12. Lower and UPPER case
Lower case is easier to read THAN THE UPPER CASE
“Successful industries…linked through
vertical (buyer/supplier) and horizontal
(common customers, technology,
channels etc.) relationships” (Michael
Porter)
“Geographic concentrations of
interconnected companies and
institutions in a particular field” (Michael
Porter)
“SUCCESSFUL INDUSTRIES…
LINKED THROUGH VERTICAL
(BUYER/SUPPLIER) AND
HORIZONTAL (COMMON
CUSTOMERS, TECHNOLOGY,
CHANNELS ETC.) RELATIONSHIPS”
(MICHAEL PORTER)
“GEOGRAPHIC CONCENTRATIONS
OF INTERCONNECTED COMPANIES
AND INSTITUTIONS IN A
PARTICULAR FIELD” (MICHAEL
PORTER)
21. Animation of text
From Left
From Right
From Top
From Bottom
Zoom In
Grow & Turn
Swivel
Spiral In
22. Bullets - lines
One
sentence on page –
without animation
Animate
more information
From
left to the right
Avoid
automated animations
Possibly
fade the color
24. Slides / pictures transition
Different
slide design – without animation
Similar slides with the same background animate
Preferably simple animations