The Changing World of Tourism was presented at the SMG Tourism Conference

1. The Need for Destination Differentiation and Authenticity

4. Emotions/Experiences

5. Information Society ------------------  New Reality Technology Emotion Rationalism Stories Pragmatism Values Physical Comfort Emotional Comfort

6. Marketing of Services Marketing of Experience In the marketing of experiences, destination authenticity and character are critical.

9. While on vacation, do you tend to seek out locally-owned shops and restaurants or national brands?

11. While on vacation, how likely are you to pay more for locally produced or locally grown products than those offered by national brands/chains? 52%

38. A page of aggregated links to other blogs and websites that feature recent posts, video and local or “insider” content about the destination.

40. Video Tours featuring local’s favorite places. User reviews and comments about the videos. Visitors can also submit videos. Local and Visitor Blogs: Real People/Real Roadtrips

42. Promotes Boston “neighborhoods” and their cultural elements that shape the city’s landscape and traditions. Guide to small business districts that are the anchors of the ‘hoods and showcase city life.