In our TED-style best practices, leading digital strategists from companies such as DELL, Vodafone, the UK Army and HRS will provide you with insightful first-hand information about where companies stand today and their current social media strategies.

1. SMiCS Amsterdam July 2012
10 Mins
@mikegbuck
©WhataboutSocial

2. We are all
still Pioneers -
Business
Models are
changing!
©WhataboutSocial

3. Dell
©WhataboutSocial

4. What is Social all about?
©WhataboutSocial

5. Motivation?
There are two levers
to set man in motion,
fear and self-interest.
(Napoleon Bonaparte 1799)
©WhataboutSocial

6. Not an option!
There are two levers
to set man in motion,
fear and self-interest.
(Napoleon Bonaparte 1799)
©WhataboutSocial

7. Walking the Talk
©WhataboutSocial

8. Impressive Brand?
©WhataboutSocial

9. Consumers will be watching you?
©WhataboutSocial

10. Pandoras Box? Yes!
©WhataboutSocial

11. Who is talking about you?
©WhataboutSocial

12. You are already PART of it …
If you like it or not!
©WhataboutSocial

13. Social Media Listening und Command Center
©WhataboutSocial

14. Do you really know what`s working?
©WhataboutSocial

15. Building the
Ecosystem
©WhataboutSocial

16. Fish where
the fish are…
©WhataboutSocial

17. Content and
dialogs are
Queen,
Listening is
King
©WhataboutSocial

18. Involve and
train your
employees –
Building
effective
structures
©WhataboutSocial

19. Wie gehe ich es an?
Thank You
©WhataboutSocial

20. Michael Buck WhataboutSocial
Profil
 Expert for Global Businesses, eCommerce,
Online Marketing and Social Media
 Previous Head of Global Online Marketing @ DELL Inc.
 Responsible for Dell`s Global eBusiness Marketing &
Social Media-Strategy since 2008
 Stands for state of the art Best-Practises and the
successful migration of multinational
Businesses within the Social Media era
 Offers- Strategic Business Consulting and Online
Business councelling for improved eBusiness growth
 Values: Quality relationsships, Competency and Honesty
 Favorite Quotes: - „Price is what you pay. Value is what you get“ (Warren Buffet)
- „Markets come and go. Good Businesses don`t.“ (Fred Wilson)