IBM Express Advantage April '08 - Customer Launch overview

IBM EXPRESS ADVANTAGE Overview for Customers April 2008

WHAT’S NEW IN THE MID-MARKET, AND HOW IBM AND ITS BUSINESS PARTNERS ARE A WINNING COMBINATION FOR CUSTOMERS IBM EXPRESS ADVANTAGE OFFERINGS APRIL 2008 IBM AND BUSINESS PARTNERS – TEAMING TO DELIVER INNOVATION CUSTOMER EXPERIENCE APPENDIX Back

WHAT’S NEW IN THE MID-MARKET, AND HOW IBM AND ITS BUSINESS PARTNERS ARE A WINNING COMBINATION FOR CUSTOMERS Back

WHAT’S NEW FOR APRIL 2008 – IBM EXPRESS ADVANTAGE EMPOWERS THE MID-MARKET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE GLOBALLY INTEGRATED ECONOMY IS CREATING OPPORTUNITIES FOR MID-SIZED COMPANIES LIKE YOURS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mid-sized companies worldwide are competing and winning on the basis of their industry insights, business flexibility, speed of response, customer service and local market intimacy. More than ever, you need a partner to help apply technology in new, innovative ways to drive meaningful change… simply.

WE’RE FOCUSED ON BUILDING MID-MARKET CAPABILITIES TO HELP YOU ACCELERATE YOUR INNOVATION AGENDA ,[object Object],[object Object],[object Object],[object Object],An IBM-wide focus on the mid-market shows our ongoing commitment to your success… … delivered via IBM Express Advantage, meeting the needs of mid-sized companies in over 45 countries around the world.

IBM EXPRESS ADVANTAGE IS THE IBM STRATEGY TO DELIVER INNOVATION TO MID-SIZED CUSTOMERS Simple solutions to tough problems, priced and designed for medium-size businesses, customized to meet each company’s unique needs, and now, simplified access to the people and partners of IBM. Offerings A comprehensive line of offerings, including hardware, software and services, designed and priced for mid-sized companies for exceptional price performance, manageability, and ease of use and installation with superior financing options Business Partner ecosystem IBM’s vast network of Business Partners delivers the broadest range of applications, combined with deep expertise with mid-sized companies in every industry; local presence; and the support and backing of IBM – yielding simple, affordable, customized solutions built on IBM offerings Customer experience Enhanced capabilities to help mid-sized customers navigate the breadth of IBM to find the right IBM and IBM Business Partner resources

IBM AND ITS BUSINESS PARTNERS HELP YOU INNOVATE WITH A WINNING COMBINATION OF OFFERINGS AND LOCAL EXPERTISE WHAT IBM BRINGS TO THE TABLE HOW IBM HELPS BUSINESS PARTNERS HELP YOU Highly skilled IBM Business Partners that bring together industry-leading IBM technology solutions with their own applications and services to solve your business challenges. EXPERT BUSINESS PARTNER ECOSYSTEM IBM provides Business Partners with comprehensive support to enable them to deliver specialized solutions that address areas of high importance to mid-market customers. Simplified access to the people and resources who can help solve your business challenges through our telephone concierge and client-oriented Web portal. SIMPLIFIED CUSTOMER EXPERIENCE IBM makes it easy for mid-market customers like you to find the solutions and local expertise to meet your needs. IBM Express Advantage offerings are unique in the industry: they follow a rigorous development process and meet specific criteria to ensure they address the needs of mid-sized customers. EXPRESS ADVANTAGE OFFERINGS Business Partners combine their expertise and applications with IBM Express Advantage offerings to solve your business challenges.

WHAT CUSTOMERS AND BUSINESS PARTNERS ARE SAYING ABOUT IBM EXPRESS ADVANTAGE Thousands of Business Partners and mid-sized customers around the world have discovered the benefits of IBM Express Advantage. “ The IBM Express portfolio is the perfect entry point to technology for mid-sized organizations like the village of Bolingbrook, It’s like a seed we help clients plant that can help them grow their business or solve challenges that may be unique to their company – quickly and for a modest investment.” – Stephan Moen, director, Business Development, NetSphere Strategies “ IBM TotalStorage ® technology provides the intelligent, automated capabilities that help us reduce the complexity of managing a variety of different environments. Only IBM enabled us to create an enterprise-class service offering priced for small and medium-sized businesses.” – Jeffrey Beallor, president, Global Data Vaulting

IBM EXPRESS ADVANTAGE OFFERINGS APRIL 2008 Back

RECENT STRATEGIC ACQUISITIONS BY IBM ARE HELPING US DELIVER RELEVANT SOLUTIONS TO THE MID-MARKET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Express Advantage offerings represent a cross-IBM commitment to delivering industry-leading offerings Business solutions Infrastructure solutions Point products IBM is committed to enhancing its capabilities in the areas most important to mid-market clients. “ IBM’s recent acquisition of Cognos will benefit all parties involved: IBM will now be able to offer customers a state of the art, end to end performance management solution, all from one vendor.” – Sky IT Group

TARGETED SOLUTIONS THAT CAN HELP STRENGTHEN YOUR INFRASTRUCTURE AND PREPARE YOU FOR INNOVATION AND GROWTH IBM Express Advantage offerings address key areas of concern for mid-market customers, with new offerings building on IBM’s comprehensive existing set of solutions. IT security 70 percent of mid-sized businesses plan to invest in Security solutions, with network security being the most common capability targeted. How secure is your IT infrastructure? Business continuity Business continuity is vital, and it’s not just about recovering from a disaster…data loss can also mean fines and damage to a company’s reputation. How well can you survive a disruption? Collaboration Over 60 percent of mid-sized firms say that collaboration tools are imperative to their business success and growth. Are you prepared to improve your collaboration with clients, suppliers and employees? IT optimization IT resource optimization is one of top investment areas for mid-sized firms, with two-thirds planning to invest in hardware consolidation. How do you create a more reliable and fully optimized IT infrastructure?

ENHANCE IT SECURITY TO PROTECT YOUR BUSINESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer concern: How secure is my IT infrastructure?

SAFEGUARD VITAL DATA FROM LOSS TO MAINTAIN BUSINESS CONTINUITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer concern: How well will we survive a disruption?

WORKING SMARTER THROUGH IMPROVED COLLABORATION WITH CLIENTS, SUPPLIERS AND EMPLOYEES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer concern: How can I make better use of business intelligence and improve my collaboration with customers, suppliers and employees?

OPTIMIZE IT FOR LOWER COST AND BETTER USE OF RESOURCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer concern: How do I create a more reliable and fully optimized IT infrastructure that helps support my “green” IT strategy?

IBM FINANCING ADVANTAGE: AFFORDABLE, SIMPLE, ACCESSIBLE, COMPLETE… IN ANY ECONOMIC ENVIRONMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IBM AND BUSINESS PARTNERS – TEAMING TO DELIVER INNOVATION Back

IBM BUSINESS PARTNERS HELP YOU INNOVATE, WITH A WINNING COMBINATION OF IBM OFFERINGS AND LOCAL EXPERTISE The role of Business Partners has evolved Business Partners are more directly involved in your success than ever before. In a flat world, true partnership comes from complementary expertise and collaborative innovation. By leveraging the resources of IBM, your local IBM Business Partner is moving beyond being a trusted solution provider, to become a true innovation partner. ,[object Object],[object Object],[object Object],[object Object]

IBM EXPRESS ADVANTAGE – TOOLS AND RESOURCES THAT HELP MAKE IBM BUSINESS PARTNERS’ STRONG OFFERINGS EVEN BETTER ,[object Object],[object Object],[object Object],[object Object],“ The number one reason we moved to DB2 9 is cost savings. We were spending a lot on licenses with MySQL – and DB2 Express-C 9 is free. In addition, we feel much better about the short- and long-term support that we get from IBM for the DB2 platform – and being able to pass that on to our customers. Our clients feel much more comfortable with DB2, knowing it’s backed by IBM.” – Mark Lindsay, vice president of sales, Makau Corporation

IBM BUSINESS PARTNERS BUILD ON IBM EXPRESS ADVANTAGE TO DEVELOP THEIR OWN SOLUTIONS AND DELIVER SUPERIOR VALUE TO YOUR BUSINESS ,[object Object],[object Object],[object Object],[object Object],[object Object]

NORTEL PROVIDES A SIMPLE, RELIABLE, COST-EFFECTIVE UNIFIED COMMUNICATION AND COLLABORATION SOLUTION FOR A GROWING SOFTWARE COMPANY ,[object Object],[object Object],[object Object],BOE Business Partner: Nortel Networks Client: PFW Systems Corporation Business challenge: PFW Systems Corporation, a leading provider of management software for equipment dealerships throughout North America, sought to improve employee communications while simplifying IT and telephony infrastructures. ,[object Object],[object Object],[object Object],[object Object]

SYNERGY PLUS HELPS AN AUSTRALIAN AUTO CLUB SERVE ITS MEMBERS BETTER WITH IMPROVED CONTENT MANAGEMENT ,[object Object],[object Object],[object Object],BOE Business Partner: Synergy Plus Client: Royal Automobile Club of Victoria (RACV) Business challenge: RACV needed a way to keep the content available on its extensive intranet organized and updated promptly and efficiently. ,[object Object],[object Object],[object Object],[object Object],[object Object]

FRONTLINE CONSULTANCY LEVERAGES IBM TECHNOLOGY TO DELIVER COLLABORATIVE SOLUTIONS THAT HELP A LIGHTING COMPANY WORK SMARTER ,[object Object],[object Object],[object Object],BOE Business Partner: Frontline Consultancy Client: Ring Lighting Business challenge: Ring Lighting, a provider of customized lighting solutions to retail and wholesale clients, needed to get its geographically dispersed design team to work more closely together. ,[object Object],[object Object],[object Object],[object Object],[object Object]

PRAGMATIX PROVIDES A SECURE, MANAGED HOSTING SOLUTION TO A FAST-MOVING HEALTHCARE STARTUP ,[object Object],[object Object],[object Object],BOE Business Partner: Pragmatix Client: Helix Health Business challenge: Helix Health needed secure and mobile business applications to provide secure communication of sensitive medical data, but lacked the budget and technical expertise to deploy a solution on its own. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NINE PREMIER BUSINESS PARTNERS BAND TOGETHER TO CREATE AN ENVIRONMENTALLY RESPONSIBLE VIRTUALIZED INFRASTRUCTURE SOLUTION ,[object Object],[object Object],[object Object],BOE Business Partners: InterAccess, SLTN, Imtech Brocom, E-Storage, Qurius, Tectrade, BP Solutions, Extravar, Promax (grouped as Bewust Ondernemen) Client: Multiple clients worldwide Business challenge: Customers seeking to do business in a more responsible way are looking for infrastructure solutions that provide time efficiency, security, optimum use of resources and low environmental impact. ,[object Object],[object Object],[object Object]

IBM EXPRESS ADVANTAGE: DEDICATED TO MID-SIZED CUSTOMERS ,[object Object],[object Object],[object Object],To learn more about IBM Express Advantage or to find your local IBM Business Partner and discover how they can help your business innovate, go to: ibm.com /expressadvantage Our partners can help you solve your business challenges. Offering daily support as well as integration and implementation, this is your local connection backed by IBM. Business Partner Finder Tool Easy access to complete financing solutions. IBM Financing Advantage Concierge agents specialized in the mid-market available via one toll-free number, text chat and e-mail. Live, skilled agents via 1 888 IBM-ACCESS This simple online tool helps customers sort through our extensive Express Advantage portfolio for the best recommendations and receive a customized report that can be e-mailed, saved, printed and shared. IBM Express Advantage Advisor (U.S. only) IBM Express Advantage Web Site

VALUABLE EXPRESS SOFTWARE INFORMATION RESOURCES, NEWLY RELEASED AND REFRESHED WITH THE LATEST OFFERINGS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Back

IBM EXPRESS ADVANTAGE CONCIERGE SERVICE MAKES IT EASIER THAN EVER TO FIND SOLUTIONS AND DO BUSINESS WITH IBM AND OUR PARTNERS ,[object Object],[object Object],[object Object],A SIMPLE FACT: The quicker you respond to your business needs, the more you stand to gain. Contact us with any questions you may have and we’ll get your answers – fast. We’re here to help Contact our Concierge for help in finding the right IBM resources for your mid-sized business! You can call, chat online or request a quote. 1 877 IBM-ACCESS (426-2223) ibm.com /expressadvantage

IBM PROVIDES FIRST-CLASS TECHNICAL SUPPORT TO HELP YOU ACHIEVE MAXIMUM BENEFIT FROM EXPRESS ADVANTAGE OFFERINGS Customers consistently rank technical support as one of the most important criteria for selecting a vendor’s offering. IBM support is among the industry’s best, helping our customers achieve maximum benefit from IBM offerings. May 14, 2007 – IBM is recognized for its ongoing customer service excellence by receiving the prestigious Service and Support Professionals Association (SSPA) Hall of Fame Award. “ The SSPA STAR Award recognizes companies who are leading the industry in the delivery of first-class customer support services,” said Stephen Smith, Executive Director of SSPA. “The quality of IBM’s customer support was evaluated by a panel of industry experts. IBM’s induction to the Hall of Fame puts them in a class that few others have obtained.” ,[object Object],[object Object],[object Object],[object Object],[object Object]

CONTACT IBM TODAY ,[object Object],[object Object],[object Object],[object Object]

IBM THREAT MITIGATION SERVICES – NETWORK PROTECTION – EXPRESS MULTI-FUNCTION SECURITY BUNDLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Complete threat mitigation security for DIY networks Comprehensive preemptive security in a single appliance, and at a single price ,[object Object],[object Object],[object Object],NEW Back

IBM THREAT MITIGATION SERVICES – NETWORK PROTECTION – EXPRESS MANAGED MULTI-FUNCTION SECURITY BUNDLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Complete threat mitigation security with managed preemptive security Comprehensive managed preemptive security in a single appliance, and at a single price ,[object Object],[object Object],[object Object],NEW Back

IBM THREAT MITIGATION SERVICES – ENDPOINT SYSTEM PROTECTION – EXPRESS MANAGED PROTECTION SERVICES FOR SERVER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Turnkey, affordable management of security services for server Management of multiple layers of defense provide accurate, preemptive protection against internal threats at both the system/network and application levels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NEW Back

IBM DATA SECURITY SERVICES FOR MESSAGING SECURITY – EXPRESS MANAGED E-MAIL SECURITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Eliminate threats from viruses, spam and other invasions Mitigates risks by quarantining threatening e-mails before they reach your network ,[object Object],[object Object],[object Object],[object Object],REFRESH Back

IBM THREAT MITIGATION SERVICES – APPLICATION SECURITY – EXPRESS MANAGED WEB SECURITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Eliminate virus and spyware threats; filter URLs employees can visit Protect data from unintentional exposure resulting from malware, identify theft and phishing scams ,[object Object],[object Object],[object Object],[object Object],REFRESH Back

IBM THREAT MITIGATION SERVICES – SECURITY ENABLEMENT AND VULNERABILITY MANAGEMENT – EXPRESS PCI ASSESSMENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PCI compliance assessments for merchants processing payment card information Periodic network vulnerability assessments to validate PCI Data Security Standard compliance for up to 40 IP addresses by an approved ASV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NEW Back

IBM THREAT MITIGATION SERVICES – SECURITY ENABLEMENT AND VULNERABILITY MANAGEMENT – EXPRESS PENETRATION TESTING SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Identifies network vulnerabilities by simulating covert and hostile techniques typically used by malicious attackers to gain remote access to sensitive data ,[object Object],[object Object],[object Object],[object Object],[object Object],Demonstration of perimeter network security weaknesses that can lead to system and data compromise NEW Back

IBM INFORMATION PROTECTION SERVICES – REMOTE DATA PROTECTION EXPRESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Automatic offsite data backup & recovery service Turnkey remote data backup and recovery services with pay-as-you-use pricing and automated de-duplication technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],NEW Back

IBM INFORMATION PROTECTION SERVICES – DATA RETENTION AND ARCHIVAL – E-MAIL MANAGEMENT EXPRESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NEW Provide constant access to vital e-mail communications IBM hosted e-mail management and archival ensures uninterrupted access to critical e-mail tools and data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Back

IBM LOTUS FOUNDATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NEW Empowering the small business Flexible, affordable complete IT solution for small companies to run their businesses. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Back

IBM SurePOS 100 EXPRESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],True green POS solution for mid-sized retailers The power to run today’s front-end and back office POS functions yet with energy efficiency to lower total cost of ownership IBM Retail Green Initiative Product stewardship that helps the environment and your client’s bottom line. The use of recycled materials and energy-efficient processor technology positions IBM as a leader in today’s eco-conscious retail environment. Learn more. Retail hardened IBM retail hardening helps ensure system reliability in a variety of environments. Retail-hardened construction helps extend service life to seven or more years. Learn more. Retail hardened whitepaper Lower cost of ownership Unlike many PC-based POS systems, the SurePOS 100 Express has an extended marketing life of at least 24 months, which helps simplify servicing and upgrading Assess your POS total cost of ownership NEW Back

IBM BLADECENTER JS12 EXPRESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Improve virtualization and energy savings Combining the efficiencies of BladeCenter with the scalability of Power while supporting AIX, Linux and IBM i operating systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NEW Back

IBM POWER 520/550 EXPRESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The world’s fastest chip Flexible entry servers providing outstanding performance while supporting AIX, i and Linux operating systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NEW Back

IBM SYSTEM STORAGE N3300/N3600 EXPRESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Storage consolidation with rapid backup and recovery Mid-sized clients can unify SAN and NAS storage to a single platform featuring SAS, FC and SATA drive support for primary, secondary, block and file I/O. ,[object Object],[object Object],[object Object],[object Object],[object Object],NEW Back

IBM Express Advantage April '08 - Customer Launch overview

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IBM Express Advantage April '08 - Customer Launch overview