delivered this presentation at Rama Krishna Womens College of Arts and Sciences in Sep 2009!

1. Brand You!
the
R Senthilkumar

2. Be distinct in
the crowd…

3. Mohandas Karamchand Gandhi

4. Mother Teresa

5. Adolf Hitler

6. M G Ramachandran

7. Rajiv Gandhi

8. Super Star

9. “One of our store partners made an
amazing discovery this week. He said we
are not, as he once thought, in the coffee
business serving people. He said we are
in the people business serving coffee.”
Howard Schultz,
CEO, Starbucks

13. So what's branding for you?
Branding yourself is not about getting an
employer to choose you over your competition.
It is about getting the employer to see you as
the only solution to their problem

14. Where do you start?
How many times have you thought about who you
are
to yourself
to other in perspective
What do you want to achieve
Now,
Tomorrow
say another year from now
say 5 years from now

15. Introspect?!
Look backLook back, any goals, any goals set / missedset / missed
Am I working towarAm I working towards that …ds that …
Oops!!! do I have a goal…Oops!!! do I have a goal…
In case I have, am I consciously workingIn case I have, am I consciously working
towards it….towards it….

16. Identify roles…
• Leader
• Student
• Employee
• Communicator
• Mentor or protégé
• Spokesperson
• Job applicant
• Brother
• Sister
• Son
• Daughter
• Social Activist
• Team player

17. Very important Qs!
Do you have a Vision /
Mission statement?!

18. Ever tried one?
Try it first hand…

19. Watch this…
Aegon Religare Ad an evian ad

20. • How do you deliver your roles?
• Level of performance we are willing to
adhere to consistently
• Makes your brand image much more
specific
Standards

21. Your standards
• Reliable
• Assertive
• Strong opinions
• Disciplined
• Traditional
• Independent
• Consensus-oriented
• Nonjudgmental
• Focused
• Take-charge
• Committed
• Collaborative

22. Style
• The manner in which we communicate and
interact with others
• How we personalize our roles within the
context of performance standards
• The emotional image developed as we
interact with others
– Not just first impressions but through repeated
contacts

23. Your Styles…
• Energetic
• Reserved
• Enthusiastic
• Professional
• Fun
• Conservative
• Intense
• Aggressive
• Forthright
• Easy-going
• Extroverted
• Commanding
• Flexible
• Thoughtful

24. Which one is you?!
Extroverted
EnthusiasticConservative
Aggressive
Energetic
Thoughtful

25. "Don't look to become a person
of success, look instead to
become a person of value..."
Albert
Einstein

26. Your brand statement
Describe yourself in as many
as eight words…crisp, concise
and more to the point…
(try this)
Demonstrates a clear understanding of you

27. Leave a trail…
1. Have a clear vision.
2. Create a strong offering.
3. Be a personality to remember.
4. Know your target audience.
5. Presentation, presentation, presentation.
6. Deliver what you promise.
7. Leave room to expand.

28. Some tips these…
• Your objective statement in your resume could be
your branding statement
• People will think of calling you if they need help
• People will love to talk their heart out if you are
caring listener
• People look up to you for being their role model
• Your teachers remember you for the good things
you had in the class, they will miss you
• Make your parents proud
• You make the job the way you want and the one
you want.

29. Enjoy watching this…

30. Well…to conclude