13. Lean Canvas
Focus on problems, solutions, key metrics
and competitive advantages.
14. Lean Canvas
• One Page Solution, even for multisided
businesses
• Easy to understand
• Easy to create
• Fast to create
• Easy to adapt
• Easy to communicate
• Entrepreneur focus
15. Multisided Business
Two-sided markets, also called two-sided
networks, are economic platforms having two
distinct user groups that provide each other
with network benefits. The organization that
creates value primarily by enabling direct
interactions between two (or more) distinct
types of affiliated customers is called a multi-
sided platform (MSP).”
17. Lean Canvas
1 2
1. Problem and Existing Alternatives
– What are the Top 3 Problems that you are solving?
– How are people solving the problems today?
2. Customer Segments and Early Adopters
– Who are your target customers?
– Out of these group who do you think are your first users (early Adopters)?
18. Lean Canvas
3
3. Unique Value Proposition (UVP)
• Why you are different and worth getting
attention
• What makes you standing out?
• What is the number one problem you are solving
and for whom?
19. Lean Canvas
4
4. Solution
• Top three features of your product
according to the problem you are
currently solving?
Example (Faranesh)
1. Persian language
2. Easy access
3. Focus on Beginners Level
20. Lean Canvas
5
5. Channels (Your path to the customer)
• How do you reach your customers?
• Possible channels are:
– SEO
– Blogs/websites
– Facebook Ads
– Print Ads
– Word of mouth
– Events (Conferences, Tradeshows)
– Partnerships
– Friends
Examples
Word of mouth (Payping)
Direct Sales (Rangitar)
Appstore (Namlik)
Social Media (Parvaneh)
21. Lean Canvas
7 6
6. Revenue Streams
– How are you going to make money? Not in three to five years but in 5 months?
– How much money with each revenue stream (What are the models, how much money per
customer)
7. Cost structure
– What are your upcoming operational costs? Not in three to five years but in the upcoming
months?
• Server, Salaries, software, advertising…….
22. Lean Canvas
8
8. Key Metrics
• The numbers that tell you how you are performing!
• Come up with three numbers.
Examples
Booked Sessions (Fullfekr)
Number of daily unique visitors (Botick)
Sold Items (EasyPaz, Limanza)
23. Lean Canvas
9
9. Unfair Advantage
• What do you have that others don’t have and cannot
easily copy or buy?
Examples:
• Patent
• Endorsement by a well known expert
• Insider Information
• A team with outstanding experience and knowledge
25. Feedback
Present your Canvas to one other team and ask
them for feedback
– Where did they have trouble to understand?
– Did they have the feeling you were to general/to
detailed?
– Could they think about different key features,
customers, additional channels,……
34. Books to read
The Lean Startup (Eric Ries)
Running Lean (Ash Maurya)
https://leanstack.com/blog/
http://www.startuplessonslearned.com/
Hinweis der Redaktion
Brief overview on the topic of lean startup, then we will move to one essential feature and framework,
It is hands on so after a short introduction you will create something
Change your place
Take notes
90% of Startups fail
What do you think is the problem?
Framework and philosophy
Getting early feedback
Only produce what customers really need
Don’t waste your time building an entire product nobody wants
Zappos
dropbox
Getting early feedback
Only produce what customers really need
Don’t waste your time building an entire product nobody wants
Framework and philosophy
Getting early feedback
Only produce what customers really need
Don’t waste your time building an entire product nobody wants
Zappos
dropbox
Getting early feedback
Only produce what customers really need
Don’t waste your time building an entire product nobody wants
Developed by Ash Maurya,
Goal: to make a entrepreneur focused version (compared to the Business Model Canvas)
Changed 4 Boxes (Key Activities and Key ressources)
Customer Relationship (covered by the channels
and
Key Partners: Partnerships are important but should not be the starting ground of your business
Getting early feedback
Only produce what customers really need
Don’t waste your time building an entire product nobody wants
Taskulu:
Acqusition: Signups
Activation: creating the first project
Retention: Coming back and create another project or update the old one
Revenue: Number of people that get paying customers
Referr
