2. Hello Brighton!
Who I am?
Head of Social Media at SEMrush
Contributor SEJ, Foundr,
SproutSocial, Distilled and other
industry blogs.
Strengths: community building,
influence marketing, copywriting
And that’s now all I do at
SEMrush…
Olga
11. 20% of your
markets
bring you
80% of
revenue
Tip
Check reports in Google Analytics:
✓ Real-time -> Locations
✓ Acquisition report (advanced ->
secondary dimension -> users ->
country)
✓ Audience report: geo-location
✓ Compare countries you get traffic
from the countries that convert and
stay on your site (check Conversion
and Goals)
12.
13. “Norwegians don't sign up for 30-
day free access, because we
have money to buy it if we want
to. From my personal experience
3 months will let them actually
have time to test things out, and
GURU access is the right level,
considering they have tens of
thousands of products and
millions of pages. This way they
can test it properly.”
17. Statista.com
Weekly social media site access in selected countries
(October 2015)
Share of internet users who access social
media via mobile (Oct 2014)
23. Think global, act local:
Tip
✓ Take geo-location into account.
Australia, Brazil and others have
Christmas in summer
✓ Working schedule is different,
check national events and
religious holidays
✓ Hebrew and Arabic are written
from right to left
✓ Color emotions differ
Culture, tradition
Taboos, superstitions
Holidays
Religion
Language, tone of voice
Currencies, payment systems
27. 3 REASONS TO GO LOCAL
Cultures,
traditions,
tastes and
preferences
differ
everywhere
People are
more likely to
respond in
their native
language
Better budget
optimisation
due to better
focus and right
communication
channels
#1 #2 #3
49. If you are localising your
brand, you already have a
global audience. While you
are trying to go local, many
local experts would like to
go global. That is a perfect
win-win situation.
50. 1. Your thoughts + slides, their tips
2. Top quotes from the expert, your
slides, their comments
3. Masterclass: 10-15 min presentation by
expert, huge Q&A session afterwards
54. Do your homework
Bring enough business cards
No stereotypical swag
Bring the offline to online
Add all people who are tweeting to a list with IFTTT
Attend the afterparty
Repeat the name of whoever you've been introduced to in
the next sentence
Add your thoughts to the speeches
Write a blog post afterwards
58. 3 REASONS TO GO LOCAL
Cultures,
traditions,
tastes and
preferences
differ
everywhere
People are
more likely to
respond in
their native
language
Better budget
optimisation
due to better
focus and right
communication
channels
#1 #2 #3