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SmartPhone
      Nada junior high school
Personal Computer Users’ Association
               CFO

               (a.k.a Tehu)
1995 8   16      (15   )




iPhone/Android

Web
@tehutehuapple
#devsumi
 #18D5
※
1

2

3 iPhone v.s. Android

4
1

2

3 iPhone v.s. Android

4
GPS/Maps                   Document

                    Clock      Contacts
  Web
            ToDo            Email
                                       Dictionary

Camera   SmartPhone                       Memo
  Multi-Media               Calculator
                   Radio
         Game               Schedule
PDA
2009



                                  6.8% 4.3%4.3%
                                              1.3%
                          11.1%


       Apple
       HTC

       RIM



                                        72.2%
MM
2009           2010   4
2010



                                   22.3%
                                             0.4%
                            2.4%
                          4.9%
       Apple              4.9%
       HTC

       RIM
               ↑


                                           65.1%
MM
2010               2010    10
2010


                                   22.3%


                                             0.4%
                            2.4%
                          4.9%
       Apple              4.9%
       HTC

       RIM
               ↑


                                           65.1%
MM
2010               2010    10
2010   (     )




       Apple
       HTC↑

       RIM
                      ↑
                 ↑↑
                 ↑↑
2010   (     )




       Apple
       HTC↑

       RIM
                      ↑
                 ↑↑
                 ↑↑
 iPhone
PDA
Application
PDA
PDA
 iPhone
 iPhone
 iPhone



  App Store
Android



Op
  en
Android




Android Market
Open

Google

         Win/Mac/Linux

           ...
Closed

Apple

         Mac

Apple
App Store

Android Market
iPhone App
iPhone
Health Calc
Health Calc
Tehu
iPhone
84 %
2010 1   10   20
639,000
  2009 10
¥430,000
    2010   1
3,561,000
     2010   1
7,900            /day

iTehu Dev Team   1
100,000,000+
iPhone iPod touch iPad
400,000+
App Store   iPhone
10,000,000,000+
App Store
FingerPiano
                        Jumpei Wada




LightBike
     Pankaku Inc.
Gold Ru!
How?
iPhone SDK
SDK
Software Development Kit
SDK
SDK
iPhone SDK


         Interface                  iPhone
Xcode                Instruments
          Builder                  Simulator
http://developer.apple.com/iphone/


        SDK,           ,

        ¥10,800/
      SDK & OS,    ,
Objective-C
card = [[NSMutableArray array] retain];
Demo
Video
Video   © 2009-2010 iTehu Dev Team. All Rights Reserved.
Video
iPhone SDK


         Interface                  iPhone
Xcode                Instruments
          Builder                  Simulator
Simple and easy
Free
       iPhone SDK for everyone




developer.apple.com/iphone/
1

2

3 iPhone v.s. Android

4
P

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3 iPhone v.s. Android

4
P

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3 iPhone v.s. Android

4
2007.1   2008.6   2009.6   2010.6
   vs
 iPhone   Android
 iPhone   Android
 iPhone   Android

   P
 iPhone   Android

   P
 iPhone   Android

   P

            P
 iPhone   Android

   P

            P
 iPhone   Android

   P

            P

   P
 iPhone   Android

   P

            P

   P
 iPhone   Android

   P

            P

   P

            P
 iPhone   Android

   P

            P

   P

            P
 iPhone   Android

   P

            P

   P

            P
 iPhone   Android
 iPhone   Android
 iPhone   Android

   P
 iPhone   Android

   P
 iPhone   Android

   P

            P
 iPhone   Android

   P

            P
 iPhone   Android

   P

            P

   P
 iPhone   Android

   P

            P

   P
 iPhone   Android

   P

            P

   P

            P
 iPhone   Android

   P

            P

   P

            P
 iPhone   Android

   P

            P

   P

            P
   vs





2007.1   2008.6   2009.6   2010.6
2010.6




         ?


Op
  en
2010
2000
1990
1980

1983
Apple Event
Closed
Open
+ Jobs

<
<
+ Jobs

=
>
Open > Closed
P

P

3 iPhone v.s. Android

4
P

P

P iPhone v.s. Android
3

4
P

P

P iPhone v.s. Android

4
Twitter Tehu

               NTT
Tehu

       IT
iPhone 3G
Internet
     ×
SmartPhone
Internet × SmartPhone
          Web
charm
Users don’t like high technologies.
They like charming technologies.
My dream
Tehu
Tehu
Tehu
Tehu
charm
Aug 01 2010
!
P

P

P iPhone v.s. Android

4
P

P

P iPhone v.s. Android

P
P

P

P iPhone v.s. Android

P
Q&A
Thank you.
SmartPhone
      Nada junior high school
Personal Computer Users’ Association
               CFO

               (a.k.a Tehu)

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[18-D-5] SmartPhone - アプリ開発とその未来