How do you know if using a social shop is an impactful answer for your brand and products? Easy, implement Google Analytics to track your traffic from your Facebook store!

1. SHOPTAB
Google Analytics for your
Facebook Shop
August 28, 2012
www.SHOPTAB.net

2. Step 1: Create a Google Analytics account for your website if you haven’t already done so at
http://www.google.com/analytics

3. Step 2: Create youre URL tracking parameter with Google Analytics by visiting
http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867&rd=1

4. Step 3: Fill out the URL builder information. We recommend the Campaign
source, medium, and name to remain as we have it listed.

5. Step 5: Once you hit the Generate URL button you will be given a link that will look somewhat
like this
http://www.YourDomain.com/YourProductPage.html?utm_source=Facebook&...
The actual tracking part of the code should look similar to
?utm_source=Facebook&utm_medium=ShopTab&utm_campaign=Social_Commerce
You will not need to create a URL link for every product, you will just need to copy the actual
tracking code that will look like the code above and past it behind your URL links to your
products in your ShopTab admin.
This is your URL to product.
This is the tracking code that
was created for your product
in Google Analytics. You
don’t need to add a space
behind your product
URL, just copy and paste
directly behind the URL.

6. Go to ShopTab’s Facebook Shop website
for more information today
For more detailed information:
Integration note on implementing Google Analytics for your Facebook store-
http://www.support.shoptab.net/entries/432391-how-to-analyze-traffic-or-sales-
generated-from-my-shoptab-facebook-account
See real client pages by visiting: http://www.shoptab.net/clients