Social Media Marketing: Why, How and WIIFM (What's In It For Me?)
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Why social media matters in tourism, how to do it successfully, and what's in it for your business when you take the time to connect with customers on the social web. A special National Travel and Tourism Week presentation for staff and partners of the Prince William County and Manassas, Virginia CVB (Convention and Visitors Bureau - http://discoverpwm.com/About-Prince-William-Manassas ) My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com
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Social Media Marketing: Why, How and WIIFM (What's In It For Me?)
- 1. @SheilaS @TourismCurrents Social Media Marketing in Tourism Why, How & WIIFM Sheila Scarborough @SheilaS @TourismCurrents
- 2. @SheilaS @TourismCurrents What We'll Talk About Why social media matters How to get started & be successful WIIFM (What's In It For Me?) & how does the CVB fit in
- 5. @SheilaS @TourismCurrents Americans spend more time on social media than volunteering, praying, talking on the phone, email or exercising. Source: Forrester
- 6. @SheilaS @TourismCurrents Of online adults surveyed: 67% use Facebook 20% use LinkedIn 16% use Twitter 15% use Pinterest 13% use Instagram 6% use Tumblr Source: Pew Internet Research 2012
- 7. @SheilaS @TourismCurrents Fastest-growing user demographic? You're looking at it ....
- 8. @SheilaS @TourismCurrents Social media users by age: 18 – 29 years: 83% use it 30 – 49 years: 77% 50 – 64 years: 52% 65+: 32% Source: Pew Internet Research 2012
- 9. @SheilaS @TourismCurrents Why social media? Your traveler market uses mobile devices for it
- 10. @SheilaS @TourismCurrents Facebook will have approximately 1.14 billion monthly active mobile users by 2014. 486 million of those will only access the network from their mobile device. Source: JP Morgan & BizReport.com
- 11. @SheilaS @TourismCurrents 38% of leisure travelers use mobile to access travel info (up from 11% in 2010) 57% of business travelers use mobile to access travel info (up from 40% in 2010) Source: Google Think Insights 2012
- 12. @SheilaS @TourismCurrents By 2016, 72m Americans will research travel & 36m will book travel on smartphones Top OTA brand research shows that between 60-70% of mobile bookings are same-day Source: Google Think Insights 2012
- 16. @SheilaS @TourismCurrents "If you know how to work with customers in person, you know how to work with customers online." Becky McCray, Small Biz Survival
- 28. @SheilaS @TourismCurrents Free = kittens not beer
- 29. @SheilaS @TourismCurrents The marketing team.... CVB Area attractions, businesses & destinations You
- 30. @SheilaS @TourismCurrents "The CVB gets visitors to the destination, but YOU have to get them through your door." Leslie McLellan, Just a Small Town Girl and the City of San Jacinto, CA
- 32. @SheilaS @TourismCurrents To Do List ● Make sure the CVB knows about your social media profiles ● Help them help you ● Support each other & give shout-outs! ● Tag on Facebook, link to them, use their @name on Twitter ● Tell your customers where to find you on social media, & talk to people there!
- 33. @SheilaS @TourismCurrents Photo Credits ● Tiny frog (courtesy Anna Tesar at Flickr CC) ● Mobile travelers with tablet (courtesy BJMcCray on Flickr CC) ● Visit Baton Rouge screenshot (courtesy Sarah T. Page Consulting slides for Bastrop EDC) ● Free kittens not free beer (courtesy pinguino at Flickr CC) ● All other screenshots & photos are my own
Hinweis der Redaktion
- Top 5 uses of smartphones during travel, in order: Photos, Maps, search restaurants, search activities and attractions, check in prior to flight Lab42 market research on Mashable Mobile, cont. The average tablet user spends 13.9 hours per week with the device. (Source: OPA ) Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33328/21-Internet-Marketing-Stats-That-Will-Blow-Your-Mind.aspx#ixzz204S9ngMq