This document discusses basic design principles related to color. It provides information about different colors including red, green, yellow, blue and their cultural meanings around the world. It also discusses concepts like complementary colors, hue, shade, color balance and hex codes. The document concludes with an in-class graphic design project where students are asked to work in groups to come up with a logo design and color scheme for a fictional coffee shop called "Coffee Buzz". They need to submit their team name, color choices and logo design on a blog.

1. Lesson 5: Basic Design Principles [Part 3]COLOURS M.5 Graphic Design Ajarn Jamie

2. RED

3. Red Associated with fire Intense, vibrant, aggressive Stimulates blood pressure Festivity (Santa Claus) Devil, debt, revolution, danger

4. Red Around the World In China red symbolizes celebration and luck, used in many cultural ceremonies that range from funerals to weddings. In India red is the color of purity (used in wedding outfits).

5. GREEN

6. Green Associated with spring, youth, the environment Makes people feel calm Colour of envy, nausea, poison and decay

7. Green Around the World In China, green hats mean a man's wife is cheating on him; it is not a good colour for packaging. In France studies have indicated green is not a good colour choice for packaging either. In India green is the color of Islam. In Ireland green has religious significance (Catholic).

8. YELLOW

9. Yellow Associated with sun and light Has the highest reflection value Colour seen first when against black Colour of illness, cowardice (-), and happiness, hope (+)

10. Yellow Around the World In Asia yellow is sacred, and imperial. The yellow rose is a symbol of friendship, less passionate or threatening than red ones.

11. BLUE

12. Blue Associated with the sky and water Represents spirituality Signifies detachment, peace, distance Color of depression, cold and introversion

13. Blue Around the World In China, blue is associated with immortality. In Colombia, blue is associated with soap. For Hindus blue is the color of Krishna. For the Jews, blue symbolizes holiness. In the Middle East blue is a protective color.Blue is often considered to be the safest global color.

14. Complementary Colors Colors that are opposite on the color wheel are called complementary colors. They make an impression when used together.

15. Hue Hue means the name of the color! Hot pink Lime green Powder blue

16. Hex Codes Each hue has a different hex code, or six-digit number that means what color it is. In Photoshop, you can customize the exact color that you want.

17. Shade Shade is the different amounts of a color that are added. The most red is on the left and as the level goes down red turns to black.

18. Color Balance Dynamic to Less eye-catching: Complements Split complements Analogous Monochromatic colors

23. In-class Graphic Design Project Get into groups of THREE You are part of a graphic design team—I want you to pretend that you own a design company. Try and think of a name for your company.

24. What does a graphic design team do? Help to come up with ideas BRAINSTORM! Deliver the best product to its customers Be as creative and thorough as possible Solve problems together!

25. What is the project? “I want to open up a café/ coffee shop/ restaurant named Coffee Buzz. I want you to tell me what colour(s) I should use for my logo or in my advertisements. What color is associated with Coffee Buzz?”

26. Your Job First, tell me which colours you think would use for advertising Coffee Buzz. Why did you choose these colours? Then, using Photoshop work together to design a simple logo.

27. What I want today Each group – create a blog and upload: Your Graphic Design Team name. Your teams’ names and numbers. What colours, shapes and lines you decided to use and why. Coffee Buzz A copy of your logo (Remember to save your completed file as a .jpg or .gif).