An analysis of UK hotel performance trends by Naureen Ahmed - Manager, Marketing and Analysis at STR Global.

1. UK Hotel Performance
Trend Analysis by STR Global
Naureen Ahmed
Manager, Marketing & Analysis
HOSPACE, London
21st November 2013
HOSPACE @2013 STR Global
www.strglobal.com

2. Our participants
As of September 2013
+30,000 hotels
+3.9 m rooms
+800 hotels
+160,000 rooms
HOSPACE @2013 STR Global
+47,000 hotels
+6.4m rooms
+8,000 hotels
+1,1 m rooms
UK
+400 hotels
+2,000 hotels
+120,000 rooms
+300,000 rooms
+600 hotels
+100,000 rooms
+5,000 hotels
+1 m rooms
www.strglobal.com

3. RevPAR % Chg £
YE 11
United Kingdom
+1.5%
YTD 13
HOSPACE @2013 STR Global
+4.2%
YE 12
+2.5%
www.strglobal.com

4. UK Tops European Occupancy Performance
YTD September 2013 (Selected Countries)
100
90
80
70
60
50
40
HOSPACE @2013 STR Global
www.strglobal.com

5. RevPAR % Chg
9.6%
YTD Sep in GBP
5.4%
Yorkshire
N
Ireland
5.0%
4.4%
HOSPACE @2013 STR Global
1.4%
W
Midlands
E
England
London
SE
England
SW
England
-1.7%
E Midlands
5.4%
Wales
6.6%
NW
England
-1.3%
5.6%
NE
England
6.8%
0.9%
Scotland
www.strglobal.com

6. Key Cities – UK Occ & ADR % Chg
YTD September 2013 in GBP
20%
15%
10%
5%
0%
-5%
-10%
Occ
HOSPACE @2013 STR Global
ADR
www.strglobal.com

7. Key Cities – UK Occ & ADR
YTD September 2013 in GBP
100.0
£170
90.0
£150
80.0
£130
70.0
£110
60.0
£90
50.0
£70
40.0
£50
Occ
HOSPACE @2013 STR Global
ADR
www.strglobal.com

8. RevPAR % Chg £
YE 11
Regional UK
-0.6%
YTD 13
HOSPACE @2013 STR Global
+1.6%
YE 12
+4.4%
www.strglobal.com

9. Regional UK
12 month moving average YE 2005 to September 2013
160,000,000
£120
140,000,000
120,000,000
£100
100,000,000
£80
80,000,000
£60
60,000,000
£40
40,000,000
£20
20,000,000
0
£0
2006
2007
2008
Supply
HOSPACE @2013 STR Global
2009
2010
Demand
2011
2012
2013
RevPAR
www.strglobal.com

10. Regional UK Classes
YTD September 2012 & 2013 Occ and ADR in GBP
85%
£300.0
£250.0
80%
£200.0
75%
£150.0
70%
£100.0
65%
£50.0
60%
£0.0
Luxury
Upper Upscale
Occ 12
HOSPACE @2013 STR Global
Upscale
Occ 13
Upper Midscale
ADR 12
Midscale/Economy
ADR 13
www.strglobal.com

11. RevPAR % Chg £
YE 11
London
+2.2%
YTD 13
HOSPACE @2013 STR Global
+7.9%
YE 12
-1.7%
www.strglobal.com

12. London
12 month moving average YE 2005 to September 2013
45,000,000
£120
40,000,000
35,000,000
£100
30,000,000
£80
25,000,000
£60
20,000,000
15,000,000
£40
10,000,000
£20
5,000,000
0
£0
2006
2007
2008
2009
Supply
HOSPACE @2013 STR Global
2010
Demand
2011
2012
2013
RevPAR
www.strglobal.com

13. London Classes Occ & ADR
YTD Sep 2012 & 2013 in GBP
85%
£300
£250
80%
£200
75%
£150
70%
£100
65%
£50
60%
£0
Luxury
Upper Upscale
Occ 12
HOSPACE @2013 STR Global
Upscale
Occ 13
Upper Midscale
ADR 12
Midscale/Economy
ADR 13
www.strglobal.com

14. London Occupancy, ADR & RevPAR
YTD Sep 2011 vs YTD Sep 2013
£160
100
£160
100
£140
90
£140
90
82.3%
£120
£100
80
70
Supply
50growth£80
4%
£80
£110
£60
40
30
£40
20
80
£120
£100
60 YTD
£133
82.3%
70
£136
60
50
£112
£60
40
30
£40
20
£20
10
£20
10
£0
0
£0
0
2011
ADR
HOSPACE @2013 STR Global
RevPAR
2013
Occ
ADR
RevPAR
Occ
www.strglobal.com

15. UK P&L
2012 % Change per available room
TOTAL
REVENUE
DEPT.
EXPENSES
UNDIST.
EXPENSES
GOP
NET INCOME
TOTAL PAYROLL
16
14
14.6
12
10
10.1
8
7.5
6
6.4
6.4
4
2
3.2
0
HOSPACE @2013 STR Global
www.strglobal.com

16. Outlook
HOSPACE @2013 STR Global
www.strglobal.com

17. Pipeline - UK
Rooms, September 2013 (active pipeline)
East Midlands
Northern Ireland
Wales
Northeast England
Southwest England
East England
Yorkshire & Humberside
West Midlands
Scotland
Southeast England
Northwest England
Greater London
0
20,000
40,000
Existing
HOSPACE @2013 STR Global
60,000
80,000
100,000 120,000 140,000
Pipeline
www.strglobal.com

18. Forecast : RevPAR % Chg
2014 Year-end as of Nov 2013 edition (local currency)
+4.0%
HOSPACE @2013 STR Global
+1.9%
www.strglobal.com

19. Contacts
Naureen Ahmed
STR Global
+44 (0)207 922 1930
info@strglobal.com
www.strglobal.com
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STR Global, Ltd is the exclusive owner of all rights in this presentation and its content. Reproduction of all or a portion of this
presentation for any purpose without prior approval of STR Global is strictly prohibited.
This presentation is based on information compiled by STR Global Ltd. No strategic or marketing recommendations
or advice are intended or implied.
HOSPACE @2013 STR Global
www.strglobal.com