We are all digital story painters, but what will be tomorrow’s canvas? How will devices change? How will consumers have fun? And where, when and how is it best for our brands to speak to them? What does Microsoft have to offer to advertisers with its digital assets, will be presented by Béla E. Papp, director of Advertising & Online for CEE at Microsoft. He will especially underline the Microsoft's vision of advertising and online media future.

1. SOCIA CL
L D
Everyone’s a
MOBIL The New Face of
Storyteller E Fun
IC Screens Contextual
BIG CO
S Disappear World
DATA E
TIV
rtoroz,
Bela
Papp,
Adver4sing
&
Online
CEE

2. one’s a
eller
Micro- Rich
Lifecasting Communication

3. one’s a
eller
Creative and Visual Building Identity
Immersive Global Emp
Expression
to zoom,
eract with
ory. Collaborative crowd- Read, create, and Digital is enab
sourcing of news and interact with content – all revolutions wit
interests focused on YOU storytelling

4. YS OF
YOUR
oom,
ct with

5. ABORATI
ISUAL
YTELLIN
g the news and

6. NG IDENTITY
swers, collages all provide canvas
ries

7. L FREEDOM,
L
WERMENT
unisia and Egypt, more than 80% of the usage of Facebook
ng the civil movement and events in early 2011 was “either
aise awareness, share information or organize actions
ted to the movement and events.”
The Dubai School of Government, 2011

8. EVY:
UTE 66

9. Skype puts you inside your audience’s intimate
social network
More than
285 MILLION
1
USERS GLOBALLY
2.5 M+ Skype is growing twice as fast as the world’s population.1
USERS in the
2HR08 300 41.5
Slovenia, Croatia,
33%
B
Serbia, Bosnia,
Montenegro
monthly
1 M
time spent1
M
of the total of all global minutes of voice and video
international PSTN and calls in 2010, 3
concurrent users3
Skype-to-Skype calling 50% of which was video
minutes2

11. hroughout the day
evening morning
hat
ok Feed Audio
Calling late afternoon afternoon Screen

12. frequent, long, engaging
versations
Skype Users feel Skype
Over half use Skype
ns last more twice a week personal exp
0min2 than Facebook o
or more1
ting Solutions Brand Survey June-July 2012 2. Skype user research, July 2012, conducted by Ipsos MediaCT on behalf of Microsoft

13. MARKETER
IMPLICATIONS
• Create personalized experiences
and products
• Think rich
• Create shareable content
experiences across screens

14. Everywhere, The New Face of
Everyone Fun
Interactive
Entertainmen
ation t

15. ew Face of Fun
verywhere, “Gamifying” Non- Fun with
Playful Le
eryone Game Activities Interactive TV
he #1
category of NUads from Kinect for
The fun of games being
up 26% of Xbox lets you interact Kinect makes
applied to non-game
p downloads and play with an ad interactive and
activities

16. FUN AS A
SOCIAL
MOTIVATOR
more people to use Make stairs for FUN!
?

17. OR PERKS

18. ds
n play with

19. ECT
ES
RNING
YFUL
reet & Nat Geo
nect Sesame Street TV”
be able to learn right
eir favorite characters,
ng girl who is counting
h Grover.

20. ER GAMES ARG &
INE

21. Natural
User
Interface
Screens Disapp
ve Simul
s g

22. ns Disappear
less & Interactive Surfaces
Digital-Physical Blur Humanizing
ected Everywhere
multi- Microsoft’s vision for when
m connected every surface becomes a
to screen Digital and physical The Kinect Eff
experiences worlds come together revolutionizing

23. ESS CONNECTED
NS

25. ACTIVE
CES
WHERE
Home of the future

26. SURFACE IS A
N
r skin as an input surface

27. ESS CONNECTED
L&
NS
CAL
DS COME
THER
ny
or
ject on
ace

28. Big Data
Contextual World
Geo-Mobile-
Local Digita

29. xtual World
ext is Location Location Technology Works
Personal S
ything Location on Our Behalf
otional
nvironmental
Screens virtua
and surfaces
External Using location and social by the users b
Everyday actions like movements, th
data, apps can connect you
buying coffee become their location,
anytime anywhere with
easier with technology network
information and friends

30. EXT IS
YTHING
Emotional Social
Environmental External

31. L ME
UT
RSELF…

32. You
Everyone’s a
Storyteller
The New Face
of Fun
Centric
Screens
Disappear
Contextual
World