Digital Marketing & Social Media Trends in 2013

Social Media in 2013
Presented by Shanna Kurpe

Copyright © 2013. All rights reserved. www.ShannaKurpe.com

Agenda

Social Media Trends for 2013

Consumer Behavior

Marketing Activities

Social Media Integration

Ad Spending


Consumer Behavior


Media
Fragmentation

4-5 Screens (TV,
PC, Mobile,
Tablet & Vehicle)


Online is
Outdated - Mobile
is the New Priority

Mobile Usage
Increases 14 Times
Over the Desktop


Mobile
Devices Used
to Research,
Shop and
Share


Marketing Activities


51.8%
Marketers plan
to Increase
Social Media
Spending in
2013

That’s down
3.2% from
2012.


66%of
Marketers
Looking to
Expand
Platforms

56% of
Marketers
Looking to
Increase Content
Development


Facebook,
YouTube &
Twitter Top 3

Interest in
Google+ &
Pinterest is on
the Rise


77% of US
Internet Users
Connect with
Brands via
Facebook


Marketing
Spending to
Increase in
2013 for
Facebook
(39.6%),
Twitter (23.3%)
and Pinterest
(14.9%).


Social Media is
Seen as a
Valuable Tool
for Building
Brand
Awareness


Social Media Integration


65% Marketers
Plan to
Integrate Email
with Social
Media
Marketing.

Down 3%
from 2012.


46.2%
Marketers Plan
to Increase
Spending in
2013 on Email
Marketing that
Supports Social
Media Channel
Growth


Ad Spending Trends


Social Media Ad
Spending
Growth to Stay
Steady.

Mobile Ad
Spending
Growth Increase
Until 2015.


Worldwide
Increase in Social
Media Ad
Spending with
the Exception of
Western Europe


Ad Spending
in Asia-Paciﬁc
to Increase by
48% in 2013
and will reach
$2 Billion Mark


China will have
307.5 million
users at end of
2012

Social Network
Spend to
Reach $612.8
Million in 2013


Conclusion

Media Fragmentation

Mobile Marketing Priority

Ad Spending

Integration with Email Marketing

Emphasis on Rich Media


Sources

All Marketing Charts can be found on eMarketer, available in the
Library Database for all IADT students.


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