Advice from Matt Hatch on identifying your customers.

1. Sizing the Market
Penetrate, Dominate, Cascade
Building Business Relationships

2. Business Relationships
‘Its easier to stay warm than get warm’
No company is an island in the world of business. Each company is locked into
a complex network of relationships with its customers, suppliers and others...
What happens in these relationships is critical to the success of any business…

3. Penetrate
Don’t ignore the small fish
Real Life Example: STMicro Set Top Box Market 1996+

4. Domination
Real Life Example : ST Nokia WLAN 2005

5. Cascade
Real Life Example: Red7 and Mobile Gaming

6. … and finally
Don’t ignore the wise old sage