Weitere ähnliche Inhalte Ähnlich wie Mobility intro2014 Ähnlich wie Mobility intro2014 (20) Mehr von Lee Schlenker (20) Kürzlich hochgeladen (20) 3. Zaarly
• Zaarly is a buyer-powered
market - focus on what people
want than what they have
• Creates a broad, transparent,
and social marketplace
• 43 percent of the items are
requests for "stuff, 40 percent for
services, and 17 percent for
"access to experiences―
• Business model based on
transactional sales
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4. Objectives and agenda
Date
• les enjeux pour l'entreprise
• l'étude des besoins
• les concepts fondamentaux et
l'architecture de la mobilité
• la maquettage de votre
application
• la mise en œuvre et la gestion du
projet
Intro
Metrics
19/12/2013 09:00
L’introduction
24/01/2014 09:00
Ce module explore :
Theme
Stratégie mobile
31/01/2014 09:00
La Gestion de projet
14/02/2014 09:00
Présentation des
livrables
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5. Expérience
• Assez peu dans les applications
mobiles a part leur utilisation –
Florent
• Utilisation personnelle d'applications
variées sur Google Play et App Store
– Anne Sophie
• Je n'ai pas encore adopté la tablette
car c'est inutile dans mon cas Baptiste
• Participations à de nombreux
weekend de développement
d'applications mobiles – Héni
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6. How can IT improve productivity?
Focus
Improve
Knowledge
Leverage
Mesure
Organization
Processes
Explicit
Transactions
Efficiency
Services
Delivery
Implicit
Interactions
Effectiveness
Networks
Relationships
Emerging
Interactions
Innovation
Search
Relevancy
Connected
Associations
CTR
Mobility
Context
Embedded
Proximity
Relevancy
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7. Module Evaluation
Students will be evaluated on the pertinence and
ergonomics:
• Of their requirement study for a mobile
application (100%)
Commentary, examples and analysis of
mobile business can be found at
http://www.scoop.it/t/mobile-business
Intro
• What specific business problem(s) are you
addressing?
• What are the applications’ specifications?
• Which platforms, languages, and functions will be
used?
• How will the project be managed?
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8. Mobile Enterprise Applications
•
•
•
•
•
Intro
Pourquoi Mitch Betts, dans son dossier sur les
applications mobile en entreprise, est-il assez
pessimiste sur la possibilité des entreprises
d’adapter les stratégies mobiles à court terme ?
L’étude suggère que le développement d’une
stratégie de ―mobile first‖ pose un problème
pour les DSI. Pourquoi ?
D’après les auteurs pourquoi les DSI doivent-ils
repenser leurs moyens à concevoir, développer
et manager leurs applications mobiles?
Quels sont les trois défis majeurs cités dans la
gestion d’une ―store‖ d’applications?
D’après Mike Gualtieri quelles sont les qualités
nécessaires d’une bonne expérience mobile ?
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©2013 LHST sarl
9. Market Scope
• In 97 countries around the world, there
are now more mobile devices than
there are people.
• There were 158.1 million mobile
payment users worldwide in 2011 and
the numbers should reach 1 billion in
2016.
• IDC predicts that by 2014 there will
have been over 76 billion mobile
apps downloaded worth an estimated
US thirty five billion
• By 2015, 500 millions smartphones and
200 millions tablets will be in circulation
'Forecast: Mobile Application Stores, Worldwide, 2008-2014
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11. 76% Use Location Check-in Services
In total, 16.7 million mobile subscribers, including 12.7
million smartphone subscribers (76% of the
smartphone owners), used location-based checkin, according to comScore.
36.6%
34.7%
Android accounted for the largest share, with about
33.7%
37% checking-in, while about 34% of users checked in
27.1%
from an iPhone. Apple having the highest
25.5%
representation relative to its share of the total
22.0%
smartphone market.
7.5%
4.3%
Android
RIM
Apple
% of Smartphone Users
Intro
Impact
2.0%
2.3%
2.8%
Microsoft
Palm
1.2%
Symbian
% of Check-In Service Users
Application
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©2013 LHST sarl
12. The specificity of tablets users
A study from the etailing group and Coffee Table, “The
„Shopping Mindset‟ of the Mobile Consumer,” indicates that
tablet users are more likely than smartphone users to engage in
online buying and/or browsing on a daily, weekly, several times
per month, and monthly basis than smartphone users.
25%
24%
19%
16%
19%
17%
15%
12%
11%
10%
Weekly
Several
times per
month
Once a
month
Smartphone
iPad for Business Survey
2012
IDG Connect
Intro
Impact
9%
7%
6%
Daily
10%
Application
4 or more Less than 4
times per
times per
year
year
Never
Tablet
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©2013 LHST sarl
13. Mobility rather than Mobile
•
•
•
•
•
Mobility is radically different from the
"desktop" experience
Mobility is a "lean back" experience like
sitting in the metro watching a video
It is also "lean forward" — like shopping
at the FNAC during a lunch break
In many cases, it's "lean free" when
you're scanning news headlines or
photos from friends in class
Mobile is nuts, bolts, and infrastructure,
while mobility is the context which
determines customer value
David Armano
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14. Gigwalk
« Gigwalk connects people with businesses to get
work done anywhere “
Intro
• A mobile work marketplace connecting
businesses to their communities
• Crowdsourcing model – Users are paid to
collect, capture and report real-world data
• Work includes verify a street name,
photograph a menu, report on red-light
cameras, confirm product placements in
stores
• The company currently targets realestate, local, travel, government,
consumer research, and retail
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15. Shopkick
•
•
•
•
•
Intro
Metrics
Shopkick, lancée en août 2010 à Palo
Alto
C’est une application de géolocalisation
permettant de gagner des points et
recevoir des coupons promotionnels
Plus de 2,3 millions de consommateurs
ont téléchargé l’application générant
ainsi plus de 2 millions d’entrées
physiques en magasin
Une fois en magasin, des taux de
conversion en clients de 15 à 20%.
Au total, plus 700 millions de produits
ont été consultés via l’application dont 7
millions ont été scannés durant une
visite en magasin.
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16. MUSE™
Executive Education has become personal, social, interactive, and dynamic.
MUSE™ is designed for managers looking to leverage innovative business technologies like Mobile
Strategies, Omnichannel Distribution, Social Commerce, and Open Innovation in their current roles and their future
careers.
MUSE's unique approach to blended learning offers:
•a constantly updated summary of the key
challenges, opportunities and learnings available on any
mobile device;
•a personal notebook to comment, question and share key
learnings
•dynamic quizzes and games to test and benchmark your
development
•real-time access to recommended trade and professional
articles
•tailored intra and inter-entreprise workshops to meet your
needs and objectives.
Built around the Amaté™ platform for professional development
http://bit.ly/1dmhXNZ
©2013 LHST sarl
18. Funnel Analysis
• Why are users are failing to complete proposed
activity?
• Monitor conversion rate using unique visitors
and click-through rates.
• Landing pages provide the biggest challenge to
digital challenges.
• Reduce number of steps to facilitate
engagement.
• Reduce the number of fields that require user
input.
• Check for leaks: visitors might not be dropping
completely but using other routes.
Cian O' Sullivan
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19. Social stickiness
• What aspects of your app are influencing the
mindset of your users?
• Monitor the « stickiness » of your message
through number of visits, time spent per
visit, citations and redirects.
• What customer challenges/opportunities are you
addressing?
• What skills and knowledge are you targeting?
• How does your application fit into the story that
your customers are trying to tell?
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20. Mapping context
• Why your user base does what it does?
• Tracking time and location to map out
the spaces where "what's going on"
happens.
• Context is a means of measuring the
extent to which a vision (product,
service, idea) can be shared
• Social spaces are constructed from a
vision, ―actors‖, repeatable events, and
outcomes.
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21. Social graph and emergent behavious
• How does your data elucidate user
behavior?
• Social graphs are the global mapping
of your customer base and how
they're related
• Capture and monitor identity, quality
and structure of relationships with
others
• Emergent behaviors – what new
business opportunities might be
Alex Iskold
explored?
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23. Visionning the opportunity
•How could real time access to company
information change customer buying
behavior?
•What different mobile functions could change
the way you do business?
•What business data would you like accessible
anytime, anywhere for your managers?
•How might your managers use mobile devices
to interact with your business?
•How could your employees be more
productive off-site?
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24. Organizational Issues
• Integration into business process
– Business model, information flow
• Integration into organizational
structure
– Who is responsible for what?
• Integration into technical
infrastructure
– Devices and communication
infrastructure
• Integration into security concept
– Danger of new security leaks
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24
©2013 LHST sarl
25. Technical Implications
• Application scenario
– Choosing an appropriate scenario
• Mobile device
– Software infrastructure, hardware
requirements
• Communication technology
– On-/Offline scenario
– Wireless Wide Area Networks/ Wireless
Local Area Networks
– Communication protocol
• Application architecture scenario
– Thin/fat client
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25
©2013 LHST sarl
26. Languages and development
environments
• jQuery Mobile – jQuery Mobile is a
lightweight framework which built with
progressive enhancement, and has
a flexible, easily theme able design.
• Mobl - mobl is a free and open source
language for speed up mobile application. It
deploy on iOS, android, and
other phones supporting HTML5.
• MoSync - MoSync is an open source SDK,
using C++ and a set of powerful APIs.
• Sencha Touch - Sencha Touch is an
application framework build to leverage
CSS3, HTML5, and JavaScript.
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29. Requirement Study (Cahier des
Charges)
Introduction
Purpose
Scope
Business Model
References
Overview
Specific Requirements
Functionality
Usability
Performance
Security
Design Constraints
Supporting Information
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30. Purpose
« This document will describe
all the functional and
nonfunctional requirements,
design constraints, and other
factors necessary to build my
application. It will also
describe the expected use
scenarios, business model,
and evaluation metrics of the
application‖.
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31. Scope
« This mobile application has
been designed as a course
project.
This work corresponds to the
requirement study of the ―Mobile
Applications Module‖ of the
MT114 module at the
EMLYON.‖
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32. Business Model
• Describe the application’s target
audience by needs
• Specify how the applications
functions and processes provide
measurable value
• Provide the user metrics with
which the application can be
evaluated
• Describe how your company will
make monetize this application
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33. References
« This mobile application has
been based on a study of
comparable applications
currently on the market. These
include :
…..
…..
…...
……‖
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34. Application Overview
« This product will be used…
The primary users are ….
The primary benefits are….
The primary risks are….‖
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35. Functionality
For each function :
Describe and prioritize the
function
Diagram the dataflow
Document the requirements
(preconditions and postconditions).
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36. Usability and Performance
• Describe the application’s
interface
• Specify response time,
throughput, capacity.
• Business partners/integrators
can enhance the application…
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37. Security
Describe how the application will
deal with:
•
•
•
•
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Authorization.
Confidentiality
Protection of enterprise data.
Backup and Recovery
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©2013 LHST sarl
Hinweis der Redaktion Pourquoi Mitch Betts, dans son dossier sur les applications mobile en entreprise, est assez pessimiste sur la possibilité des entreprises d'adapter les stratégies mobiles à court terme ? But mobile apps require a new way of thinking. “Mobile is not merely another chapter in the smaller, faster, cheaper device story. And it’s not tiny Web or screen-scraped PC applications,” a recent Forrester Research report points out. It requires asking customers how they want to interact with your business at key moments of decision or action. And it requires giving them an experience that they find engaging, intuitive, fast and maybe even fun. To be blunt: The opposite of a traditional ERP system. Pourquoi l'étude suggère que le développement d'une strategie de "mobile first" pose un problème pour les DSI? Marcus and Millichap is in good company. Mobile-first apps represent a conundrum for IT leaders. On the one hand, CIOs are excited about the potential payoffs, and often they’re being pressured to deliver sexy new apps to mobile-toting end users, executives and customers.On the other hand, Gartner’s Clark notes that “fragmentation and chaos” in the mobile marketplace, where new releases and versions of mobile operating systems are coming out all the time, has made it difficult for businesses to develop and execute a coherent strategy.According to Gartner research, the number of smartphones is projected to exceed 6.7 billion by 2015 worldwide, creating huge opportunities for consumer-oriented businesses.Seth Robinson, director, technology analysis at CompTIA, an industry association. However, the ability to connect to customers in a mobile environment is increasingly important. So any mobility strategy must address the needs of two differentgroups with distinct needs and requirements.Pourquoi les auteurs suggèrent-ils que les DSI doivent repenser leurs moyens à concevoir, developper et manager leurs applications mobiles? Going mobile first often requires IT leaders to rethink the mix of talent and expertise they apply to application design, development, management and maintenance. While the CIO and IT are often in charge of mobile application strategies, this is not always the case. And active participation by other business groups is critical, industry sources agree. Quels sont les avantages et désavantages d'HTML 5 cités dans l'article? HTML5 protocol, which provides strong Web-based animation and interactive capabilities and can run on multiple platforms. The W3C has yet to fully ratify certain key elements of the protocol, such as caching, which allows mobile users to work offline, Gartner’s Clark warns. However, many IT leaders are already using or planning to use it. “HTML5 seems like good solution to some of the interactive problems, and we would love to leverage mobile devices’ location capability,” AARP’s Hassanyeh says. For example, “We are working toward a location service where, if you walk into a store, we let you know of the discount [or] service we offer. Or we can help you find a caregiver for your mother in Florida.”Quels sont les trois défis majeurs dans la gestion d'une "store" d'applications? AppCentral, for example, claims that its Mobile App Management software handles three major challenges facing enterprises trying to manage apps on mobile devices: distribution, security and administration. Quels sont les qualités nécessaires d'une bonne expérience mobile d'après Mike Gualtieri ?Gualtieri’s report says that “lovable mobile user experiences” must have the following qualities:• Utility: A mobile app must deliver functions that allowcustomers, employees or business partners to achieve their goals–using the ingenuity and capabilities of your business. Usability: Your mobile appmust be extremely easy to use. Desirability: The experienceof using the mobile app should produce positive emotions. “You’d think that useful and usable would be enough – but they are not. Usersalsowant to enjoytheirexperience,” Gualtieriwrites.
