Advanced Twitter Marketing Strategies from Sandra Fathi

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Advanced Twitter Marketing Strategies presentation for Execsense. This presentation is designed for Twitter users that are already familiar with the platform and are looking for advanced strategies on how to leverage it for business. The webinar covers giveaways, contests, branding, reputation management, revenue generation, events, conferences and more.

Business Technologie

About Sandra Fathi
• Sandra Fathi, President & Founder Affect Strategies

• Public Relations, Marketing & Social Media Firm Specializing in B2B
Technology and Professional Services

• Chair, PRSA Technology Section & Chair, New Media & Technology
Committee for PRSA NY

• Prolific Writer on Social Media: DM News, O’Dwyers, PRWeek, PR Tactics,
Bulldog Reporter

• Speaker & Instructor on Social Media: PRSA National Conference, PRSA-
NY, T3 Conference, Vocus Users Conference, PR SourceCode Webinar
Series, Media Relations Summit, etc.
Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

PR & Marketing Web 2.0
• New Tools • Same Strategic Approach
• New Rules • Same Business Insight
• New Avenues • Same Core Skills
• New Target Audiences • Same (If Not More) Value
• New Language
• New Influencers
• New Measurement
• New Timelines
Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

10 Reasons to Tweet
1. Generate Awareness
2. Seek & Create Media Opportunities
3. Foster Customer Loyalty
4. Launch Viral Marketing Campaigns
5. Manage Reputations
6. Promote Products and Services
7. Network with Customers
8. Extend Event Participation
9. Monitor Trends & Breaking News
10.Recruiting
Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

8 Ways to Tweet
1. News & Information
2. Branding & Awareness
3. Customer Service & Support
4. Promotions & Coupons
5. Contests & Giveaways
6. Revenue Generation
7. Conferences & Events
8. Crowdsourcing & Focus Groups

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Coupons Galore

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

DellOutlet: Customer Service

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Gary Vee: Branding & Awareness

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Jeff Pulver/140 Conference

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Jet Blue: Revenue Generation

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Jet Blue: Revenue Generation & PR

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

JetBlue: Branding & Awareness

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Perez Hilton: Branding & Awareness

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Shaq: Contests & Giveaways

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Shaq & Sean

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Case Study

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Tasti D Lite: Contests, Giveaways

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Tasti D Lite: Contests & TweetUps

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Meetups/TweetUps

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Vitamin Water: Crowdsourcing/Focus
Groups

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Whole Goods: Promotions & Coupons

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Winning on Twitter

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Bank of America: Customer Service &
Reputation Management

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Murphy-Goode Fall

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Twitter Program Outline

1. Goals & Objectives 7. Promotional Plan Development
Strategy 8. Content
2. Benchmarks for Success Identification/Development
3. Message Themes 9. Tweet Generation
4. Tool 10. Twitter Monitoring
Identification/Implementation 11. Engagement
5. Twitter Usage Policy 12. Measurement
6. Training
Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Twitterverse

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

What to Know

1. Set Goals, Objectives & Strategy
2. Fish Where the Fish Are
3. Know Your Audience, Know Yourself
4. Consistency over Quantity
5. Value over Noise
6. Interaction over Distribution
7. Bring Online Offline
8. Measure, Tweak, Repeat

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Resources
Brian Solis: PR 2.0
http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm

Pistachio Consulting: Twitter for Business
http://www.pistacioconsulting.com

Affect Strategies: 10 Reasons Why You Need to Tweet
http://www.affectstrategies.com/main.php?page=pr_twitter

Tech Affect Blog
http://www.techaffect.com

Caroline Middlebrook: The Big Juicy Twitter Guide
http://www.caroline-middlebrook.com/blog/twitter-guide/
Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

Contact Information
Sandra Fathi
sfathi@affectstrategies.com
twitter: @sandrafathi
LinkedIn, Facebook: Sandra Fathi

web: www.affectstrategies.com
blog: www.techaffect.com

Presentations: www.slideshare.com/sfathi

Advanced Twitter Marketing Strategies
Sand ra Fathi, Presid ent Affect Strategies
w w w .ExecSense.com ©ExecSense, Inc.

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Advanced Twitter Marketing Strategies from Sandra Fathi

1. Advanced Twitter Marketing Strategies: Holding Contests, Giveaways and Other Ways to Increase Your Company's Followers Sandra Fathi, President Affect Strategies

2. About Sandra Fathi • Sandra Fathi, President & Founder Affect Strategies • Public Relations, Marketing & Social Media Firm Specializing in B2B Technology and Professional Services • Chair, PRSA Technology Section & Chair, New Media & Technology Committee for PRSA NY • Prolific Writer on Social Media: DM News, O’Dwyers, PRWeek, PR Tactics, Bulldog Reporter • Speaker & Instructor on Social Media: PRSA National Conference, PRSA- NY, T3 Conference, Vocus Users Conference, PR SourceCode Webinar Series, Media Relations Summit, etc. Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

3. PR & Marketing Web 2.0 • New Tools • Same Strategic Approach • New Rules • Same Business Insight • New Avenues • Same Core Skills • New Target Audiences • Same (If Not More) Value • New Language • New Influencers • New Measurement • New Timelines Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

4. 10 Reasons to Tweet 1. Generate Awareness 2. Seek & Create Media Opportunities 3. Foster Customer Loyalty 4. Launch Viral Marketing Campaigns 5. Manage Reputations 6. Promote Products and Services 7. Network with Customers 8. Extend Event Participation 9. Monitor Trends & Breaking News 10.Recruiting Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

5. 8 Ways to Tweet 1. News & Information 2. Branding & Awareness 3. Customer Service & Support 4. Promotions & Coupons 5. Contests & Giveaways 6. Revenue Generation 7. Conferences & Events 8. Crowdsourcing & Focus Groups Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

6. Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

7. Coupons Galore Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

8. DellOutlet: Customer Service Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

9. Gary Vee: Branding & Awareness Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

10. Gary Vee: Branding & Awareness Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

11. Jeff Pulver/140 Conference Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

12. Jeff Pulver/140 Conference Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

13. Jet Blue: Revenue Generation Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

14. Jet Blue: Revenue Generation & PR Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

15. JetBlue: Branding & Awareness Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

16. Perez Hilton: Branding & Awareness Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

17. Shaq: Contests & Giveaways Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

18. Shaq & Sean Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

19. Case Study Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

20. Tasti D Lite: Contests, Giveaways Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

21. Tasti D Lite: Contests & TweetUps Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

22. Case Study Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

23. Meetups/TweetUps Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

24. Vitamin Water: Crowdsourcing/Focus Groups Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

25. Vitamin Water: Crowdsourcing/Focus Groups Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

26. Whole Goods: Promotions & Coupons Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

27. Winning on Twitter Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

28. Bank of America: Customer Service & Reputation Management Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

29. Murphy-Goode Rise

30. Murphy-Goode Fall Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

31. Twitter Program Outline 1. Goals & Objectives 7. Promotional Plan Development Strategy 8. Content 2. Benchmarks for Success Identification/Development 3. Message Themes 9. Tweet Generation 4. Tool 10. Twitter Monitoring Identification/Implementation 11. Engagement 5. Twitter Usage Policy 12. Measurement 6. Training Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

32. Twitterverse Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

33. What to Know 1. Set Goals, Objectives & Strategy 2. Fish Where the Fish Are 3. Know Your Audience, Know Yourself 4. Consistency over Quantity 5. Value over Noise 6. Interaction over Distribution 7. Bring Online Offline 8. Measure, Tweak, Repeat Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

34. Resources Brian Solis: PR 2.0 http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm Pistachio Consulting: Twitter for Business http://www.pistacioconsulting.com Affect Strategies: 10 Reasons Why You Need to Tweet http://www.affectstrategies.com/main.php?page=pr_twitter Tech Affect Blog http://www.techaffect.com Caroline Middlebrook: The Big Juicy Twitter Guide http://www.caroline-middlebrook.com/blog/twitter-guide/ Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.

35. Contact Information Sandra Fathi sfathi@affectstrategies.com twitter: @sandrafathi LinkedIn, Facebook: Sandra Fathi web: www.affectstrategies.com blog: www.techaffect.com Presentations: www.slideshare.com/sfathi Advanced Twitter Marketing Strategies Sand ra Fathi, Presid ent Affect Strategies w w w .ExecSense.com ©ExecSense, Inc.