New Experience of Luxury Purchase Research & Analysis

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Simon M.K Leung DipGAI, RegAI, MInstAI

151030 Empathy Research findings

Design

KEY INSIGHTS
• GLOBALIZATION - easy to get information
• ORIGIN of materials & manufacturing changes
• NOT anymore the symbol showing social status
• NEW way to choose luxury goods (subtle – elegant)
• VOICE OF MOUTH is an influential factor

KEY OPPORTUNITY
• LACK of channel to understand company’s philosophy
• DIFFERENT (BIAS) customer service attitude
• LOST INTEREST to certain luxury brands
• PHYSICIAL STORE still crucial to experience being served
• DISLIKE high-sale promotion or approach
• EXCLUSIVENESS is vital to give an unique and customized
experience
• RELATIONSHIP WITH CUSTOMERS is crucial to luxury business
• LOCALIZED SPOKEPERSON relates to customers

-Forum for sustainability expert to share methods
to product earth friendly yet luxury creation
-Fashion show and product launch
-Meet and greet session among the city’s rich and
famous
-Explore business opportunities
Sustainability
Luxury Forum

New Experience of Luxury Purchase Research & Analysis

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New Experience of Luxury Purchase Research & Analysis

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40. KEY INSIGHTS • GLOBALIZATION - easy to get information • ORIGIN of materials & manufacturing changes • NOT anymore the symbol showing social status • NEW way to choose luxury goods (subtle – elegant) • VOICE OF MOUTH is an influential factor

41. KEY OPPORTUNITY • LACK of channel to understand company’s philosophy • DIFFERENT (BIAS) customer service attitude • LOST INTEREST to certain luxury brands • PHYSICIAL STORE still crucial to experience being served • DISLIKE high-sale promotion or approach • EXCLUSIVENESS is vital to give an unique and customized experience • RELATIONSHIP WITH CUSTOMERS is crucial to luxury business • LOCALIZED SPOKEPERSON relates to customers

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48. -Forum for sustainability expert to share methods to product earth friendly yet luxury creation -Fashion show and product launch -Meet and greet session among the city’s rich and famous -Explore business opportunities Sustainability Luxury Forum

New Experience of Luxury Purchase Research & Analysis

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New Experience of Luxury Purchase Research & Analysis