1st Study of FinTech Startups in Germany, Austria & Switzerland

http://www.FinTechForum.de © TechFluence Consult UG (haftungsbeschränkt) 1
FinTech Forum DACH
http://www.FinTechForum.de
1st
Study of FinTech Startups & Innovators
in Germany, Austria and Switzerland
01st
Feb. 2014, Frankfurt am Main
Sponsors
A BankITX and TechFluence initiative

Foreword
We launched FinTech Forum D-A-CH in July 2013 on a whim. Reading about the FinTech startup scene in the US and nearer
home in the UK, we were wondering how a region with a burgeoning financial services sector and hubs like Frankfurt, Zurich,
Munich and Vienna seems to be known for just a handful of FinTech startups that keep reappearing in the press or at events.
Unlike the US - where New York FinTech startup funding was expected to double in 2013 - or the UK with London as the
FinTech hub, we had no idea (if and) where financial services innovators were taking root in the D-A-CH region. Would we
find them in Berlin, the startup hotspot, or in Frankfurt, Zürich, Munich or Vienna- the power centres of banking and finance?
We took a leap of faith and kicked off our initiative with the intention of bringing together around 20 startups with investors
and banks in a simple first event in Frankfurt in Nov. 2013. We identified and contacted the first set of twenty startup
founders and waited – with bated breath! Within four weeks, we had our first 10 registrations. In the next four weeks we got
to know over 50 startups, and the “network effect” took us beyond the 100 mark by end-October.
Here we present some initial results of our study with brief introductions to the 100 FinTech startups/SMEs we got to know
on the way to our first event. We hope that investors, banks, accelerators, and other FinTech market players will find here an
informal but useful overview of the D-A-CH FinTech landscape, and use it to get to know (and reach out to) each other.
Our thanks to the startups (especially those who participated in our first event, or contributed to our popular “7 Questions
with…” interviews), participating investors, banks, and sponsors (BankITX and Kea Company) for supporting our initiative.
Register for our next event (9th
May 2014 in Frankfurt) or for our weekly newsletter covering the DACH FinTech scene.
Want to be included in our next study? Email Contact@FinTechForum.de | Connect to us:

Disclaimer
This is an informal study prepared purely for academic purposes, using publicly available information, and with no claims to the
completeness, correctness, currentness or validity of the data. This is not an exhaustive report, and we are happy to hear from
FinTech Startups or SMEs who want to be part of our next study. We are not responsible or liable for any errors, or for any
investment decisions made based on the information provided in this document.
About FinTech Forum D-A-CH
FinTech Forum is the first hub for FinTech Startups/SMEs, investors and banks in Germany, Austria and Switzlerland (D-A-CH
in short). An initiative co-founded in July 2013 by Frank Schwab and Samarth Shekhar, the Forum is on a mission to put
more FinTech innovators from the D-A-CH region on the world map. We seek to identify innovators, disruptors and “hidden
champions” in the D-A-CH financial services sector, and bring them together with investors and banks: via our network of
relationships, our online presence (newsletters, expert blogs, Q&As, social media etc.) and events, as well as our custom
advisory, research and business development services.
Contact the Author
Samarth Shekhar | Co-Founder, FinTech Forum D-A-CH
Email: samarth.shekhar@fintechforum.de | Phone: +49 6192 7036 325 / +49 151 44 555 404
Website: http://www.fintechforum.de | TechFluence Consult UG, Am Ziegeleipark 3c, 65830 Kriftel, Deutschland

1. Summary of initial results
We were looking for answers to some basic questions: which type of FinTech startups have been founded, where are they
based, when were they founded, how big are they etc. We made some initial observations from a sample size n=100.
While the Berlin cluster as a startup hotspot came out on top, we saw clusters around financial centres like Frankfurt, Munich
and Zurich following close behind. We used the Google Map Engine to plot a map of these startups (see next page).
The jump in the number of startups after 2008-09 could indicate the frustration with the crisis and the banking system,
triggering founders to go out on their own or try and change the way financial services were being provided.
0
5
10
15
20
25
Split by Location Clusters
0
5
10
15
20
25
Older Y-2008 Y-2009 Y-2010 Y-2011 Y-2012 Y-2013
Split by Year Founded

For a region known to be lending- and risk-averse, we found no dearth of crowd-funding, lending and trading startups.
In terms of size (by number of employees), we found around 10% SMEs and the rest almost equally split between small (1
to 10 staff) and medium-size (11 to 50 staff) startups.
Methodology / Remarks
- We use “clusters” to refer to locations within ~50-100 km radius of the cities
- The year of founding was taken from the company website or from their Xing, LinkedIn or TechCrunch profiles
- The “FinTech Type” used for analysis or for the sub-sections below are an approximate classification based on our
assessment of the core service offered– e.g. a thin line separates crowd-funding and peer-to-peer lending firms
- For approximating the company size we used the range provided on their Xing or LinkedIn profile.
- The short descriptions are taken from the company website, “About Us” or public profile. Where only a German
website was available, we have tried our best to provide an approximate translation.
- All analysis is based on publicly available and potentially inaccurate information, to arrive at approximate results as an
academic study and we are not liable for the currentness, correctness or validity of the data.
0 5 10 15 20 25
Banking & Corporate Finance
Capital Markets/Trading
Crowdfunding/Crowdinvesting
Data Analytics
Payments
Personal Financial Management
Security
Split by FinTech Type
0 10 20 30 40 50
1 to 10
11 to 50
51 to 200
Split by Size (No. of
Staff)

2. Startups in Banking & Corporate Finance
Company Name Short Description Website
Mambu
Mambu helps banks, microfinance institutions and other financial innovators
to deliver essential banking services to individuals and emerging
enterprises around the world.
https://www.mambu.com/
Smava
smava is Germany's first credit marketplace, where applicants can get
online credit with the best terms from a wide selection of offerings.
http://www.smava.de/
Billomat
With Billomat even non-accountants can take care of all their invoice
processing effortlessly – including customer management, quotes, invoices
and reminders.
http://www.billomat.com/
Demokratische
Bank
Alternative banking: “bank for common good”, founded by the people to
provide cooperative banking for all
http://www.demba.at/
Fidor Bank
“Banking with Friends”: Fidor is an internet-based, licensed bank
addressing private and corporate clients, it makes consistent use of Web
2.0 mechanisms to interact and communicate with its community
https://www.fidor.de/
IND Group
IND Group provides online banking softwares and mobile banking
applications for the international financial market.
http://www.indgroup.eu/
Auxmoney
auxmoney is a web-based marketplace allowing private borrowers to secure
personal loans funded by private investors.
https://www.auxmoney.com/
Vexcash
Vexcash is the first PayDay (“Kurzzeitkredit” ) lender in Germany. It lends
money to people in difficult financial circumstances when they suffer to get
a loan anywhere else.
https://www.vexcash.com/
Debitos
Debitos is Germany’s first online exchange, on which companies can trade
any type of receivable for cash. By auctioning off their invoices, companies
gain fast access to working capital on their own conditions.
http://www.debitos.de/
Lendstar
Lendstar is the new social financial network from friends for friends. It
helps people lend money to their pals or other people they trust – quick,
easy and secure.
http://www.lendstar.de/
Naqoda
The Naqoda German Withholding Tax (Abgeltungssteuer) Calculation Engine
is a software solution for the calculation and reporting of interest income
tax and capital gains tax according to German tax law.
http://www.naqoda.com/
Kreditech
Kreditech is a BIG DATA infrastructure that allows for credit bureau
independent acquisition, identification, scoring, retention management in
consumer lending.
http://www.kreditech.com/

Open Bank
Project
An open source API and App store for banks that empowers financial
institutions to securely and rapidly enhance their digital offerings using an
ecosystem of 3rd party applications and services.
https://openbankproject.com/
Finpoint
Finpoint is a unique online financial matchmaking service that efficiently
connects SMEs with banks and financial institutions that are registered and
ready to lend.
http://www.finpoint.de/
FastBill
FastBill is a technologically sophisticated web-based solution for digital
invoicing for services and products, and for the administration of
quotations, invoices, customers and products.
http://www.fastbill.com/en/
Synchronite
The Enterprise Platform for Real-Time Customer Service. Service agents
and customers can share the same browser view with one click- No
downloads, no setup, runs anywhere.
http://www.synchronite.de
Assentis
Technologies
Client communication management solutions for generating highly
personalized on boarding documents, contracts or client reports across all
channels per each individual customer’s preference.
http://www.assentis.com
Lendico
Lendico is a marketplace for person to person loans. Without branches or
bank teller involved, Lendico offers savings for both lenders and borrowers.
Both benefit from attractive terms.
https://www.lendico.de/
Treasury
Intelligence
Solutions
Financial solutions providing efficient, secure and cost effective banking
transactions, with all processes are integrated into a single, multibank
capable, audit-proof Cloud platform, with full visibility and control.
http://www.tis.biz/
Kreditup
Vexcash spinoff, offering short-term loans for small business owners for up
to €10000.
http://www.kreditup.com/

3. Startups in Capital Markets/Trading
financial.com
Web-based stock exchange information system based on highly scalable
real-time systems, which support our clients with complex searches and
analyses of financial instruments of worldwide stock exchange centres.
http://www.financial.com/
JUSTETF
Do-it-yourself investing tool for beginner as well as advanced private
investors focusing on ETFs
https://www.justetf.com/
rethink finance
Ethical banking investment platform that allows customers to decide how
their saved or invested money will be used, and informs them about
sustainable investments.
https://www.rethinkfinance.de/
Sentitrade
Automatically interprets tonality in financial news. Investors use it to get an
up-to-date overview of market psychology, to warn of exuberant optimism
and conversely, point out opportunities created by exaggerated pessimism.
http://www.sentitrade.com/
Twindepot
An investment community that brings together (retail) investors and stock
experts, so that both can profit from each other.
https://www.twindepot.de/
Yavalu
yavalu has created a simple investment solution that could not only save
retail investors up to 90% on fees, but also time and nerves.
http://www.yavalu.com/
Ayondo
Social trading platform: customers can get the best traders on your
account within a few minutes, analyse their chosen traders, watch their live
trades, and then let their trader portfolio run on their account free of cost.
http://www.ayondo.com/
2iQ Research
Behavioural finance as well as quantitative processing and analysis of
capital market data. 2iQ has successfully developed financial applications
for several years and advised different mutual, hedge funds and managed
accounts.
http://www.inside-analytics.com/
StockPulse
Stockpulse provides independent social media and news analyses for
financial markets. Stockpulse daily collects up to 100,000 news and
opinions, determines market moods, and provides valuable trading signals.
https://www.stockpulse.de/
TeamInvest
Offers among others a white-label personal finance management solution
that can be integrated without major integration effort into an existing
online presence.
https://www.teaminvest.de/
WikiFolio
Social trading platform: investors can easily invest in the trading strategies
of the best traders (so-called “wikifolios”). Each investable wikifolio
becomes a fully-fledged financial product which makes investing even
easier.
http://www.wikifolio.com/

JC Analytics
Financial information systems product that helps investors, risk manager
and controllers to make better decisions faster, with the vision to become
the globally leading “Open Data Service Provider”.
http://www.jc-analytics.com/
Moneymeets
Social trading platform offering direct exchange and multibank trading in
mutual funds and listed securities with high transparency, cost advantage
and communication.
https://www.moneymeets.com/
United Signals
Connects investors and financial experts directly via a web platform to
create a new form of investment. United Signals breaks down the idea of
any kind of investment to its core: investors follow financial experts with
their assets.
https://www.united-signals.com/
Intalus
Leading provider of financial software, quantitative strategies, algorithmic
trading and risk management
http://www.intalus.de/
Coryx Software Software for professional investment management. http://www.coryx.com/
FBA AG
Solutions to process and integrate data feeds of the world’s main suppliers
of financial information.
http://fba-ag.ch/en/
Quirion
A Quirin Bank brand, Quirion offers a modern, cost-effective online wealth
management advisory and portfolio management platform.
https://www.quirion.de/

4. Startups in Crowd-Funding/Crowd-Investing
Bankless24 Allows investors to invest directly into Mittelstand (German SMEs) https://www.bankless24.de/
Cashare Crowdfunding platform with a focus on Switzerland https://www.cashare.ch/
Seedmatch Crowdinvesting for startups https://www.seedmatch.de/
Companisto Crowdinvesting for startups https://www.companisto.de/
innovestment Crowdinvesting in innovative startups http://www.innovestment.de/
Mashup Finance Crowdfunding / -investing platform focused on Startups / SMEs http://www.mashup-finance.de/
StartNext Crowdfunding with a focus on creatives / inventors http://www.startnext.de/
Bergfürst BaFin-licensed crowdinvesting platform, including IPOs https://www.bergfuerst.com/
c-crowd Crowdinvesting for startups, focused on Switzerland http://www.c-crowd.com/
P2C Aurelia Project financing for smaller SMEs http://www.p2c.de/
Friendfund Crowdfunding for friends http://www.friendfund.com/
Conda Crowdfunding with a focus on Austrian startups & SMEs https://www.conda.at/
Finmar Crowdfunding with a focus on Mittelstand / SMEs https://www.finmar.com/

5. Startups in Data Analytics/Others
ConWeaver
Offers automatic integration of business data as an alternative to master
data management, as well as intelligent semantic and multilingual
searches.
http://www.conweaver.de/
Quasol Risk Management, Asset Allocation and Portfolio Optimization. http://www.quasol.de/
Infodyn
Enables enterprises gain a 360-degree view of their information assets and
data flows across all applications and databases, helping them ensure
compliance and good governance.
http://www.infodyn.eu
InstantOLAP Lightweight BI & OLAP http://www.instantolap.de
RiskTrak Risk Management software http://www.risktrak.de/
Rapidminer
Predictive analytics (formerly Rapid-I) around customer segmentation,
loyalty and retention analysis, credit ratings etc.
http://rapidminer.com/
Blue Yonder
Predictive analytics to improve underwriting and pricing, improve customer
understanding and predict customer claims
http://www.blue-yonder.com/
KNIME
Modular data exploration platform enables the user to visually create data
flows, execute selected analysis steps, and later investigate the results
through interactive views – e.g. for churn analysis and credit scoring.
http://www.knime.org/
Crossing Tech
Front- to back-office integration via Connectivity Factory™, the first
mediation, convergence, and information brokerage platform.
http://www.crossing-tech.com/
Skyvva Salesforce cloud-based integration http://skyvva.force.com/
Exasol
High-performance database with in-memory computing for heavy-duty
data-warehousing and BI.
http://www.exasol.com/
Packetwerk Cloud-based network security and big data analytics http://www.packetwerk.com/
Reboard
BI reports for mobiles: Reboard combines in a unique way both function
and design into a management instrument of the next generation.
http://www.reboard.net/

6. Startups in Payments
BarZahlen
Allows consumers to purchase goods and services online and pay cash at
these retail partners, thus offering each customer an easy and safe online
payment method without disclosing financial information on the Internet.
https://www.barzahlen.de/
Maviance
Smobilpay™
Smobilpay™ is a unique turnkey solution designed for third party electronic
bill payment that supports multiple payment and notification options.
http://www.maviance.com/
Paymill
Enables online businesses and services to accept card payments on their
websites. Developer-friendly API as well as fast account activation process
within a couple of days.
https://www.paymill.com/
Traxpay
A faster, safer, smarter way to do B2B financial transactions. Secure
electronic payment method for B2B commerce, Traxpay breaks the
barriers to real-time, 24/7 transactions and trusted trade.
http://www.traxpay.com/
Payleven
Mobile card payments for merchants. Based on a “plug & pay” principle,
using Chip & PIN debit and credit card payments via their smartphone or
tablet devices.
https://www.payleven.de/
Yapital
Otto Group subsidiary, Yapital is Europe's first cashless cross-channel
payment solution, offering in-store, mobile, online and invoice payment.
https://www.yapital.com/
BillPay
Securing and processing of online, high-risk payment options (invoice and
direct debit as well as payment by instalments). Acquired by Wonga in Oct.
2013.
https://www.billpay.de/
Pactas
SaaS platform for recurring billing and subscription management for SaaS
and subscription companies, whether startups or established businesses.
http://www.pactas.com/
Pay.on
White-label payment infrastructure platform-as-a-service that enables
providers to outsource their entire payment processes or to integrate
defined processes to their existing system.
http://www.payon.com/
Payango
Offers open-and closed-loop, cards and online-based payments from co-
branded prepaid cards for consumers to online payment solutions for
businesses of all sizes.
http://www.payango.com/
paymorrow
Payments solutions for online retailers that allows them to offer payments
options to customers, and takes care of the risk of payment default.
https://www.paymorrow.de/

Payone
SaaS modular payments platform for fully automated and comprehensive
settlement of all payment processes in E-Commerce.
http://www.payone.de/
Barpay / EZV
GmbH
User-friendly payments solutions, in payment processing, eCommerce and
retail stores and develop from these components tailored solutions for
customers of both commercial worlds.
http://www.ezv-gmbh.de/
PayLoop
B2B universal provider of in-store, online and mobile-based loyalty
solutions. Tools and technologies for customer loyalty across every
marketing channel (in-store, online, mobile)
http://www.payloop.com/
Sofort AG
White-labeled secure payment (B2B) for e-commerce companies. Acquired
by Klarna in Dec. 2013.
https://www.sofort.com/
PayCash
A payment system for the mobile generation. Pay, cash in and withdraw
money can be simply made by using ones smartphone.
http://www.paycash.eu/
Payworks
Mobile payment platform enabling you to launch mobile point of sale
solutions to your customers – quickly and cost-efficiently
http://www.payworksmobile.com/
cogon
Helps corporates organize and optimize their payment and cash
management processes.
http://www.cogon.de
Finalogic
Cloud-based white label mobile payments provider working with large
banks and retailers. Pay using QR codes and NFC.
http://finalogic.at
Payever
All businesses can accept all payments in online shops, on eBay or even by
mail - using a simple link or html-button.
http://www.payever.de/
Paymey Mobile payment for smartphones (app-based). https://www.paymey.com/

7. Startups in Personal Financial Management
Company Name FinTech Sub-Type Website
Avuba
“Reinventing the Bank account” by simplifying banking - with the Avuba app
and bank account, sending money on the go is as easy and secure as
checking balances or analysing and budgeting your expenses.
https://www.avuba.de/
bfox
Insurance product comparison: helps you to decide which insurance is best
for you and who is the best provider.
http://www.bfox.ch/
Moneyland
Swiss comparison service - independent comparison tools for credit cards,
bank accounts, consumer credits, interest rates, online trading etc.
http://www.moneyland.ch/
Vaamo
With an intuitive app, savings and investment concept, Vaamo helps
customers reach their personal financial goals easier, faster – and more fun
to achieve.
http://www.vaamo.de/
BankingCheck
Provides financial products comparisons - including fixed deposit, bank
account, credit card, deposit, and loans - so that users can compare, rate
and comment.
http://www.bankingcheck.de/
FinanzABC Helps young customers understand and compare finance products. http://www.finanzabc.com/
FinanzBlick Account aggregation: access all accounts on mobile devices http://www.finanzblick.de/
Kontoblick Summary of financial situation and tools for financial management. http://www.kontoblick.de/
Mydepotcheck Financial product comparison / advisor comparison https://www.mydepotcheck.com/
Whofinance Financial advisor comparison http://www.whofinance.de/
Figo
Helps users keep track of finances, alerts when targets are reached.
http://figo.me/
numbrs
Mobile banking application that allows users to conduct transactions, track
spending, pay bills, and predict future income and expenses.
https://www.numbrs.com/
Sharewise
Stock market-centric community offering users stock recommendations
(with the quality of recommendations based on past predictions) and
interact with like-minded investors,
http://www.sharewise.com/

Company Name FinTech Sub-Type Website
Investory
A marketing and information platform for professional asset managers.
Private and institutional investors can compare the simulated portfolios of
asset managers, and execute investment projects with selected partners.
https://www.investory.eu/
Trendlink
Find the right stocks fast- financial information portal with analysis, trends
and newsletters etc.
http://www.trendlink.com/

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1st Study of FinTech Startups in Germany, Austria & Switzerland