Rod Brooks, PEMCO Insurance, kicks off SMB Seattle in December 2009 with “Going Social is More Than Just Talking: Effective Ways to Build Social Media Strategy for your Business.” Accompanying livestream video here: http://www.ustream.tv/channel/smbseattle
5. CHALLENGER BRAND
Lack economies of scale Highly creative/nimble
Well-defined strategies Challenge the establishment
Capitalize on WOM from loyal customers Innovative
6. The Perfect Storm – Convergence of Forces
BHAG: Never have to pay for a lead again
Culture: Lead with relationship
VOC: Listen, organize, engage and measure
7. PEMCO’s success depends on the positive opinion of people like me.
They listen, participate, encourage and enable me to share with others.
Listen
Enable
+ Participate
Encourage