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1. SWOT analysis of
NOKIA
PRESENTED BY- Madhusudan Sharma
MBA 3rd sem.

2. ABOUT NOKIA:
Industry: Telecommunications equipment
Establish: Finland (1871)
Founders: Fredrik Idestam & Leo Mechelin
Area served: Worldwide
Key people: Risto Siilasmaa (Chairman)
Rajeev Suri (President and
CEO) Timo Ihamuotila (CFO)
Products: List of Nokia products Services
Maps and navigation, music,
messaging and media
Software solutions.

3. • LARGEST PRODUCER OF MOBILE PHONE
• FACING TOUGH COMPETION FROM RIVAL
COMPANIES
• LOSING MARKET SHARE (LOST 3%
MARKET SHARE IN LAST ONE YEAR)

4. SWOT ANALYSIS OF NOKIA

5. STRENGTH OF NOKIA
1. EXPERIENCE
2. EXPERTISE
3. KNOWLEDGE OF CUSTOMER
4. WORLD WIDE DISTRIBUTION NETWORK
5. REPUTATION

6. WEAKNESS OF NOKIA
1. SLOW REACTION TO NEW RIVALRY
2. LOW POPULARITY OF SYMBIAN
OPERATING SYSTEM
3. POOR DESIGN OF SMART PHONES
4. LOW PERFORMANCE OF SMART PHONES

7. OPPORTUNITIES
1. MOBILE DEVICE MARKET IS GROWING
AT THE RATE OF 14%
2. SMART PHONE DEMAND IS GROWING
FASTER THAN EVER

8. THREATS TO NOKIA
1. RIVAL APPLE IS TAKING UP MARKET
SHARE FROM NOKIA
2. IPHONE IS THE MOST POPULAR MOBILE
DEVICE
3. SAMSUNG, MOTOROLA, SONY ERICSON
IS USING GOOGLE ANDROID WHICH IS
MORE POPULAR THAN SYMBIAN
4. NEW ENTRANTS ARE ENTERING THE
MARKET FOLLOWING APPLE. EG.-DELL,
GOOGLE, ACER ETC

9. BRAND POSITION OF NOKIA

10. INTRODUCTION ON NOKIA N8
TO CONVERT THE WEAKNESSESS INTO
STREANGTH AND TO RESPONSE TO THE NEW
THREATS FROM COMPETITORS, NOKIA NEEDED
A PRODUCT OF TOP CLASS.
AND THIS IS NOKIA N8. BEST EVER PRODUCT
OF NOKIA
NOKIA LAUNCH IT ON 30 SEPTEMBER 2010

11. CONVERTING WEAKNESS TO
STRENGTH
1. N8 convert designing weakness of Nokia
to its strength
2. Upgrade version of symbian (operating
system) was used in N8 which was over
come the operating system issue.

12. UTISILING OPPORTUNITIES
1.GROWTH IN THE MARKET WAS BE WELL
CAPTURERED BY NOKIA WITH ITS DEBUT
OF N8.
2. GROWTH IN STYLE AND SOCIAL
NETWORKING IS ADOPTED MORE
EFFICIENTLY IN N8.

13. CONCLUSION
ANALYSING SWOT, N8 IS THE TIMELY
PRODUCT OF THE CURRENT SITUATION
WHICH WILL HELP NOKIA TO REGAIN ITS
LOST MARKET SHARE AND INCREASE
REPUTATION.

14. NOKIA Lumia 830 NOKIA Lumia 730

15. NOKIA Lumia 630 NOKIA Lumia 530

16. NOKIA N8

17. THANK YOU……