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New Experience of Luxury Purchase Research & Analysis

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Simon M.K Leung DipGAI, RegAI, MInstAI
Simon M.K Leung DipGAI, RegAI, MInstAI

151030 Empathy Research findings

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KEY INSIGHTS • GLOBALIZATION - easy to get information • ORIGIN of materials & manufacturing changes • NOT anymore the symbol showing social status • NEW way to choose luxury goods (subtle – elegant) • VOICE OF MOUTH is an influential factor
KEY OPPORTUNITY • LACK of channel to understand company’s philosophy • DIFFERENT (BIAS) customer service attitude • LOST INTEREST to certain luxury brands • PHYSICIAL STORE still crucial to experience being served • DISLIKE high-sale promotion or approach • EXCLUSIVENESS is vital to give an unique and customized experience • RELATIONSHIP WITH CUSTOMERS is crucial to luxury business • LOCALIZED SPOKEPERSON relates to customers
-Forum for sustainability expert to share methods to product earth friendly yet luxury creation -Fashion show and product launch -Meet and greet session among the city’s rich and famous -Explore business opportunities Sustainability Luxury Forum
New Experience of Luxury Purchase Research & Analysis

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New Experience of Luxury Purchase Research & Analysis

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  • 40. KEY INSIGHTS • GLOBALIZATION - easy to get information • ORIGIN of materials & manufacturing changes • NOT anymore the symbol showing social status • NEW way to choose luxury goods (subtle – elegant) • VOICE OF MOUTH is an influential factor
  • 41. KEY OPPORTUNITY • LACK of channel to understand company’s philosophy • DIFFERENT (BIAS) customer service attitude • LOST INTEREST to certain luxury brands • PHYSICIAL STORE still crucial to experience being served • DISLIKE high-sale promotion or approach • EXCLUSIVENESS is vital to give an unique and customized experience • RELATIONSHIP WITH CUSTOMERS is crucial to luxury business • LOCALIZED SPOKEPERSON relates to customers
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  • 48. -Forum for sustainability expert to share methods to product earth friendly yet luxury creation -Fashion show and product launch -Meet and greet session among the city’s rich and famous -Explore business opportunities Sustainability Luxury Forum