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TOP 10
VIDEO MARKETING MISTAKES

         Presented By SarkEMedia.com
M I S TA K E # 1 : R E LY I N G O N A
                 VIRAL HIT
While a viral hit would be nice, it’s not the norm
for YouTube users. Video Marketing takes more
               than just one video.
MISTAKE #2: NO CHANNEL

Create a channel and build an audience that
      comes back for more and more.
MISTAKE #3: GETTING
    TOO FANCY

           You don’t need a
           fancy video with
           all kinds of
           special effects to
           be successful.
           Sometimes
           simple is better.
M I S TA K E # 4: E QU I P M E N T
             WO E S


            Work with what you have.
            Worrying too much about
          equipment will keep you from
             doing what you want to
           do…which is making great
                    videos.
MISTAKE #5: NOT KNOWING
     YOUR AUDIENCE


 Get to know your
 audience and then
 deliver what
 they’re looking for.
M I S TA K E # 6: E X P E C T I N G FA S T
                 R E S U LT S


Give yourself at least 6 months of consistent effort and
   improvement to see your audience start to grow.
MISTAKE #7: NO CALL -TO-
           ACTION



All your content needs
    a call-to-action,
including your videos.
MISTAKE #8: NOT
SPENDING MONEY


        Don’t go into debt,
        but do invest your
        profits into
        improving your video
        marketing. Wise
        investment will go a
        long way.
MISTAKE #9: NOT
          TRACKING




Read and learn from your video analytics.
MISTAKE #10: NOT
            PROMOTING


  Don’t expect YouTube or any video site to
make your video popular. You’ve got to get out
        there and promote it yourself.
R E A DY F O R V I D E O M A R K E T I N G
                  SUCCESS?


[                           Visit Sarkemedia.com and click
                             the likables section. There you’ll
                             find the free downloads that go
                             with this slidedeck. Enjoy!

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10 video marketing mistakes

  • 1. TOP 10 VIDEO MARKETING MISTAKES Presented By SarkEMedia.com
  • 2. M I S TA K E # 1 : R E LY I N G O N A VIRAL HIT While a viral hit would be nice, it’s not the norm for YouTube users. Video Marketing takes more than just one video.
  • 3. MISTAKE #2: NO CHANNEL Create a channel and build an audience that comes back for more and more.
  • 4. MISTAKE #3: GETTING TOO FANCY You don’t need a fancy video with all kinds of special effects to be successful. Sometimes simple is better.
  • 5. M I S TA K E # 4: E QU I P M E N T WO E S Work with what you have. Worrying too much about equipment will keep you from doing what you want to do…which is making great videos.
  • 6. MISTAKE #5: NOT KNOWING YOUR AUDIENCE Get to know your audience and then deliver what they’re looking for.
  • 7. M I S TA K E # 6: E X P E C T I N G FA S T R E S U LT S Give yourself at least 6 months of consistent effort and improvement to see your audience start to grow.
  • 8. MISTAKE #7: NO CALL -TO- ACTION All your content needs a call-to-action, including your videos.
  • 9. MISTAKE #8: NOT SPENDING MONEY Don’t go into debt, but do invest your profits into improving your video marketing. Wise investment will go a long way.
  • 10. MISTAKE #9: NOT TRACKING Read and learn from your video analytics.
  • 11. MISTAKE #10: NOT PROMOTING Don’t expect YouTube or any video site to make your video popular. You’ve got to get out there and promote it yourself.
  • 12. R E A DY F O R V I D E O M A R K E T I N G SUCCESS? [  Visit Sarkemedia.com and click the likables section. There you’ll find the free downloads that go with this slidedeck. Enjoy!