A presentation with GTZ, ADVETI , Carmen Muntel and Ute Mueller, for an all day discussion around women entrepreneurs in Abu Dhabi under the Paronage and Organization of Konrad-Adenauer Stiftung.

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Female as Entrepreneurs – How to
use unused potentials
Workshop Session 1:
How to enhance Entrepreneurship for
Emirati women through Education?

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How to enhance Entrepreneurship for Emirati
women through Education?
Workshop Session 1: 10:00 am to 12:30 pm
 Introduction and Presentation about Education of
Entrepreneurship in Abu Dhabi – Shaika Al Muhairi – 20 min
 Brief about the experience in ADVETI – Ute Mueller ADVETI
Al Ain; Carmen Muntel – ADVETI Al Gharbia – 15 min
 Group discussion – 10:45 am – 11:45 am
 Collection and presentation of group results – 11:45 am –
12:30 pm

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Education of Entrepreneurship
in Abu Dhabi
Shaikha Al Muhairi

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Entrepreneurship
Risk
Networking
Resources
Technical Skills
Business culture
Financials
Regulations
Management
HR
Creativity
Market Economy
Marketing
Planning
Competition
PR
Communication
Decision making
Innovation
Procedures

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UAE ranking among GEM countries with
regards to Education and Training
Rank
5/41Colleges and universities provide good preparation
9/41Primary and Secondary Education Encourage creativity, self sufficiency
and personal initiative
12/41Vocational, Professional, and continuing education systems provide
good preparation
15/41Business and Management education provides good preparation
18/41Primary and secondary education teaches market economic principles
21/41Primary and secondary education gives attention to entrepreneurship and
new firm creation

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Current Situation in formal education
 School education: Grade 10 , Arts section:
Theoretical Economics.
 University Level: Only in Business Majors.
 Vocational Education: Over the last two years.

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Support Programs Over the Last 10
years In Abu Dhabi
 Khalifa Fund : 1/3 of the applicants are women.
Applicants have to go through a training
program.
 Tawteen Council entrepreneurship program in
Coordination with KF.
 Shell Intilaaqah.

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Organizations Involved

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Women Entrepreneurs in the UAE
 2007 Country Report : Women Business
Owners in the UAE.
 110 women surveyed in Abu Dhabi and Dubai
both local and expatriates.

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Education Level is high
 UAE regulations favor professional expatriates.
 Local women are highly educated with women
making up to 72 % of university students.
 Women report their education has affected their
business experiences.
 73% surveyed had a post graduate degree.

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Characteristics
 Age: 25-34 make 26%, 35-44 make
44%, 45-54 make 26 %.
 48% surveyed are national.
 68& married and 60% with children.

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Financials
 39% used earnings
 44% used savings
 21% used credit cards
 19% used commercial bank loans

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Access to advice
 77% consult senior management;
 77% consult with other business owners;
 64% consult with an accountant;
 58% seek advice from a husband or
family
 members in the business;
 53% consult with an attorney; and,
 52% consult with an informal mentor.

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Important areas of training and support
All of the surveyed women were in favor of training and
support to help to improve their business’ growth and
success. This is a positive sign for groups that wish to
provide training services. The top four areas listed by both
nationals and expatriates as being the most useful are:
1-Learning more about how to access new markets at home
and abroad;
2-Training sessions on business management and
leadership issues;
3-Meeting regularly with other women business owners
across the country to share ideas and experiences; and,
4-Learning more about how to use technology to grow the
business.

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Thank you!
30.01.2015

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ADVETI = Abu Dhabi Vocational Education and
Training Institutes
Three ADVETI institutes exist so far.
ADVETI Al Gharbia and ADVETI Al Ain were formed in 2008 with the assistance of
GTZ International Services. (German government owned agency for sustainable
development.)
Vocational education and training prepares Emirati learners for careers that are
based in manual or practical activities (hand on training) and that are related to a
specific occupation or vocation.
As the labor market has become more specialized and economies demand higher
levels of skill, governments and businesses are increasingly investing in the future
of vocational education. Each ADVETI institute offers its own set of special
programmes to suit regional needs.
30.01.2015

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Al Gharbia regional particularities
Source: Western Region Development Council
• Al Gharbia covers 83% of the total area of the Emirate of Abu Dhabi
• Contributes to more than 40% of its GDP
• Only hosts 8% of its population
Distances (km)
Madinat Zayed
Liwa 60
Mirfa 90
Ruwais 170
Ghayathi 200
Sila 240
Dalma -

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Estimated Employed persons by region 2008
30.01.2015
Total Male female
Emirate of Abu Dhabi 86.272 68.074 18.198
Abu Dhabi 49.414 37.701 11.713
Al Ain 30.854 24.947 5.907
Western Region
Compared to a total
Population of
Data source: Statistics Center Abu Dhabi
5.027
22.947
4.517
12.105
510
10.841

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Household income and expenditure
survey for citizens 2007/08 Value (‘000) AED
30.01.2015
Average Abu Dhabi
urban
Al Ain
urban
Western
Region
Salary benefits 322.8 398.6 276.2 299.5
Work owner income 14.5 24.5 7.8 19.2
Household production 2.8 1.0 0.2 24.0
Rentals
Data source: Statistics Center Abu
Dhabi
75.8 93.4 80.3 63.8

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ADVETI Al Gharbia female students divided by age,
residence and morning or evening classes
(total of 178)
0
10
20
30
40
50
60
70
80
90
18-20 21-25 26-30 31-35 older
than 35
Evening Madinat
Zayed
Evening Mirfa
Morning Madinat
Zayed
Morning Mirfa

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Career Pathways ADVETI
vocational education and training
- 3 years programme –
with the 1st year devoted to:
occupational orientation, career guidance
and acquiring basic vocational skills
graduation on
DIPLOMA level
employment
in salaried
position
starting an
own
business
continuing
with higher
education
placement
assistance
start-up
assistance
articulation
and credits
Programme stage
post-training
services stage
Transition stage

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EB - 01: Demonstrate Entrepreneurial and Business
Competencies
Course description:
After completing this course the students will be able to apply all major
aspects which are necessary to run a business successfully to a specific
business idea. They will be able to identify and develop the competencies
needed by a potential Entrepreneur in order to be successful.
They will know how to scan the environment for business opportunities
and how to generate new business ideas.
The students are able to develop a marketing strategy for “their” Business as
well as for other cases.
They are familiar with the cost terminology and can plan a production
process.
The management cycle can be applied by the students and important
aspects of communication are known to them.
Finally, the students are able to compare the financial state of companies
through the comparison of financial statements and the application of financial
ratios. The autonomous knowledge about the above mentioned core elements
of business planning will enables the students to write a business plan in the
future.

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EB - 01: Demonstrate Entrepreneurial and Business Competencies
Learning Outcomes and Course Content:
 Identify Entrepreneurial Attitude: e.g. Know Relevant Personal Entrepreneurial
Competencies (PEC); Generation of a Business Idea
 Assess the Validity of Business Concepts after investigating the Business
Environment: e.g. competitors and industry
 Discuss selected Case Studies with regard to Marketing Aspects: e.g. Marketing
strategies; consumer behaviour; “4 p”
 Analyze the Production Process for Goods and Services: e.g. Cost terminology;
Break even point analysis
 Outline a Planning Cycle for a Business Process : e.g. The management process
 Portray an Organisation through a Chart : e.g. Drawing of an organisational chart
 Compare the Financial Situation of Companies: e.g. record keeping for internal and
external purposes; System of bookkeeping

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EB - 02 Create your own business
Course Description
After completing this course the students will be able to
present a Business Plan featuring a self-developed
business idea. The students demonstrate
entrepreneurial attitude and apply relevant of Business
planning to a Business idea generated by them. They are
able to construct a marketing strategy for their Business
idea, calculate the Break even Point and portray the
organisation through a chart. They are able to forecast a
financial plan for the new Business including financial
statements. The students will not only be able to present
their business plan but also to critically discuss the
validity of their business idea.

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EB - 02 Create your own business
Learning Outcomes and Course Content:
 Demonstrate Entrepreneurial Attitude (PEC): e.g.Personality development and
creativity; The Business Planning Process
 Generate a Marketing Strategy for a new Business: e.g. Market research; Field
interviewing techniques and field work; Preparation of marketing plan; Presentation of
the marketing plan and review
 Calculate the Break Even Point for a new Business: e.g. Fixed and variable costs,
overhead costs; Planning of production and procurement; Presentation of the
Production/Technical Plan and review
 Construct an Organisational Chart for a new Business: e.g. Preparation and
Presentation of the Organization and Management Plan ; Legal requirements
 Forecast a Financial Plan for a new Business: e.g. Income Statement, Statement
of Cash Flows, Balance Sheet; Presentation of the Financial Plan and review
 Present a complete Business Plan for a new Business: Business plan
presentation including executive summary; Third party (bank) evaluation of Business
Plan; Action plan for implementation

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Departments

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Applied Management
 Human Resource Management
 Accounting
 Manage Financial Activities
 Customer Service
 Marketing
 Demonstrate Entrepreneurial and Business
Competencies

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Further support
 Excursions
 Design contest
 Internship
 Periods in companies
 Industry reference groups
 Concept

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Thank you!
30.01.2015

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How to enhance Entrepreneurship for
Emirati women through Education?
Key questions:
1. How do you see the role of your organization to
encourage entrepreneurial education?
2. Who do you see as the leading organizations in
Entrepreneurial Education?
3. How do you see the implementation of entrepreneurial
education within the currently existing education
landscape in the Emirate of Abu Dhabi?
4. Further ideas and suggestions about this topic?
5. Suggest one person in your organization to be the
liaison partner for further discussion.

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1. How do you see the role of your organization to
encourage entrepreneurial education?
Khalifa Fund:
 Networking
 Establish partnerships with educational institutions
 Mentorship programs
DED:
 Policy creation
2. Who do you see as the leading organizations in
Entrepreneurial Education?
 Executive Council
 ADEC
 Private sector: incentives
 NGO’s
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3. How do you see the implementation of entrepreneurial
education within the currently existing education
landscape in the Emirate of Abu Dhabi?
 Change of Curriculum (long term approach)
 Change of Methodology
 Teacher training / teacher Accreditation
 Through religion
 Short term / medium term approach: spend more time
on Entrepreneurial education / courses
 Partnership with/among training providers
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4. Further ideas and suggestions?
 Create a network (through website) between/
among Emiratis and expatriates
 Better Marketing and publicity of existing
organizations dealing with Entrepreneurship
(education)
 Cultural change to be initiated/supported
 “positive action after rejection”
30.01.2015