With unprecedented changes and opportunities, leaders around the world are actively engaging in conversations on the Future of Business. So, what does it mean to CMOs? What's the role of marketing in the Future of Business? What type of CMO is needed for your business? Check out the slides presented by Ron Vining, Managing Director, BrandInflux, at SAP APJ Leadership Conversation Series.
Visit sap.com/sea/leadershipconversations for more information.
Traditional, Digital, Social & Mobile Media platforms
A survey of roughly 200 marketers last year by the Association of National Advertisers found that about 56% operated in-house agencies, up from 40% in 2008.
http://blogs.wsj.com/cmo/2014/06/09/apple-isnt-the-only-company-moving-ad-work-in-house/
Apple Isn’t the Only Company Moving Ad Work In-House
June 9, 2014, 12:33 AM ET
By SUZANNE VRANICA
http://www.fastcompany.com/3017413/most-innovative-companies-2012/29red-bull-media-house
Fastcompany
29_RED BULL MEDIA HOUSE
FOR SHOWING WHAT IT REALLY MEANS TO TRANSFORM YOURSELF INTO A MEDIA BRAND
BY TERESSA IEZZI