NFC technology allows smartphones to instantly connect to information and services by tapping tags. Embedded NFC tags can launch mobile applications or connect users to websites, providing interactive experiences for branding, entertainment, and social media. NFC provides opportunities for targeted advertising, mobile payments, interactive packaging, and new types of games and toys that build on the technology's ability to link the physical and digital worlds in innovative ways. NFC is poised to revolutionize mobile interactions and transform industries like advertising, retail, and entertainment.

1. New Found
Connectivity.
NFCtags.com™

2. NFC, introducing nformation and services
I
a new and intuitive way New functionalities
to use your smartphone Social networks
for accessing: Entertainment and media

3. NFC instantly connects consumers with brand owners, retailers and service providers, bringing physical media to a completely
new level of consumer excitement.
Embedded NFC tags in posters, signs, menus, labels and business cards, immediately launch mobile phone applications or
connect the user to social media websites.
NFC tags from SMARTRAC
SMARTRAC is driven by innovation and a desire to be at the forefront of new technology. NFC is part of our RFID portfolio
that provides solutions to the most demanding applications of our customers worldwide.
NFC is a short-range standards based wireless communications technology operating in the 13.56 Mhz frequency band.
Based on RFID technology, NFC uses inductive magnetic field coupling to facilitate communication between phones and
media content.
NFC tags can carry significantly more data than bar codes, URLs or QR codes, are more secure and can be password
protected, unlike their printed counterparts.
For trend setters everywhere NFC technology is the next big thing…

4. NFC – the smart solution
for smart brands
There are two stages to every consumer decision, point of Via location dependent social networking sites like Google
purchase and point of use. NFC adds value to both of them. Places, embedded NFC tags can provide more information
about:
Packaging is often considered the ‘silent salesman’ on the
shelf. Thanks to NFC, packaging and labels can project Individual products
a product’s presence far beyond the shelf. The ‘silent Consumer endorsements “ Mega
salesman’ now has a voice, allowing brand owners and User manuals
opportunity”
customers to communicate directly with each other, share Sustainability and recycling Google, CEO, Eric Schmidt *
experiences, take advantage of special promotions or just Brand values
socialize and network with other brand users.

5. NFC – for an enhanced NFC – it’s a whole NFC – shortcut
retail experience new game to apps
NFC gives brand owners and retailers an opportunity to work NFC brings games developers the possibility to enter a New smartphones, applications stores and increased
together, creating effective targeted sales promotions. NFC completely new world of opportunity. Games can be linked network bandwidth mean a mature platform for NFC
smart posters near entrances can make tailored purchase to the on-going sale of game specific merchandise with applications and an improved overall user experience. There
suggestions to customers, while posters at the end of NFC embedded tags. These products will be necessary to are now well over 500,000 applications available for Apple,
supermarket aisles can provide real-time information on complete tasks or proceed to the next level. Via dedicated Android, Blackberry and Nokia smartphones combined.
current special offers. social networking media, gamers can trade with each It’s a continuously growing market and a tremendous
other for items they require, such as clothing or cards they opportunity for application developers to utilize NFC as a
don’t have. shortcut for downloading.
“ The future is NFC”
Coupons.com, CTO, Steve Horowitz *

6. “ NFC will catch on like wildfire”
Vectorform, Alison Weber*
NFC – something Brand owners NFC – coming
to build on Retailers to somewhere
Small businesses near you,
For children who like creating things with their hands NFC NFC tags in plastic building blocks like LEGO can link to a
®
Telecom operators
very soon
can help and educate. A model airplane with an NFC tag site full of ideas and plans for things to build and may even Gamers
can provide more information about the actual aircraft – allow children to create their own designs. Transport companies
technical specifications, schematics, aerodynamics and the Museums
principles of flight. The tag might even take the child to a One thing is certain, NFC enabled toys will bring additional Venue owners
flight simulator game. enjoyment and a whole new world of play for tomorrow’s Entertainment
children. providers
“ NFC will transform
billboard advertising”
ClearChannel International, CEO, William Eccleshare*
* www.nearfieldcommunicationsworld.com

7. NFC – a revolution
in the making
For brand owners, retailers and service providers, NFC is a revolution in
mobile, media and social communication.
More information
For more information on how SMARTRAC RFID NFC technology
can add value to your brand or business simply tap the NFC tag on
this page. Alternatively, if you don’t currently have an NFC enabled
The NFC advantage device visit www.NFCtags.com.
No set-up – just one touch
Improved customer service –
gain and retain high value customers
ecure transactions –
S
short-range wireless connectivity
Increased revenues –
value added service offerings
Information on time, any time, all the time

8. 31032012
www.smartrac-group.com tickets-labels@smartrac-group.com