5. Maintainer, focus on what is known Entrepreneur, focus on what is not known visible certain static invisible uncertain dynamic Right Practice Control Hold grip Best Practice Enlarge quantity Shared Practice Outsourcing Delegate Next Practice Enhance Relationships Trust
6. European 3C segmentation examples Functional Cost Saver Outsourcer Flexible Source: Peter van den Heuvel, Frans van der Reep company segmentation based on research data or estimation SIMPLE COMPLEX DYNAMIC WORLD STATIC WORLD 3C