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One in a million
Gunter Boutsen fishtank
Jesse Wynants i-merge
1. Why do people blog?
store your  KNOWLEDGE
become FAMOUS
Get FEEDBACK
become an AUTHORITY
win an AWARD
or
get invited  as a  SPEAKER
TEST your ideas TEST your ideas
CONNECT
CONNECT with people MEET
MEET
create TRANSPARANCY
SHARE
2. What type of blog do you want?
VLOG or video blog CEO blog
collaborators blog
PR blog
EVENT blog
BRAND blog
BRAND blog?
KNOWLEDGE blog
TEST blog
REFERENCE blog REFERENCE blog
3. Are you talking to me?
Choose a  NICHE
4. Posting guidelines
STYLE
SCHEDULE
FREQUENCY
ORIGINAL content ORIGINAL content
PERSONALISE your blog
organise a BATTLE
5. Choose innovation
CONNECTED SERVICES
use MULTIMEDIA
AGGREGATE your content
use the web: WIDGETS
MOBLOG
GEOCODE  your content
6. Spread the word
stimulate SOCIAL BOOKMARKING
SYNDICATE your content
TAGGING
PARTICIPATE in the ecosystem
GOOGLE is your friend
7. Measure your succes
IP-number 212.42.32.109 says hello
SUBSCRIBERS are fans
people who COMMENT are groupies
COMMUNITIZE your blog
[email_address] jesse.wynants@i-merge.net

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