who make the entire process easy
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Simplicity employs and develops the talent; YOU (the client) get the
results

8. Right Talent, Right Now!

9. The Simplicity Way
The Right Talent!
Project Kick Off:
Identify Success
Metrics
Measurement&
Evaluation = ROI
Client
Tracking &
Reporting
Build & Implement
Programs + Solutions
Execute and Drive
Impact

10. “The Simplicity process is incredibly
efficient, with a focus in helping me
reach my business objectives.”
Group Marketing Manager, Microsoft

11. Campaign & Launch:
Digital Asset & Content Management Solution
Multi-national video game console manufacturer
recognized they needed a “best in class” digital asset
management solution.
Simplicity successfully implemented the right
solution to ensure the collection of more than 2,000
assets from internal and external parties, a robust
tracking mechanism and an iron-clad approval
process for all the channels to adhere to.
Client success: the team was able to track and
manage thousands of assets leading up, during and
post-launch, while also producing dozens of custom
media spots featured in the product’s final release.

12. “Simplicity understands my business and
can find me the right talent to help my
team achieve our marketing goals with very
little direction.”
Sr. Marketing Manager, Amazon Web Services

13. Communications:
Implementing High Quality, Cost Effective Customer Evidence
Programs
A leading Cloud Computing company located in the Pacific
Northwest, had a hefty task: to create more than 100 case
studies, customer testimonials, and several white papers, in
less than 7 months.
The company had previously used a traditional marketing
firm however, after careful evaluation, decided to look for a
better way: they turned to Simplicity Consulting.
Client Success: Simplicity’s program is now the standard
practice for the entire department. Simplicity is saving the
client $5,000 every month on agency fees (or $60k
annually), and the quality bar of the content has dramatically
increased.

14. “I am always impressed by the caliber of
talent that Simplicity sends me when I have
a gap to fill in my organization. Their
talent is hands down the best I’ve seen.”
Program Manager, Microsoft

15. Sales & Channel Programs:
Driving Partner Adoption Through Localized
Sales Channel Program.
The Original Equipment Manufacturer (OEM) Division of a global
software company was in search of a proven method for driving
broad, web-based demand generation with and through the OEM
Channel in order to engage customers via partner websites with
syndicated and highly targeted content.
Client success: Simplicity’s sales channel program helped the
division drive 34% more revenue per quarter. By working persistently
with the field teams, and through the localization efforts, Simplicity
enabled “critical adoption” with 1,200 partners. This number is
expected to double in 2014, while the program is fast becoming a
critical hub of marketing execution across the division.

16. Thank you!
Contact us:
sales@simplicityconsultinginc.com
talent@simplicityconsultinginc.com
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