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How can Meltwater Buzz help monitor your brand?

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Social Media World Forum
Social Media World Forum

Sara Davar, Area Director at Meltwater Buzz talks at SMWF Europe on how Meltwater Buzz can help your brand. Find out more at http://www.socialmedia-forum.com/europe/.

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What is Meltwater Buzz? • Listen • Analyze • Engage
Meltwater Future of Content Survey Companies attitude to social media More visionary More averse 100% 6% •90%International survey 12% 8% 14% 14% 22% 8% 27% 16% 80% 14% 22% 24% 70% 20% 36% •60%450 companies across32% world the 30% Visionaires 42% 18% Followers 50% 26% 13% Catching up 40% 36% 18% •30%Non-clients, 13% 14% industries and across 18% Reluctants 16% 44% Averse 20% sectors 10% 24% 24% 24% 28% 10% 10% 12% 0% 5% US Germany UK Singapore Australia Norway Sweden •
The importance of monitoring buzz around company / brand Not particularly Not particularly Important Important 3% 5% Neither Important / unimportant 9% Extremely Important 43% Quite Important 41%
Hmmm… How do I get started? - 8 straightforward tips
1: Start listening in
2: Define why
3: Strategy & playbook
4: Choose channels that suit your ”why”
5: Engage
6: ”Respond or not”
7: Measure your Social Media ROI
8: Evaluate
Why it matters …from a client perspective Clare Carney Digital Marketing Executive Trader Media Group
Auto Trader Social Media Objectives • Establish engaged community of motorists • Strengthen ‘ownership phase’ of brand offering • Increase brand affinity and create advocates • Support wider CRM strategy • Draw in, own and defuse crisis comms issues • Drive valuable actions onsite
Auto Trader’s social media strategy: • Grow & Manage earned social community • Monitor wider web conversation • Measure key valuable metrics & benchmark • Report actionable insights back to stakeholders. • Integrate earned/owned media where appropriate
How does Auto Trader use MBuzz? LISTEN: • Positive & negative feedback • Crisis comms alert network ANALYSE & REPORT: • Key valuable metrics • Competitor analysis • Actionable insights ACTION: • Research • Engage • Product development
What’s next? • Extending social media beyond marketing department • Fully integrating monitoring with engagement • Understanding the true influence of buzz
How can Meltwater Buzz help monitor your brand?

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How can Meltwater Buzz help monitor your brand?

  • 1.
  • 2. What is Meltwater Buzz? • Listen • Analyze • Engage
  • 3. Meltwater Future of Content Survey Companies attitude to social media More visionary More averse 100% 6% •90%International survey 12% 8% 14% 14% 22% 8% 27% 16% 80% 14% 22% 24% 70% 20% 36% •60%450 companies across32% world the 30% Visionaires 42% 18% Followers 50% 26% 13% Catching up 40% 36% 18% •30%Non-clients, 13% 14% industries and across 18% Reluctants 16% 44% Averse 20% sectors 10% 24% 24% 24% 28% 10% 10% 12% 0% 5% US Germany UK Singapore Australia Norway Sweden •
  • 4. The importance of monitoring buzz around company / brand Not particularly Not particularly Important Important 3% 5% Neither Important / unimportant 9% Extremely Important 43% Quite Important 41%
  • 5. Hmmm… How do I get started? - 8 straightforward tips
  • 8. 3: Strategy & playbook
  • 9. 4: Choose channels that suit your ”why”
  • 11. 6: ”Respond or not”
  • 12. 7: Measure your Social Media ROI
  • 14. Why it matters …from a client perspective Clare Carney Digital Marketing Executive Trader Media Group
  • 15. Auto Trader Social Media Objectives • Establish engaged community of motorists • Strengthen ‘ownership phase’ of brand offering • Increase brand affinity and create advocates • Support wider CRM strategy • Draw in, own and defuse crisis comms issues • Drive valuable actions onsite
  • 16. Auto Trader’s social media strategy: • Grow & Manage earned social community • Monitor wider web conversation • Measure key valuable metrics & benchmark • Report actionable insights back to stakeholders. • Integrate earned/owned media where appropriate
  • 17. How does Auto Trader use MBuzz? LISTEN: • Positive & negative feedback • Crisis comms alert network ANALYSE & REPORT: • Key valuable metrics • Competitor analysis • Actionable insights ACTION: • Research • Engage • Product development
  • 18. What’s next? • Extending social media beyond marketing department • Fully integrating monitoring with engagement • Understanding the true influence of buzz