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Workshop lean startup

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Introduction to Lean Startup, Lean Canvas

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Workshop lean startup

  1. 1. WORKSHOP: LEAN CANVAS
  2. 2. • Intro to Lean Startup • The Lean Canvas – Overview – YOUR Lean Canvas • Risks Agenda
  3. 3. The Problem
  4. 4. Lean Startup
  5. 5. One Problem Too much thinking, not enough asking Too much preparing, not enough feedback
  6. 6. Lean Startup Build – measure - learn
  7. 7. Lean Startup
  8. 8. Lean Startup “The Lean Startup provides an […] approach to creating and managing startups and get a desired product to customers' hands faster.”
  9. 9. Lean Startup Build – measure - learn
  10. 10. “Build- Measure- Learn” • Lean Canvas • Customer Development • MVP • (Actionable) Metrics • Pivot • Scrum • UI UX
  11. 11. LEAN CANVAS
  12. 12. Lean Canvas “An easy way to capture your Business Model”
  13. 13. Lean Canvas Focus on problems, solutions, key metrics and competitive advantages.
  14. 14. Lean Canvas • One Page Solution, even for multisided businesses • Easy to understand • Easy to create • Fast to create • Easy to adapt • Easy to communicate • Entrepreneur focus
  15. 15. Multisided Business Two-sided markets, also called two-sided networks, are economic platforms having two distinct user groups that provide each other with network benefits. The organization that creates value primarily by enabling direct interactions between two (or more) distinct types of affiliated customers is called a multi- sided platform (MSP).”
  16. 16. Lean Canvas
  17. 17. Lean Canvas 1 2 1. Problem and Existing Alternatives – What are the Top 3 Problems that you are solving? – How are people solving the problems today? 2. Customer Segments and Early Adopters – Who are your target customers? – Out of these group who do you think are your first users (early Adopters)?
  18. 18. Lean Canvas 3 3. Unique Value Proposition (UVP) • Why you are different and worth getting attention • What makes you standing out? • What is the number one problem you are solving and for whom?
  19. 19. Lean Canvas 4 4. Solution • Top three features of your product according to the problem you are currently solving? Example (Faranesh) 1. Persian language 2. Easy access 3. Focus on Beginners Level
  20. 20. Lean Canvas 5 5. Channels (Your path to the customer) • How do you reach your customers? • Possible channels are: – SEO – Blogs/websites – Facebook Ads – Print Ads – Word of mouth – Events (Conferences, Tradeshows) – Partnerships – Friends Examples Word of mouth (Payping) Direct Sales (Rangitar) Appstore (Namlik) Social Media (Parvaneh)
  21. 21. Lean Canvas 7 6 6. Revenue Streams – How are you going to make money? Not in three to five years but in 5 months? – How much money with each revenue stream (What are the models, how much money per customer) 7. Cost structure – What are your upcoming operational costs? Not in three to five years but in the upcoming months? • Server, Salaries, software, advertising…….
  22. 22. Lean Canvas 8 8. Key Metrics • The numbers that tell you how you are performing! • Come up with three numbers. Examples Booked Sessions (Fullfekr) Number of daily unique visitors (Botick) Sold Items (EasyPaz, Limanza)
  23. 23. Lean Canvas 9 9. Unfair Advantage • What do you have that others don’t have and cannot easily copy or buy? Examples: • Patent • Endorsement by a well known expert • Insider Information • A team with outstanding experience and knowledge
  24. 24. Lean Canvas TIME TO GET FEEDBACK!
  25. 25. Feedback Present your Canvas to one other team and ask them for feedback – Where did they have trouble to understand? – Did they have the feeling you were to general/to detailed? – Could they think about different key features, customers, additional channels,……
  26. 26. RISKS
  27. 27. Types of Risks Product Risks Getting the product right Customer Risk Building a path to customers Market Risk Building a viable business
  28. 28. Risks Product Risks Getting the product right • Problem • Unique Value Proposition • High Level Concept • Solution • Key Metrics
  29. 29. Risks Customer Risk Building a path to customers • Customer Segments • Early Adopters • Channels
  30. 30. Risks Market Risk Building a viable business • Existing Alternatives • Revenue Streams • Cost structure • Unfair Advantage
  31. 31. Lean Canvas TIME TO DISCUSS AGAIN!
  32. 32. Next steps
  33. 33. Next steps
  34. 34. Books to read The Lean Startup (Eric Ries) Running Lean (Ash Maurya) https://leanstack.com/blog/ http://www.startuplessonslearned.com/

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