Social Media Week will be held in multiple cities around the world from September 19-23, 2011. Beirut will host its own Social Media Week, organized by 90:10 Group Middle East, with over 30 events across various industries. The goal is to explore how communication through social media integrates and empowers societies globally. Sponsorship opportunities are available for companies to partner with the event and gain brand exposure.

1. Social Media Week hits
BEIRUT - Get Involved!

2. ABOUT

3. ABOUT SMW
Social Media Week sets out to explore how local and
regional societies, cultures, and economies are
becoming more integrated & empowered through a
global network of communication.
"This year's Social Media Week was the most
comprehensive discussion of issues, opportunities,
and culture relating to "connectivity" that I have ever
attended or been a part of.
Ian Schafer
CEO of Deep Focus

4. DATA POINTS
Surpassing expectations, the February 2011 conference saw
exponential growth becoming the world s largest simultaneous
multi-city conference.

5. ABOUT SMW BEIRUT
Following on the great success of Social
Media Week February 2011, the next iteration
of Social Media Week will again span the
globe this September 19-23, 2011.
Beirut will be part of this big event, taking part
simultaneously in eleven other cities across
four continents, offering a great diversity in
both geographic and cultural locations.

6. SMW CITIES
Los Angeles
Vancouver Glasgow
Bogotá Amsterdam
São Paulo Berlin
Rio de Janeiro Milan
Buenos Aires Moscow
Beirut

7. ABOUT SMW BEIRUT
Social Media Week Beirut (SMW Beirut) will be organized
for the first time in Beirut, brought to you and produced
by 90:10 Group Middle East!
SMW Beirut is aimed to be a unique and innovative
social media week,
Happening over 5 days,
With more than 30 events in different venues in the city,
Giving access to as large audience as possible,
connecting people & content around diverse and rich
themes, with speakers and participants from different
horizons, bringing to all the learning experiences for a
better understanding of social media in each of industry
sectors.

8. WHY BEIRUT?
Nowadays, Social Media cannot be ignored as it represents
a new and innovative way to communicate and display
messages to a wide range of people around the world; yet
you can target your messages and communication.
Social Media is part of a new world without any boundaries.
Middle East has joined the online era and is now the most
attractive part of the world for investors and worldwide
leaders.
Beirut appears to be the best open gateway to connect the
region to the rest of the world, with its pioneers industries and
its cultural radiance, Beirut will be at the heart of the Social
Media world for one week and will connect with the others
participating cities.

9. Sectors involved
SMW Beirut will allow all the sectors in our society
to share their experiences, discuss relative topics, ask
questions, exchange and engage with each others
about the way they have /or not yet, integrated
Social Media” in their communication strategy:
Banking and Finance
Hospitality and Tourism
Technology (Case Study: Nokia)
Gaming
Beauty and Fashion
Real Estate
Arts and Culture
FMCG
Advertising and Media
NGO, people and Society

10. Advertising and Media themes
Proposed*
• How to educate clients about the importance of SM?
• The importance of e-reputation
• How to engage with customers efficiently on SM?
• Social Media and Advertising solution (Facebook)
• Social Media listening and monitoring, what is it?
• Social Media Evolution: Google +
• Traditional vs. social media marketing
• Community Management: what is it?
• Branded content, what is it? Its importance?
*Kindly note that SMW Beirut is flexible in terms of themes/topics to
be presented, we are always welcoming our guest speakers,
sponsors and partners to share with us their preferences on the
choice of the topics to be discussed

11. CASE STUDY
Headline sponsor of Social Media Week
Powered #NokiaConnects campaign
Powered Random Acts of Kindness phone give-away
Sponsored #NokiaConnects Shorts
Keynote Presentation in New York
Mashup of twitter, nokia OVI maps & foursquare
35 Nokia employees spoke
at events around the world 16% of conversation
included mentions of
Nokia
200 Nokia employees
engaged
24 24 Nokia N8 phones
given away via Random
1200 97%
Acts of Kindness
positive sentiment from
Tweets shared during the
week people on Twitter
1.8 million Twitter followers reached

12. "Social Media Week is more than an event, its a
movement. Such an innovative event that taps into the
human networks of people across the world and
encourages sharing and best practice will move us
forward faster and more effectively than traditional
event silos. Nokia is proud to be powering such an
innovative movement through our #NokiaConnects
solutions and helping people join the conversations and
participate from every walk of life"
Craig Hepburn
Global Director, Social Media, Nokia

13. Hosting Social Media Week s Business, Media &
Communications Hub at JWT was a great thing for
us to do. All told we saw about 3,000 people come
through our doors. Together we took part in an
important conversation about the nature of
connectedness, in ways both human and
technological.
David Eastman
CEO North America, JWT

15. "Social Media Week in NYC is at the forefront of my
favorite social media events around the world. The
quality of the content, the speakers, and the
attendees is first class and I'm already thinking
about how I can participate in other SMW events
around the world!
Freddie Laker
Director of Digital Strategy – Asia
SapientNitro

16. Social Media Week is changing the
definition of what a great
conference is. Of all of the events I
have a chance to speak at and
participate in, this is by far my
favorite.
John Winsor
CEO of Victors & Spoils

17. Social Media Week is a real-world manifestation of
some of the best that new technology has to offer -
ideas, strategies and insights shared by the people
who are shaping the future. Not only did I leave
with a deeper understanding of how the world is
wired today, I left with something even more
valuable: friends and allies.
Ellen McGirt
Senior Writer, Fast Company magazine

18. Local City Sponsorship
• City Headline Sponsor Package
• Content Hub Host Package
• Content Hub Sponsor Package
• Event/Session Sponsor Package
• Live Streaming Package

19. CITY HEADLINE SPONSOR
Social Media Week Beirut powered by 90:10 ME
1. Brand Positioning, including SMW Beirut naming rights, placement
across website on sidebar and sponsors & partners page, and across
local printed signage (Banners, poster boards, AV graphics etc)
2. Content integration, including curation and production of [SPECIFY NO.]
dedicated event(s), speaking opportunities for brand representatives, Q&A
interview & partner profile on Beirut blog
3. Product Integration, including virtual or physical integration of products,
applications or services; facilitation of product giveaways & competitions;
or custom development of web and/or mobile apps
4. Promotion & Marketing, including mention in press releases, in blog
posts, email marketing, newsletters, mentions at select events, during
opening and closing events and at the official press conference [IF
RELEVANT].

20. HUB SPONSOR
Sponsor a Content Hub targeting a specific theme or topic
Deliverables:
- Become the lead sponsor of either
the People & Society, Business,
Media & Communications,
Entertainment & Gaming, Science &
Technology or Art & Culture Content
Hub
- Brand positioning in participating
city and at Content Hub, in press
and marketing materials and across
Hub and city specific signage
- Curation of a up to five Hub events
Social Media Week s Business, Media & Communications (panels or speaker sessions)
Hub, hosted at JWT s office in New York - Space at Hub to integrate and/or
showcase products/services

21. EVENT SPONSOR
Sponsorship of a one-off event and/or session
Deliverables:
- Brand inclusion on local city
website on sidebar and Sponsors
page, on local signage and premium
placement within event partners
page on schedule
- Featured promotion of event
including dedicated blog posts,
sharing on Facebook & Twitter and
inclusion in email marketing
Additional support including
event curation, venue space and
Freddy Laker, speaking at Sapient Nitro sponsored event, live streaming production can be
Hosted by Hearst Corporation at the Art & Culture Hub provided at a higher sponsorship
rate.

22. HUB HOST
Become a Content Hub and host events on a specific theme or
topic
Deliverables/Requirements:
- Host daily events as either the
People & Society, Business, Media
& Communications, Entertainment &
Gaming, Science & Technology or
Art & Culture Content Hubs
- Provide event space, logistics, AV,
staffing for up to 20 events/session
during the week
- Curate a minimum of five events/
sessions during the week
- Key brand positioning in
Social Media Week s Entertainment & Gaming Hub, participating city as Content Hub, in
hosted at The Red Bull Space press and marketing materials and
across Hub and city specific signage
COST: IN-KIND

23. LIVE STREAMING
Connecting the live video experience in each city
Deliverables:
- Naming rights to streaming
content
- Brand placement on city
channel with header banner
- Pre-roll brand placement
- Post-roll messaging
- Distribution through exclusive
partnership with Facebook and
global media partners

24. CONTACT
For any inquiries, please contact:
Monica Karam monica@ninety10group.com
Social Media Week
Web: http://socialmediaweek.org/beirut
Twitter: @SMWBEIRUT
Email: info@smwbeirut.com

25. THANK YOU