Watch the recording on YouTube: https://youtu.be/Pe1fSLMpSDY Whether you’re thinking about integrating crowdfunding into your holiday fundraising for #GivingTuesday, the global day of giving back to launch the holiday season, or thinking through your nonprofit’s fundraising efforts for 2016, then this is a webinar you won't want to miss! Join See3 Director of Content Strategy Bridgett Colling (@BridgettColling), Generosity Senior Director of Outreach Breanna DiGiammarino (@gogobre) and Common Vision Executive Co-Director Leo Buc (@FruitTreeTour) as they share insights on how to design a successful crowdfunding campaign to amplify your fundraising. Bre will give attendees an inside look a Generosity (www.generosity.com), Indiegogo's new dedicated site for social innovation fundraising without any platform fees. Leo Buc, Director of Common Vision’s successful nonprofit crowdfunding campaign, will join Bre to discuss their insights on how to best prepare, launch and run a crowdfunding campaign that will work for you. During this session, you will learn: - What inspired Indiegogo to launch Generosity, a new crowdfunding platform for nonprofits - What it takes to develop and run a successful crowdfunding campaign for your organization, including suggestions for integrating crowdfunding into #GivingTuesday - Tips and tricks from experts who have successfully run their own crowdfunding campaigns

1. Bre DiGiammarino
Senior Director Outreach
Generosity by Indiegogo
@gogobre
Crowdfunding
Impact
Leo Buc
Executive Co-Director
Common Vision
@fruittreetour
Bridgett Colling
Director of Content Strategy
See3 Communications
@BridgettColling

2. See3 is the digital agency for do-gooders.
We work with nonprofits and social causes, activating people to change
the world. We develop videos, websites and digital strategies to deliver on
goals like fundraising, advocacy, awareness, recruitment and more.

3. Poll Questions

4. Have you used
crowdfunding in
the past to raise
money for your
nonprofit?

5. Have you used an
online giving platform
like Indiegogo to
crowdfund in the
past?

6. Is your organization
planning a
#GivingTuesday
campaign?

7. How much do you
hope to raise in your
next fundraising
campaign?

8. What will the funds you
raise help you to
achieve?

10. Today’s Agenda
● Value of crowdfunding
● Frame your fundraiser
● Create your draft
● Launch with momentum

11. Generosity by Indiegogo

12. #GivingTuesday 2015 at Generosity
Igg.me/GivingTuesday

13. Why crowdfund?
• Donors
• Dollars
• Awareness
• Impact

14. • Easy social media
• Reach new audience
• No platform fees
• Tools to run on your site
• Support and advice
Why use a site?

15. Today’s Agenda
● Value of crowdfunding
● Frame your fundraiser
● Create your draft
● Launch with momentum
● Make the most of #GivingTuesday

16. Identify your purpose

17. Make it personal
• Who is running the
fundraiser
• Who is the beneficiary of
the fundraiser

18. Set an attainable goal

19. Today’s Agenda
● Value of crowdfunding
● Frame your fundraiser
● Create your draft
● Launch with momentum

20. Plan roles & responsibilities
• Writing
• Design
• Social media, PR
• Customer service
• Video
• Donation levels

21. Put together your story
• Summary
• Problem
• Budget
• Involvement
• Context
• Solution

22. Create your write-up
• Credible
• Authentic
• Specific
• Simple
• Visual

23. Create your video
• 1st
30 sec matter
most w/ max 3 min
• Personal
• Specific to
fundraiser
• Grateful

24. Set donation levels
• Impact unit
• Physical item
• Digital reward
• Experience

25. Today’s Agenda
● Value of crowdfunding
● Frame your fundraiser
● Create your draft
● Launch with momentum

26. Prepare to use all community touch points
• In person
• Telephone
• Email
• Social media
• Updates
• PR
• Offline sharing
• Events

27. Roll out strategically to raise 30% of
goal in first 48 hours after launch
• Engage close community in weeks ahead of
launch
• Identify seed and incentive donors to roll out
through fundraiser
• Reconnect with close community couple days
before launch
• Launch with email

28. Keep engaged with community via
updates and social media
• Post personal and impact stories
• Share fundraiser status updates
• Continue to cultivate close community
• Roll out and promote incentive donations

29. Rally additional
audiences
• Indiegogo community
• Industry and local press
• Relevant on & offline
groups (e.g. neighborhood,
alumni, interest area, etc)
• Celebrities

30. Thank you!
Resources to follow by email:
• #GivingTuesday prep calendar (now)
• Marketing plan template (now)
• Fundraiser draft creation toolkit (now)
• Amplification toolkit including promotion & press tools (Mid Nov)
Sign up today to access 0% fees and personalized advice on your
#GivingTuesday fundraiser at igg.me/givingtuesday

31. Questions?

32. Anything we can help with?
Get in touch!
Bridgett, bcolling@see3.com
Bre, bre@indiegogo.com
Leo, www.commonvision.org

33. Today’s Agenda
● Value of crowdfunding
● Frame your fundraiser
● Create your draft
● Launch with momentum
● Appendix: Make the most of #GivingTuesday

34. ● Founded 2012 to launch holiday giving
on Tues after Thanksgiving
● Est. 470% increase in online donations
on #GivingTuesday
● 15.4B impressions in print & social
media
What is #GivingTuesday?

35. • Oct: Set goals, team and draft
• Early Nov: Create promotion plan
• Mid Nov: Launch & raise first 30% before Thanksgiving
• End Nov: Send community actions to perform on #GT
• Dec 1: Activate community to perform #GT actions
• Dec 2: Thank community and share results from #GT
• Rest of Dec: Continue updates through month

36. Share #GivingTuesday call to action
Create urgent call to action
• Dollar or percent goal for day
• Incentive donation if possible
Create template posts
• Include call to action, hashtags and links to
organization accounts
• Sample: It’s #GivingTuesday! Help
@CommonVision raise 50% of goal to grow
trees at 1000 schools: igg.me/xxxxxx.
#GrowFruitGrowPower

37. Activate community on #GivingTuesday
Share template social media posts with community
• Direct email
• Fundraiser update
• Social media
Post social media updates throughout day
• Goal milestones
• Thank you messages
• Sample: TY for supporting @CommonVision,
@DonorName! Pls keep up momentum & tag 3
friends to join you for #GivingTuesday: igg.me/xxxx.

38. Keep up #GivingTuesday momentum
through December
Create #GivingTuesday wrap up w/ donor, dollar & tweet stats
• Blog
• Fundraiser update
• Social media
Identify goals for rest of year
• Thank donors for getting you this far
• Encourage them to help you hit your full 2015 goals